Future of paper and print media in digital online world

http://www.globalchange.com Paper and packaging industry. Future of sustainable packaging, paper, logistics. Demographics, digital impact, distribution and destiny.Digital impact on newspapers, direct mail and paper industry. Future of communications – does paper have a future? Future has more paper in it than people think. Why the future is about emotion and how consumers actually feel. Emotional pull of books and paper media. Touch and feel of books. Video on future of paper and packaging industry by Patrick Dixon, author Futurewise, conference keynote speaker. Why market research often gives wrong answers about the future. Future of handwriting. Future of Yellow Pages and paper directories. Future of direct mail and paper letters. Future of books and why book sales will continue to do well. Challenge to save energy, protect environment. Why paper communicates data faster to human eye than digital screens – lower resolution and lower contrast. Why printing big reports is faster to read than on-line. Future of screens. Why rapid scanning of text will be a primary leadership skill. Paper, packaging, cardboard, pulp, logistics, supply chain, manufacturing, retail, wholesale, marketing, management, energy, efficiency, sustainable, sustainability, plastics, recycling, renewable, forests, forestry, environment, trees, emerging markets, boosk, magazines, newspapers, print media, direct mail and marketing, postal

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TampaYellowPages said: 150 days ago

Patrick Dixon, it's quite clear that your own personal attachment to paper as clouded your judgment.

What this video does represent with-all respect, is a baby-boomer's biased prediction of a future he cannot understand. To make general assumptions that the future will be filled with irrational behavior between humans & technology, is narrow minded and subject to opinion. Further more, reading everything in newspaper-like-sheets is absurd. Not everyone wears glasses, generation “Y” consumers have no problem scrolling down, but you (Mr. Dixon) were probably not thinking of them, there lies your problem! Despite the irrational future you so believe in, there are those who believe that there will be more rational action than irrational. May I remind you that only 15-25% out of 615 million of your biological attachments A.K.A phone books are recycled a year, some would call that large scale human waste. I will admit that baby-boomer's may have some sort of biological attachment to paper, but the next generation (Y) may not share your perspective, thus leading us to a cleaner future.