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      <blip:puredescription>If finding the perfect client or vendor is a bit like dating, then the RFP system is like online dating -- the worst kind, too. We search for &amp;quot;Drupal,&amp;quot; get a long list of fuzzy pictures, dry statistics, cliche interests (long walks on the beach, higher conversion rates), and vague specifications. Using this (often misleading) information, we have to show up for our first rendezvous ready to commit to a year-long relationship. Is this true love or a marriage of convenience? Will we find out months later that we don&amp;apos;t actually like each other? The RFP process strips vendors of their individuality and creativity, reducing their passion to a PDF overstuffed with boilerplate and little thumbnails of their amazing designers, developers, and project managers. Proposals tell you how good a vendor is at writing proposal, not how good their work is. (How many clients are looking to hire professional proposal writers?) In this panel, some of the world&amp;apos;s top Drupal business development professionals will speak to the RFP process and other options. The strengths and weaknesses of RFPs will be identified, and creative alternatives will be discussed. If you are writing an RFP, this is your wake-up call. If you are bidding, come learn about your options. Let&amp;apos;s architect a better process. Let&amp;apos;s provide a solution that maximizes vendors&amp;apos; capabilities and speaks to clients&amp;apos; requirements -- all while building a project team that collaboratively delivers an amazing result. #NoRFPs! Panelists will include: Todd Nienkerk (Partner, Four Kitchens) Crystal Williams Brian Skowron (Sales Manager, Lullabot) Zach Chandler (Web Strategist, Stanford University) This session will be a Drupal-specific version of a SXSW panel I&amp;apos;m on with Joe Rinaldi of Happy Cog: OMG your RFPs are killing me!</blip:puredescription>
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      <description>If finding the perfect client or vendor is a bit like dating, then the RFP system is like online dating -- the worst kind, too. We search for &amp;quot;Drupal,&amp;quot; get a long list of fuzzy pictures, dry statistics, cliche interests (long walks on the beach, higher conversion rates), and vague specifications. Using this (often misleading) information, we have to show up for our first rendezvous ready to commit to a year-long relationship. Is this true love or a marriage of convenience? Will we find out months later that we don&amp;apos;t actually like each other? The RFP process strips vendors of their individuality and creativity, reducing their passion to a PDF overstuffed with boilerplate and little thumbnails of their amazing designers, developers, and project managers. Proposals tell you how good a vendor is at writing proposal, not how good their work is. (How many clients are looking to hire professional proposal writers?) In this panel, some of the world&amp;apos;s top Drupal business development professionals will speak to the RFP process and other options. The strengths and weaknesses of RFPs will be identified, and creative alternatives will be discussed. If you are writing an RFP, this is your wake-up call. If you are bidding, come learn about your options. Let&amp;apos;s architect a better process. Let&amp;apos;s provide a solution that maximizes vendors&amp;apos; capabilities and speaks to clients&amp;apos; requirements -- all while building a project team that collaboratively delivers an amazing result. #NoRFPs! Panelists will include: Todd Nienkerk (Partner, Four Kitchens) Crystal Williams Brian Skowron (Sales Manager, Lullabot) Zach Chandler (Web Strategist, Stanford University) This session will be a Drupal-specific version of a SXSW panel I&amp;apos;m on with Joe Rinaldi of Happy Cog: OMG your RFPs are killing me!</description>
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      <blip:puredescription>Brutal truth: as a community, Drupal&amp;apos;s understanding is pathetically behind much of the world when it comes to devops and deployment. Most shops, and even many larger companies with dedicated Drupal teams, use one-off, unstructured, error-prone systems to get code from development to production. This is not OK. In my experience, these problems are cast under the umbrella of project management. As such, solutions tend to come in two forms: Better project tracking software. Better human communication. Those things are important, but they really miss the big picture. At the end of the day, what matters is getting code from development to production - &amp;quot;delivering&amp;quot; it. Doing that properly means demystifying and solidifying the steps in that process, which entails tools like Git, Jenkins, Puppet/Chef, and Capistrano. Or, in a word: Devops. Building a system that can deliver code in a way that informs and includes all the relevant stakeholders, from developers to product owners, requires the right tools linked with the right mentality. In this session, we&amp;apos;ll explore tools and mentality together.</blip:puredescription>
