Simon Wardley This session looks at some of the main themes behind Web 2.0, commoditisation, innovation, portability and enterprise 2.0. It proposes that a common pattern exists behind them all, and that the “open” meme is a significant driving force behind these changes.This session will exploreHow open source is accelerating the commoditisation of ITWhy open source is essential for competitive utility markets.Why open standards are necessary but not sufficient for data portability.How the spread of the open meme is not only accelerating innovation but undermining traditional forms of business.The growing conflict between organisation and innovation.