Eric Facas Google SEM Channel Manager discusses;*What is Web 2.0*Engaging the User and letting the user engage your brand*Searchablity and Accessibility*Mobile - Huge Growth & International mobile usage vs. US*Local - Facing future; VR and Satellite pictures that are localized --Eric on Local but local not Dependant on mobile*Internationalization - Searching by country or by language for targeting SEM*Search as a sounding board into international markets Less