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coBRANDiT - DARRELL JURSA, LIQUID INTELLIGENCE
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Sales 101 from beverage industry specialist Darrell Jursa of Liquid Intelligence. How to sell influencer marketing, and the...
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coBRANDiT - DAVE BALTER, BZZ AGENT 2
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Dave Balter describes the evolution of WOM into a media channel, and BzzAgent's role. Taped at WOMMA's Summit 2, Washington...
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MARY ENGLE, FEDERAL TRADE COMMISSION

Mary Engle of the FTC on disclosure in the word-of-mouth world, and the FTC's recent position paper.

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coBRANDiT - BEN McCONNELL, CHURCH OF THE CUSTOMER
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Ben McConnell on the 1% rule, the rise of amatuers, and other lessons from his new book Citizen Marketers, co-authored with...
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coBRANDiT - ROCK PAPER SCISSORS
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An enjoyable competitive icebreaking interlude at WOMMA Summit2.
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coBRANDiT - LESLIE FORDE, COMMUNISPACE
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Communispace's Leslie Forde makes the case for private brand communities. Taped at WOMMA's Summit2, Washington DC.
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coBRANDiT - RYAN BERGER, EURO RSCG 2
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Ryan Berger describes his take on "Human Media" and what it means at Euro RSCG.
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MARY ENGLE, FEDERAL TRADE COMMISSION

coBRANDiT

116 episodes

Video about the relationship between consumers and brands, brand lifestyle. Interviews with marketing and advertising pros, consumers, people on the streets. Brand hijacking, etc etc etc.This site serves coBRANDiT.com