Last week’s ‘Don’t Worry, Be Crappy’ post, focused on some executives who may push for a quick release at the expense of quality initiatives. Most developers believe that these are not mutually exclusive, and have ideas on how things could be done better. However, many are reluctant to even mention these ideas to their managers for a number of reasons including:1) The ‘this is how we’ve always done it’ philosophy;2) They have seen management firmly stamp down on others’ ideas in the past and therefore believe they would be wasting time discussing any ideas with the same manager;3) Intimidation or lack of confidence or experience to ‘sell’ the idea to management.I asked some of the speakers at SD West, who are also experienced developers and managers themselves, what advice they would give someone who has an idea and wants to sell it to their manager. The following advice includes the methodologies of: ‘What’s in it for them?’, ‘Stealth Mode’ and ‘Focusing on the Business Value’.