Greg Merkle, VP Creative Director for the Dow Jones & Company Enteprise Media Group. He discusses the impact DJ is seeing in the enterprise as enterprises begin to implement Web 2.0 technologies and demos a mashup created for this session using the Factiva Company & Executive content.Kudos to Greg's team especially Dave DaCosta for getting this demo up in a couple of days!Greg also discusses some of the challenges of mashing up enterprise data from a metadata prespective and fields questions from the audience including dealing with taxonomy and a great question on change management for Enteprise 2.0. Less