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      <blip:puredescription>Have you ever tried to submit a core improvement suggestion? Two common experiences I have seen is that your issue is ignored or dissected to pieces and beyond possibility to move forward. Did you feel sometimes like you are attempting to navigate in a shark pond? Or maybe more like this guy? http://www.flickr.com/photos/egarc2/2437521787/ Being a Drupal core developer for about nine years and a core committer (Drupal 6 maintainer) for five years, I have experience on all sides of the situation. We&amp;apos;ll look at examples of issues gone wrong and cover issue queue psychology. You&amp;apos;ll get tips and tricks on how to get your issues noticed and avoid them becoming shipwrecks. I hope to help individuals and companies alike who intend to invest in Drupal core to find your place and be a productive and happy member of the core development team.</blip:puredescription>
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      <blip:puredescription>Dries Buytaert (Drupal founder and Project Lead) will talk about the state of Drupal 8 development, share his thoughts about the &amp;quot;product vs framework&amp;quot; split, talk about new initiatives, discuss any course directions needed, propose refined development policies, and more. There will be time for discussion and Q&amp;amp;A at the end.</blip:puredescription>
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      <title>Creating Responsive and Mobile-First Drupal Themes</title>
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      <blip:puredescription>Views is an immensely powerful and extensible system. It can be used to solve a wide range of problems and present many different types of displays; More than what most people realise, even after working with Views for considerable time. This session will demonstrate some advanced but poorly-understood features of Views, such as grouping, &amp;quot;count&amp;quot; and &amp;quot;group by&amp;quot; queries, summary views, non-standard pagers and attached-views. This session will cover an architectural overview of Views 3&amp;apos;s classes, and how to extend it&amp;apos;s object-oriented code to present data in alternate formats (&amp;quot;Display&amp;quot; or &amp;quot;View&amp;quot; in MVC-speak), allow views to understand and filter data in a specific way (&amp;quot;Controller&amp;quot; in MVC-speak) and to access alternate data sources (&amp;quot;Model&amp;quot; in MVC-speak). A demonstration of extending views in code will follow. Attendees should be familiar with building and editing Views, although it is not necessary they consider themselves &amp;quot;advanced&amp;quot; in this area. It is also assumed that attendees are familiar with object-oriented terminology and the OO concepts of objects, classes and inheritance. This session is inspired by Larry Garfield&amp;apos;s &amp;quot;Views for Developers&amp;quot; and &amp;quot;Views to the next level&amp;quot; sessions at past DrupalCons and Drupal camps.</blip:puredescription>
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      <blip:puredescription>As Drupal&amp;#8217;s popularity sky-rockets, so does the volume of issues and sense of urgency for problems to get solved fast. To keep up, we need to get more people contributing to core. There are a lot of people who would like to contribute to Drupal core, but they&amp;#8217;re not sure how, they don&amp;#8217;t feel qualified, and the time commitment feels prohibitive. Meanwhile, as Drupal&amp;#8217;s code base becomes more complex, the learning curve for contributing to Drupal core gets steeper. To get more people contributing to core, we need to make it easier to work on core. The Boston Drupal Users Group has decided to dedicate five monthly meetings between October 2011 and Drupalcon Denver to create and test an easier on-ramp for people who want to get more involved. The vision is this: Make a list of all the different ways people contribute to Drupal core. Organize the list like a ladder. The first few steps are easy for anyone, minimal knowledge of Drupal required. As you ascend the ladder, taking any consecutive step up the ladder is within reach, as long as you&amp;#8217;ve taken the first steps. For each rung in the ladder, we&amp;#8217;re providing clear instructions and goals that make it easy to get up and running with something new in 15-30 minutes. (This way, people can contribute in one-off 1- or 2-hour sittings and get real, valuable work done.) Drupal groups meet regularly all around the world. If each group dedicates a few hours to making contributions and helping members work their way up the ladder, together we can close a ton of issues and bring more people into work on Drupal core. This presentation will give an overview of results and lessons learned in Boston through the months leading up to Drupalcon Denver. Boston&amp;#8217;s gift to you: We will send you home with a stack of materials to share with your hometown Drupal meetup group to make it easy for you and your group&amp;#8217;s members to work your way up the Drupal ladder. Boston&amp;#8217;s challenge to you and your group: Contribute!</blip:puredescription>
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      <blip:puredescription>The job of a web designer these days includes designing for content that changes, is highly dynamic, and often does not yet exist. Gone are the halcyon days of static, 5 page websites that are just as rigid as a printed brochure (let&amp;apos;s be honest, we don&amp;apos;t miss that). This reality has created a great deal of debate within our industry and a fair amount of difficulty in our design processes. In this session we&amp;apos;ll cover some basic design concepts and principles that can be applied when designing for CMS-driven websites. We&amp;apos;ll also outline some tips and tricks for your design process, and explore some of the biggest hurdles and potential pitfalls in designing for yet created and ever-changing content.</blip:puredescription>
