TALK - BUILDING A CREATIVE FOUNDATION Over the last decade the credit card has starred in most of the creation myths of our industry. The gods of credit came down and handed us tablets of plastic and lo and beholda film was born. Sure, hard work and years of sweat and swear words played a part too, but that mighty card made it possible to pull art out of thin air. And it was like magic — when you needed credit, it appeared. A lot of films got made, but so did a lot of debt. In fact most Americans are swimming in debt. ESTHER B. ROBINSON (film producer and founder of ArtHome) explains how to build a solid creative foundation so that you can not only sustain but thrive. Esther Robinson is the founder of ArtHome, a nonprofit that helps artists build assets and equity through financial literacy, home-ownership, self-sufficiency and the responsible use of credit. Robinson is also an award-winning filmmaker and producer. Her critically acclaimed directorial debut A WALK INTO THE SEA: DANNY WILLIAMS AND THE WARHOL FACTORY took top prizes at the Berlin, Tribeca and Chicago film festivals; is currently in international theatrical release and available on The Sundance Channel/Netflix/iTunes. www.arthomeonline.org