Jennifer Aaker talks about building strong brands inside out: how really strong brands understand what they mean to themselves and how this is reflected outwards.
Aaker - Happiness and Monday AMs. Jennifer talks about what small steps you can take, tomorrow, to increase your effectiveness and meaningfulness in your work and life.
Jennifer Aaker talks about the importance of volunteering.
Lightning talk from Justin Goeres at JKI. 'Getting to nowhere.'
Paul Graham at Business of Software 2009
Basalmiq's Peldi and John Nese of Soda Pop Stop at Business of Software 2011.
Paul Kenny. Partner at Ocean Learning. The Art of Asking.
Patrick McKenzie of Kalzumeus Software. Marketing comes naturally to some people. Unfortunately, few of them go on to found software companies. Patrick talks about types of marketing that use engineering skills and won't be rabidly opposed to your developers. Instead of spending a few weeks cranking out one more feature that won't be seen by 1% of your users and increase the value of your software by <1%, learn how you can use the same few weeks to create scalable systems that take much of the...
Michael McDerment, President and CEO of Freshbooks talks about the Litany of Product mistakes at Freshbooks. Business of Software 2011. http://businessofsoftware.org
