Olympic Games Sportswear Technology
Nike Design Innovation
The Olympic Games and innovative sportswear technology go hand-in-hand, and London 2012 has seen brands like Nike showcasing their most forward-thinking designs. Crane.tv met up with Nike's Global Design Director for the Olympics Marin Lotti, and athletic legend Carl Lewis to hear about the latest innovations coming out of the Nike research lab and how these elite technologies are being translated into every-day sportswear for the general public. http://nikeinc.com/
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Crane.tv is a contemporary-culture video magazine, focusing on arts, design, style, food and travel around the world. Launched in 2010, Crane.tv comprises a talented team of journalists, videographers, producers and digital marketers — gifted storytellers who present emerging and established creative scenes from around the world.