Patrick McKenzie of Kalzumeus Software. Marketing comes naturally to some people. Unfortunately, few of them go on to found software companies. Patrick talks about types of marketing that use engineering skills and won't be rabidly opposed to your developers. Instead of spending a few weeks cranking out one more feature that won't be seen by 1% of your users and increase the value of your software by <1%, learn how you can use the same few weeks to create scalable systems that take much of the...
Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don't want to miss this talk.
Lightning Talk from Patrick Foley. 'Confessions of a Wannapreneur'
Rory Sutherland, Vice Chairman of Ogilvy speaks on 'Praxeology – Lessons from a lost science.'
LIghtning talk from Tyler Rooney from 4ormat. 'Confessions of a Wannapreneur Things I learned the hard way at Amazon.com'
Lightning talk from Karl Treier at Prospect Stream. '20 tips on starting a business.'
Lightning talk from Corey Reid at Freshbooks. Ever found yourself hanging from a cliff face above a raging torrent, debating with yourself whether to attempt a leap to distant ledge, or painfully work your way back to where you came from? Everyone knows that doing scary things is a great way to learn and transform (and kill yourself), but is there a systematic way in which you can encourage yourself to do scary things? Yes there is, and Corey will show you how. In seven and half minutes, with ...
Lightning talk from Justin Goeres at JKI. 'Getting to nowhere.'
The three minute version of what happened at BoS2011.