"Being good on social media really has a lot to do with being good in relationships and conversation." This video explores some of the similarities between being the type of person people are attracted to talking to in 'real life' and being the type of person people want to interact with on blogs and other types of social media. - Being interesting and interested - Being engaging - Having something unique to say - Taking initiative and not just being passive All of these things and more can increase your effectiveness in social media. Less