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      <blip:puredescription>In late 2010, a major media company began exploring the option of consolidating all of their sites to a single hosted web platform. The internal team had been very successful in site deployment, feature development, innovation, integration and customization of business services. The customer reached out to Acquia to see if the media company&amp;#8217;s Drupal platform could be changed to provide them with the best of both worlds. Despite the success of the existing Drupal platform it faced a number of challenges including: It was targeted to meet site development needs but fell short in operations, maintenance, and marketing team member needs. Scalability issues caused problems with meeting business&amp;#8217; service level requirements. This was disruptive to the business internally and externally to artists and their fans. The costs for the platform were fixed Acquia provided a number of services to help migrate, stabilize, optimize, support, and manage the sites. We will present on how we extended managed cloud to support 200 sites. We will explain the improvements we added: DNS database failover Multi-data center high availability Per site APC optimizations Memcache tuning Separated database services including replication to Solr, Syslog, and no-replication strategies Caching strategies using the reverse proxy-cache Varnish, and the Akamai CDN Amazon Web Services to experiment, scale, and stabilize a platform that could handle unpredictable, predictable, and growing web site loads. We load tested this platform using Soasta for 10,000 concurrent authenticated and anonymous users across 120 sites, including four very large traffic sites with 100% authenticated users. Once their instance of managed cloud was stabilized we migrated over 120 media sites and prepared for an additional 80 sites to be added. To help provide the enterprise tools needed by the operations teams and marketing teams we added new features to the Acquia Network and Drupal Gardens. The Acquia network provides a web based user experience for dozens of common Drupal system administration tasks including migrating sites between dev, staging, production.</blip:puredescription>
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      <description>Drupal is disrupting the traditional CMS market &amp;amp; is winning. Organizations large and small are adopting drupal and the WCM/CMS market is gaining momentum again. For every market action, there&amp;apos;s a reaction. Proprietary vendors are responding - Adobe, Oracle &amp;amp; Salesforce are all buying technologies to tell a new story of &amp;quot;Web Engagement Management.&amp;quot; This is a label given to platforms designed to equip marketers with the tools to do more, with less developer involvement, and measure the the results. These tools let marketers answer the big question: are their websites succeeding at their basic mission of getting the right message, to the right users, at the right time, through the right channel? Fortunately, Drupal already has a pretty good answer to this &amp;quot;big question&amp;quot; - and any gaps that exist can be filled by a passionate Drupal community. This talk will dig into the Drupal projects that already (or need to) exist to build a killer Web Experience Management solution, including: GUI-based page layout tools for content creators (vs. site builders) Workflows that don&amp;apos;t suck Content reusability Media management on steroids Mobile presentation layer as part of content creation A/B and multivariate testing for marketers Analytics that show whether web investments are working (Note: For reference, Web Experience Management (WEM) is also called Web Engagement Management, Customer Communications Management, and numerous other similar terms.)</description>
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      <blip:puredescription>View Modes are a core feature of Drupal 7 entities that most users don&amp;#8217;t give too much thought to, even though they use them all the time. This is a shame because View Modes are an extraordinarily powerful tool for streamlining the theming and development of your site and ensuring consistency of output for your content. View Modes give the themer the ability to show the same content in many different contexts and with the right display for each situation. Through smart use of View Modes, a themer can avoid having the huge stack of node templates and Views displays that we&amp;#8217;re used to. In this session, attendees will learn what a View Mode is and how to create custom View Modes both in code and with contributed modules. We&amp;#8217;ll demonstrate how to set and export display settings for all of your View Modes. We will also spend time looking at the design strategies and types of site elements that View Modes are well suited for. We&amp;#8217;ll will see how View Modes can change the way you template your nodes, lay out your content, and interact with developers, all for the better.</blip:puredescription>
