A quick 15 minute overview of 4 trends that will effect the content, records, and document marketplace over the next few years. Fell free to distribute this link! For more information on AIIM, go to http://www.aiim.org. You can find my blog by Googling "Digital Landfill."
Thoughts on how end-user organizations are looking at the economy and IT investments, and the impact that this is having on document and content management decision-making. The presentation concludes with recommendations to those in the document management channel on how to more effectively position their companies and offerings.
Re-recording of John Mancini's keynote presentation at the Info360 show. The focus was on applying lessons in the use of E20 technologies in the campaign as reported by Garrett Graff in Infonomics magazine (http://www.infonomicsmag.com) and by SocialMedia8 on Slideshare to any E20 or social networking implementation.
The push of document and collaboration technologies to the desktop creates a challenge and an opportunity for organizations -- How do you link your collaboration strategy with your key -- and often very complex -- business processes? Or stated a bit differently, what is the link between BPM and ECM technologies and collaboration technologies?AIIM data suggests a real confusion in organization relative to BPM technologies. On the one hand over 60% of end users say that BPM technologies are crit...
Preliminary results of a new AIIM survey of companies in the document channel point to an ongoing challenge in getting the word out about companies products and solutions.66% of companies describe their marketing effectiveness as "poor" or "fair"for 62%, the mix of advertising spend has shifted dramatically in the past few years, with web advertising now eclipsing print advertising in absolute terms.37% provide no industry training at all to their sales and marketing staff.The full survey resu...
One of the things that I find most frustrating about our industry is our tendency to speak in terms that only we understand.I found the latest example in our new Findability Market IQ (http://www.aiim.org/findability). We asked two sets of end users -- and "aiim" set and a general business set -- for their degree of understanding of 28 terms associated with findability, search, and IOA (information organization and access). On the AIIM side, these 11 terms (out of 28) were understood by 50% or...
Most organizations have done a pretty decent job of managing all of the "data." But they have done an awful job managing all of the other electronic "stuff" -- things like application files and images and web information and so on and so on.The "digital landfill" in most organizations represents the last great untouched frontier of information management. There is more information surrounding our business and organizational processes than ever before. Increasing percentages of this information...
