Luli Fama - Mercedes-Benz Fashion Week Swim 2013

The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced exceptional details tailored to accentuate a woman’s figure. Luli Fama is ideal for fashion-forward women who love sunlit summers and nights full of energy. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban descent and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama Swimwear are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness. Originality is a fundamental component, as Luli Fama understands the importance of a target customer and abides by her personal philosophy, “You can’t be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible.”

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