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coBRANDiT

JAMES McQUIVEY, FORRESTER pt. 2

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About this episode
Forrester's video specialist gets into what's wrong with online video measurement, what ad models are the most successful today, what's coming in th...
Forrester's video specialist gets into what's wrong with online video measurement, what ad models are the most successful today, what's coming in the next 6-9 months, and what kind of interactive content might work best in online video ad slots. This guy is such a good talker (and I'm such a video geek) that we had to do this in two parts. Less
03:53
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