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      <blip:puredescription>Drupal Commerce provides a lean core of commerce functionality, which is meant to be extended with contrib modules for common use cases. But there are hundred of different use cases, and Drupal Commerce on its own can&amp;apos;t cover it all. And that&amp;apos;s where the magic of the Drupal community comes in. These days everyone is writing a Commerce module. Shipping, stock, migration, affiliation, payment methods, lions, tigers and more! (OK, maybe not lions and tigers). Currently there are more than 50 solutions already implemented and contributed back. This presentation will show you what the &amp;quot;golden&amp;quot; contribs are, covering the most popular use cases, then do a rapid fly-over of other contributed modules on the horizon. Finally we&amp;apos;ll show you how we (and you) can keep up with them.</blip:puredescription>
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      <blip:puredescription>Long before the Internet and &amp;#8220;user generated content,&amp;#8221; the Zagat Survey was providing its audience with the best in restaurant critiques from people just like them. Today, though, the field is crowded with user review sites. How does a premium review community like Zagat keep its edge in providing a useful and unique product? In February, 2011, Zagat.com relaunched on Drupal, retiring an aging ASP.NET with a new site packed full of social features. In addition to making it easier than ever to research and find great restaurants, the new Zagat.com is faster than its competition and, thanks to new internal procedures, is more able to respond quickly to bugs and roll out new functionality. Come learn about the ways that Zagat Survey and Treehouse Agency partnered to streamline the develop, test, and deploy process. You&amp;#8217;ll gain insights into the architecture decisions behind Zagat.com which enables the site to be incredibly fast, and you&amp;#8217;ll learn how creative data visualization tools enable richer and deeper content interaction.</blip:puredescription>
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      <description>Long before the Internet and &amp;#8220;user generated content,&amp;#8221; the Zagat Survey was providing its audience with the best in restaurant critiques from people just like them. Today, though, the field is crowded with user review sites. How does a premium review community like Zagat keep its edge in providing a useful and unique product? In February, 2011, Zagat.com relaunched on Drupal, retiring an aging ASP.NET with a new site packed full of social features. In addition to making it easier than ever to research and find great restaurants, the new Zagat.com is faster than its competition and, thanks to new internal procedures, is more able to respond quickly to bugs and roll out new functionality. Come learn about the ways that Zagat Survey and Treehouse Agency partnered to streamline the develop, test, and deploy process. You&amp;#8217;ll gain insights into the architecture decisions behind Zagat.com which enables the site to be incredibly fast, and you&amp;#8217;ll learn how creative data visualization tools enable richer and deeper content interaction.</description>
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      <blip:puredescription>Wouldn&amp;apos;t it be nice if you could create your mobile app completely in Drupal? If with the click of a button you could export the mobile site as .html files that you can bundle in your app? Meet: Drupal Mobile App Generator This module allows you to create cached pages of a predefined menu and with that to export your mobile site to your app. You can then use phonegap to build a native implementation of it. This session will outline the steps to build a simple mobile site and then create a mobile app out of that. 1. First we create a menu structure. 2. Then we create some pages. 3. Add a nice mobile theme. 4. Click on a button. And out comes our mobile app. This session will show what is needed to be able to auto-generate mobile apps easily and swiftly. It&amp;apos;ll be a beginner level session, which shows all steps from configuring the information in Drupal to creating the app and testing it in the iPhone simulator. It is a practical and live session.</blip:puredescription>
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      <blip:puredescription>Open Atrium is an excellent install profile for small teams and project management &amp;#8211; but with a few tweaks, it can be retrained as a powerful and beautiful intranet for universities and other large organizations. Cal State Monterey Bay has successfully put all 6000 daily users and tens of thousands of applicants in a single Open Atrium site, and used a combination of features overrides, custom spaces, and Open Atrium&amp;apos;s own APIs to make it our own. We gave a similar presentation at BADCamp 2011, and everyone loved it. This time we&amp;apos;ll delve deeper into the code and go over some new modules we will be releasing to help other institutions get started.</blip:puredescription>
