The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case -- we’ll show a few examples of how SEO criteria dictate nuances of buying cycles and customer engagement. http://www.clicksharpmarketing.com
SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.
SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind that your human readers look at the content with a different pair of eyes. http://www.clicksharpmarketing.com
Much of the SEO legwork reflects on-page criteria related to website content and its formatting. However, there are many off-page criteria to consider as well. Once your site has launched, the SEO work continues. http://www.clicksharpmarketing.com
Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search. http://www.clicksharpmarketing.com
Thinking of buying your way to faster SEO success? Paid links are a very risky strategy to employ -- Google took a major stance against paid links last year, and many in the SEO community are urging caution. http://www.clicksharpmarketing.com
Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story. http://www.clicksharpmarketing.com
Striving toward a top ranking in Google for a specific keyword doesn’t always make business sense. Sometimes, the best traffic comes from the keywords you least expected.
You may be tempted to target keywords closely associated with your business. This leads to inflation among common keywords, but also creates a second tier where the real profits are. http://www.clicksharpmarketing.com
The meta keywords tag used to be a good way to position your business in search engines. But SEO is no longer that simple. Here’s why you shouldn’t spend much time on meta keywords. http://www.clicksharpmarketing.com