I’m Charles. I live in Atlanta, Ga. with my beautiful wife. I’ve had a life long passion for computers. I started programming when I was 12 and spent a lot of time hanging out on bulletin board systems as a kid. I watched and participated as the Internet started becoming more commonplace. Throughout the years I’ve done many things in the online world including web development, user interface development, and online marketing. I studied Business Management at Georgia Tech where I focused my efforts in Information Technology and Finance. I also met my wife at Tech. We are still loyal Georgia Tech sports fans. My wife and I are softies for dogs. This is why we have two cute pups – a miniature dachshund and a teacup yorkie. Yeah, I know. I lost my man card a long time ago. They are really great company, protective to a fault and they are lazier than I am in the morning. I’ve run thousands of online marketing campaigns and launched hundreds of web sites. I’ve spent tens of millions of dollars and made hundreds of millions through online marketing for clients large and small. These experiences give me a pretty good feel about which strategies deliver the best results quickly and efficiently. I’m a huge believer in testing and market research. I like to get into the market and understand it’s unique opportunities and weaknesses with as little time, money and effort as possible. This keeps me from wasting precious resources on business prospects that failed from the start. I also have a penchant for buying and rehabing web sites. I believe that right now is the most wonderful time in the history of the world to be alive. I am grateful that I get to do what I do and I absolutely love this stuff.
In today's video, Charles Lumpkin talks about buying sites using the site valuation formula.
In this video Charles Lumpkin tell how to value a site before you buy it.
In this video, Charles Lumpkin tells how to dominate a market by acquiring sites.
In this video, Charles Lumpkin talks about relevance in terms of a spectrum.
In this video, Charles Lumpkin talks about Shelf Space Theory and how it relates to your SEM efforts.
In this video, Charles Lumpkin talks about the advantages of advertising on Microsoft Bing vs Google for PPC.
In this video, Charles Lumpkin cuts through all the confusion and tells what all the paid search match types mean for different engines. He also shares some strategies for how to use them effectively.
In this video, Charles Lumpkin talks about common landing page test types. He breaks down implementing split testing.
In this video, Charles Lumpkin talks about the importance of social proof and how to do social easing.
In today's video, Charles Lumpkin shares his "Google and the Toilet Bowl Plumb Theory."