HubSpot TV - Marketing March Madness
Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-ShareAlike 3.0

Episode 33 - March 27, 2009

Episode Length: 19 minutes, 9 seconds

Intro

Mailbag

  • @thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."

Headlines

NCAA Basketball and Marketing

Toys'R'Us Botches Acquisition of Toys.co

Fortune 500 Flunks SEO Test

PimpThisBum.com

  • PimpThisBum.com employs irony on homeless man's behalf
  • Raised $50,000!
  • YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest Airlines
  • Marketing Takeaway: If a bum can use the internet to market then so can you!
  • Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.

Social Media for Social Change (SM4SC)/ @sm4scnyc: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest.

Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.

Forum Fodder

Closing
Play episode as :
Oh, look at that.
No one has commented yet. Be the first!
Hey! You must be logged in to add comments. Login or Register.
You've reached the newest episode.
You've reached the oldest episode.