BlogWell is the only conference where you can hear social media case studies directly from organizations like Nokia, GE, Johnson & Johnson, Turner Broadcasting System, Coca-Cola, Microsoft, Robert Wood Johnson Foundation, and Tyson Foods.

For $250, attendees spend the afternoon discussing how to measure the ROI of social media, managing teams, legal issues, B-to-B social media, working with agencies, and creating great content.

In this video of her BlogWell Chicago presentation, "Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization," Lizzie Schreier covers how to position with legal teams, how to educate and sell leadership, and how to position the benefits of social media to folks who may not clearly understand it.