This performance piece is an ironic take on the common perceptions of "East" and "West". The artist chants top 10 asian brands (as listed by www.brandingasia.com.) The very idea of simple opposition of cultural "East" and "West" (often framed as higher spirituality vs. material prosperity) is called into question. Chanting, interspersed with occasional "a la Tuva" throat singing, is used to evoke an idea of "Eastern" spirituality, while the content, quite materialistic and "Western" undermines the method of delivery (and points to current economic conditions.) This unstable narrative is a way of complicating the binary opposition, which all too often defines our worldview. Videographer: Igor Sopronenko Concept and Performance: Dmitry Strakovsky Less