Coffee with Nicky

About this original series

Coffee with Nicky is a video blog with Nicky Senyard, the CEO of Ecom Access. Through her vlog posts, Nicky explores social media, ecommerce, and how to reconcile the internet with business mandates.

# Episodes
9 episodes
Rating
TV-UN

Episodes of Coffee with Nicky

- Play
  
  Episode 9: Affiliate Personality Types
  
  From my experience, affiliates come from all walks of life and have all kinds of experience. In this episode of Coffee with Nicky, I discuss why I think it is that this industry attracts such a wide cross-section of individuals.
  - Release date
    
    Aug 14, 2009
  - Runtime
    
    01:03
- Play
  
  Episode 8: Becoming a Full-Time Affiliate
  
  Almost every affiliate has the potential to make a full-time career out of their online marketing activities. In this episode, I explore what's involved in taking that step from being a part-time to being a full-time affiliate, including experience, the leap of faith, and their passion.
  - Release date
    
    Jul 23, 2009
  - Runtime
    
    01:07
- Play
  
  Episode 7: Using Affiliates for Retention
  
  Although affiliates are often used primarily for acquistion, they also have a lot of potential for retaining customers. In this clip, I discuss how merchants can work with affiliates to turn one-time buyers into repeat customers.
  - Release date
    
    Jul 16, 2009
  - Runtime
    
    00:52
- Play
  
  Episode 6: Affiliate Software & Relationships
  
  The advertising software that powers a merchant's program will also reflect back on their brand. The features and tracking that it offers tell publishers how serious they are about the business relationships they build with them. In this episode, I explore what those features are, and how advertisers can better evaluate and choose an advertising platform.
  - Release date
    
    Jul 13, 2009
  - Runtime
    
    00:56
- Play
  
  Episode 5: What Affiliates Need from Software
  
  Affiliates rely on the software that merchants use to track and monitor their revenue. In this video, I discuss exactly what affiliates should should expect from the software that powers the programs they promote
  - Release date
    
    Jun 26, 2009
  - Runtime
    
    01:51
- Play
  
  Coffee with Nicky - Episode 4: Twitter and Affil...
  
  With Twitter having exploded into the mainstream, just about everyone is discussing how to use it toward their marketing goals. But where brands are focused on simply building awareness or managing their PR, affiliates need to focus on actual conversions. In this clip, I discuss exactly what the potential of Twitter is for affiliates, and how they should consider using it toward their marketing goals.
  - Release date
    
    May 7, 2009
  - Runtime
    
    01:49
- Play
  
  Coffee with Nicky - Episode 3: Twitter Brands
  
  As a social medium, Twitter can be used toward a variety of objectives. And this is no exception for brands. Twitter allows brands to reach out to a targeted market, connect and build relationships with it, and get out their message.
  - Release date
    
    May 1, 2009
  - Runtime
    
    01:36
- Play
  
  Coffee with Nicky - Episode 2
  
  In this episode of Coffee with Nicky, I discuss my experience with and perceptions of social media. I recently signed up for a Twitter account, so I touch upon how that's working for me. I also discuss my experience with Facebook, and how it affect my comfort level with the public/private/professional divide in my life.
  - Release date
    
    Apr 22, 2009
  - Runtime
    
    02:07
- Play
  
  Coffee with Nicky - Episode 1
  
  So this is a new video blogging format that I'm trying out. We will get into actual issues in future episodes, but this introductory episode simply explains the format, and my own coffee and tea preferences.
  - Release date
    
    Mar 24, 2009
  - Runtime
    
    01:21