Re-recording of webinar - Tuesday August 19th, 2008 2:00 EDT NOTE:This is Webinar Two of a five part series focused on helping CPA firms with their marketing efforts. Many of the CPA firms we see at Catalyst look at lead generation in a passive way. They take clients as they come to them, a few being profitable for the firm, but many are not. By understanding what traits make an ideal client for their firm, and then actively targeting those companies, marketing costs can actually come down whi...
presented: July 22, 2008 NOTE:This is Webinar One of a five part series focused on helping CPA firms with their marketing efforts. Are your clients and prospects hearing the same message from each member of your firm? Are your employees living out your company mission? Every action by your partners and staff can positively or negatively affect how your clients, prospects, and future staff perceive your firm. Is your firm in control of this? Creating a successful marketing culture has many comp...