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About this episode

Re-recording of webinar - Tuesday August 19th, 2008 2:00 EDT NOTE:This is Webinar Two of a five part series focused on helping CPA firms with their marketing efforts. Many of the CPA firms we see at Catalyst look at lead generation in a passive way. They take clients as they come to them, a few being profitable for the firm, but many are not. By understanding what traits make an ideal client for their firm, and then actively targeting those companies, marketing costs can actually come down while profits go up. In this second webinar of Catalyst’s five part series discussing marketing for CPA firms, we will cover: How to define your firm’s ideal client How to change your focus and land these ideal clients What your firm can be doing about this today with little to no out of pocket cost

• Release Date

  Sep 5, 2008

• Runtime

  25:47