Frequently Asked Questions

1. How does advertising work on Blip?

Advertising is one of the primary services that we offer to independent show creators. Our advertising program is entirely voluntary. You can use almost all Blip services without accepting advertising.

If you do choose to accept advertising you can choose which formats (i.e. preroll, overlay, postroll) you are willing to accept. All revenue generated by in-video advertising is shared 50/50. You get half, we get half.


2. How much should I expect to make?

Some shows that participate in the Blip advertising program make little or no money. Others make tens of thousands or even hundreds of thousands of dollars per year.

There are a number of factors that influence how much you can earn, including:

  • The size of your audience (i.e. how many people watch your show);
  • The number of video views you receive;
  • The general subject matter of your show;
  • Age appropriateness (shows that are appropriate for general audiences often earn more than those appropriate only for adult audiences);
  • The geographic location of your viewers (viewers in the United States generally earn more money than viewers elsewhere in the world).

The best way to determine how much you will make through the Blip advertising program is to try it out. You can always turn it off later. Bear in mind, however, that revenue can often fluctuate from month to month and even day to day as new advertising campaigns begin and old ones end.


3. Do advertisements appear every time my show is viewed?

Blip attempts to show an advertisement every single time someone views an episode that's participating in the advertising program. This is not always possible.

Some factors that influence whether an advertisement will display include:

  • Whether the episode is viewed in an official Blip player;
  • Whether the viewer of the episode is in the United States;
  • Whether the content of the show or the episode is considered appropriate for advertisers;
  • The Web site the episode is being viewed on.

As a general rule we are able to serve advertisements throughout our official distribution network, although the best environment for serving ads is the official Blip video player. Some outlets (i.e. iTunes) have limited advertising capabilities. We're also just beginning to extend our advertising onto television set-top boxes.


4. How does Blip pay creators who participate in the advertising program?

We pay show creators who participate in our advertising program on a quarterly basis. Payments go out within weeks of the close of the quarter. Delays may be caused by fraud analysis, bookkeeping requirements or tax requirements but are generally short.

You must have a positive balance of $25 to receive a payment from blip. Payments less than $600 are sent by PayPal. Payments of $600 or more are sent by check.

If you earn more than $600 in a single calendar year from the Blip advertising program (or any other Blip program) we cannot send payment until we receive a completed IRS Form W-9 from you.

Please note that we cannot send payment until we've actually received the money from our advertisers.


5. Can I run my own ads on my Blip show?

Blip can serve and track advertising that you sell on your show. The fee for this service starts at $500. Please contact support for more information on this program.


6. How do I contact a Blip sales person?

Check out our advertisers information page to get in touch with a sales representative in your area.

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