Day 1, 1:15p Session, Room 229: Leveraging Social Media, Case Study: one post and 250,000 visitors l
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Discussion of how user-generated content (sms, blogs, photos, wikipedia) is changing journalism / media as we know it, and how this affects how we discover, consume, and contribute to the unstructured web. In this session we will look at the fragmented social media space, engagement metrics that look beyond page views and clicks, explore ROI and adoption strategies in the context of the modern enterprise, and how it all affects the bottom line. Part 2/2. Part 1 can be found at http://blip.tv/file/1845368
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