Niche Marketing – Case study “Falcon Aviation Group” – GIBz.TV

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About this episode

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In a time of recession people are less likely to spend money on niche hobby products, especially if they are considered to be expensive luxuries. So how do you as a business market in these conditions. Instead of listing some points, we asked a flying school how they are doing it. Where they see profit margins at times like this and how they niche market. In this GIBz.TV show, we ask Andop S Bamrah, the manager of one of London’s oldest flying schools and school aircraft group, how he approaches business. It’s about getting people in the door. Showing them the experience and then getting them hooked to come back for more. Androp also talks about the importance of changing your business plan to meet the financial realities of the market. Discover more business advice, tips, inspiration and fun with real world business people who talk in plain English. That’s GIBz.TV – http://www.gibz.tv

  • Release Date

    Jan 11, 2010
  • Runtime

    07:52

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