About this episode
TV-UN"Be it. Don't Buy it." That's Richard Edelman's current mantra, and it refers to the idea that companies need to BE a good reality, rather than PURCHASING the appearance of a good reality. In his keynote session he spoke of the need to continuously learn, to push staff to "ski the hill hard", and acknowledged failures in the past (ahem Wal-Mart)...
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Release Date
Oct 14, 2007
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Runtime
03:42