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      <blip:puredescription>Forms aren&amp;apos;t just for harvesting information, they&amp;apos;re opportunities to build serious karma with your audience and set the right atmosphere on your site. In this session, I talk you through some principles that will help you deliver the warm fuzzies without getting in the way of a form&amp;apos;s essential purpose, and we&amp;apos;ll cover in detail how to implement several common form enhancements like in-field labels, conditional input display and on-focus style changes, among several others. While we will be talking through PHP code, illustrating CSS styles and demonstrating some fun jQuery, feel free to attend just for the ideas. If you&amp;apos;re a developer, you may have some ah-ha moments when we walk through how to set up and infinitely expanding registration form with Ajax, and non-developers will likely gain some insight into a range of possibilities for form enhancement that they might never have heard of. We&amp;apos;ll be using a default Drupal 7 installation for the demonstration, so you can bring your laptop with a clean installation of Drupal if you&amp;apos;d like to follow along. We&amp;apos;ll be supplying a link to a download for all the code we use at the beginning of the demonstration.</blip:puredescription>
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      <description>The goal of this session is to envision us to build interesting application beyond a website or a simple mobile application, by using the platforms that are already available to us. Android is a great open source mobile platform. On the local device, it has many sensors (for example, GPS, Accelerometer, barometer, etc) to collect much information that a user can or cannot easily gather. The information travels through the internet, works with remote resources, and returns to users with rich customized results and functionality. This awesomeness -- because of much processing power and logic workflow needed on the Cloud -- demands an equally powerful and open platform on the server end. If developers build a powerful server framework from stretch, it is not fun and too costly to be a favorable solution. Therefore, finding an open-sourced, powerful, extensible and scalable framework should be the first thing on the developers&amp;apos; mind. Drupal, on the other hand, is used by web developers worldwide to build sophisticated community interactive websites. Its big success has been proven since many diverse organizations use Drupal as their core social publishing system for websites and internal collaboration applications. With add-on modules support, Drupal is also a web application framework with tens of thousands of features such as flagging system, approximate search, barcode generation, and many other social publishing functions. The Drupal Services module is the add-on module that allows Drupal content to be retrieved and saved through a standard API using pluggable communication mechanisms including XMLRPC, JSON, SOAP and REST. Also, with pluggable authentication mechanisms including OAuth and Key Auth, the communication between frameworks is highly secured. Furthermore, developers can also easily create their own web services to expose additional integration with contribute Drupal modules or custom code. Therefore, developers will appreciate a marriage between these two great platforms. Building cloud applications with the two platforms will immediately have 1.) Both web portal and mobile portal 2.) The development cost is predictively minimal since the huge open source communities support together with hundreds of thousands of existing add-on features. 3.) The business logistics and workflow is handled on the cloud by Drupal. As we already have a lot of experience with Drupal. 4.) The application will be able to reach bedroom, garage, bathroom, office, subway,..., anywhere the mobile goes.</description>
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      <blip:puredescription>This summer, the Energy Department relaunched Energy.gov with local information and resources to help consumers and businesses save energy and money. The relaunch included a complete overhaul of both the front-end and back-end design with a move to Drupal and a managed cloud-hosting solution. The new Energy.gov is a significant step forward in the department&amp;#8217;s effort to improve digital communications, while also eliminating wasteful spending to the tune of more than $10 million annually. The Energy.gov reform initiative is part of the Obama Administration&amp;#8217;s Campaign to Cut Waste, a dedicated effort across the federal government to streamline operations, end unnecessary spending and save taxpayers money. This summer&amp;#8217;s launch incorporated eleven departmental program offices websites into the centralized Energy.gov platform. Work to move additional program websites and features to the platform is already underway. This presentation tells the story of what we did, how we did it and why. It will touch upon: &amp;#8226; Content strategies for multiple audiences, &amp;#8226; Clean, user-centric design, &amp;#8226; Drupal as an enterprise CMS solution and &amp;#8226; The power of going local with content, design and technology. As Secretary Chu noted at the time of the launch, &amp;#8220;Our goal is to make Energy.gov easier to use, more transparent and more participatory. This next phase is part of our ongoing commitment to empower consumers and businesses with information, tools and services they need to create jobs, save money and find opportunities in the new energy economy.&amp;#8221; I&amp;#8217;ll discuss how we&amp;#8217;re meeting that goal and where we&amp;#8217;re going next.</blip:puredescription>
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