Olympic Games Sportswear Technology Nike Design Innovation The Olympic Games and innovative sportswear technology go hand-in-hand, and London 2012 has seen brands like Nike showcasing their most forward-thinking designs. Crane.tv met up with Nike's Global Design Director for the Olympics Marin Lotti, and athletic legend Carl Lewis to hear about the latest innovations coming out of the Nike research lab and how these elite technologies are being translated into every-day sportswear for the general public. http://nikeinc.com/ Subscribe to our newsletter at http://www.crane.tv Twitter: http://twitter.com/#!/CraneTV Facebook: http://www.facebook.com/crane.tv Blog: http://cranetv.tumblr.com/
Crane.tv is the first contemporary-culture video magazine. We cover the latest cultural developments and key trends across art, design, fashion, food and travel. Offering a balanced mix of the established and emerging, Crane.tv lifts the curtain on the world’s leading thinkers and creatives.
