Speaking during the the research communication workshop: 'Maximizing the Impact of Agricultural Research in Africa, ODI's John Young suggests ways to maximize the impact of research by: 1) knowing your policy objective, 2) understand the policy context, who's involved, what their positions are and how these match your evidence, and 3) generate the right kind of communication media to get messages across, especially working with other organisations and identfying champions who can influence their colleagues. The Addis Ababa workshop was held 20-21 October 2008. It was organized by the Global Development Network (GDN) in partnership with the Overseas Development Institute (ODI), the World Bank Institute (WBI), and the International Food Policy Research Institute (IFPRI), with support from the Information and Communications Technology – Knowledge Management (ICT-KM) program of the Consultative Group on International Agricultural Research (CGIAR). Interview by Peter Ballantyne
We have been working with Social Media tools since they first emerged. We experimented on ourselves, finding ways in which the applications could support the work of the Euforic cooperative. On the basis of that experimentation we began to provide training and support and training to people and organisations working in international development. We were at the centre of the ground-breaking web2fordev conference in 2007 and since then have continued to evolve our ideas and services. The Euforic cooperative closed at the end of 2009. With the full support of the Board, Euforic staff and associates formed a company to continue the training and support functions.