Randy Cantrell • Bula Network, LLC
Read the blog over at Bula Network . ; Thanks,Randy
We've all done it. Sat down at the computer to check email, and looked up to realize we've been browsing the Internet for 3 hours. Or one of our favorite TV programs comes on so we sit down to watch it. Hours later, we're still riveted to the TV. Maybe we sit down to read a few chapters of a book, but before you know it - we've ignored every living thing in a five mile radius while we got lost in the story. Most of us are prolific at consuming entertainment and information. Americans are consu...
What drives you? Responsibility? Passion? A dream?Choices are always available. That’s why decision-making is a critical component to finding success. But not everybody feels they’ve got a choice. Sometimes we find ourselves backed up against a wall with only one honorable way out. It’s not always the way out we’d prefer to follow, but honor, responsibility and doing the right thing drive many people to stay in jobs they don’t like, do work they don’t enjoy and work for jerks they’d rather ign...
No strings attached. No risk to your prospect. Whether you're a rock band, a retailer or a manufacturer - there's big value in implementing a strong show and tell strategy to your marketing.
Don't give up too soon. The landscape is littered with people who quit too soon. Read Seth Godin's book, The Dip, and you'll better understand this idea. For those of us who are getting long in the tooth, we've known this for quite some time. Until we hear "NO!" we need to keep pushing. Sometimes a "NO!" really doesn't mean "NO!" We have to understand that. Most importantly, we have to trudge full steam ahead and be persistent until we just can't go any more, or until all hope of success seems...
I've been in sales and marketing for over 37 years. With all the new technology, some things never change. When I was 15 I learned the truth of it all - you've got to be known, liked and trusted. Competency is mandatory, but even marginally competent people who are well-known, well-liked and well-trusted out perform those brilliant jerks among us.
Sure, it creates lots of bad content, but it also gives all of us the opportunity to create, create and create some more. We can decide if what we create is worthwhile or not. It's a great time to be part of taking action!
Is ignorance bliss? I think it can be. Let me explain. Sometimes I think we can out-think ourselves. We can think too much about it. We can face challenges that exist only in our minds. Sometimes our own ideas, thoughts and knowledge get in our way.
Go to http://bulanetwork.com to find the other episodes in this series.
Marketing involves building or architecting a deal. The deal involves every single component including pricing, delivery strategies, support issues and the "thing" itself (a product, a service, or whatever it might be).