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About this episode

if (typeof(player) != 'undefined' && player instanceof PokkariQuicktimePlayer) { document.write(""); } In this episode, we interview Katie Paine (aka Champagne Paine), serial entrepreneur specializing in measuring the effectiveness of marketing and PR programs. Watch Katie and Val discuss the latest in measures of engagement, the shifting focus on relationship measurement over ROI. What are brands are tapping social media most effectively, what politicians are doing it right? And when you divide by 0, you come out ahead.

• Release Date

  Mar 4, 2008

• Runtime

  08:09