The widely hyped merging of the PC and TV is finally taking shape in a way that only a few people imagined. From kids in their dorm rooms to independent producers to big media companies, everyone seems to be producing content these days and the Internet is becoming a sort of worldwide TV network for audiences seeking entertainment, both mainstream and offbeat. With new global online video services and place-shifting devices, national boarders matter less and less in the television landscape. This panel will discuss the consequences of this development from the perspective of content creators, producers, advertisers, distributors and consumers.