Independent fundraisers and third-party event organizers are extremely valuable to the nonprofit organizations they support in terms of time, treasure, and talent. A recent analysis of 30,000 donors and 4,000 individual fundraisers by Blackbaud and Event 360 found that independent fundraising events represent a significant and growing revenue source — and at a lower cost than traditional fundraising methodology.This recorded web seminar discusses a programmatic approach to independent fundraising featuring the Canadian Cancer Society.