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Brian Massey

Why online newspaper newsday.com may not have high sales conversion

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About this episode
In October of 2009, Long Island daily Newsday put their online newspaper behind a pay wall. The effort cost $4,000,000. By January of 2010, newsday....
In October of 2009, Long Island daily Newsday put their online newspaper behind a pay wall. The effort cost $4,000,000. By January of 2010, newsday.com had gained 35 paid subscribers. Conversion Sciences speculated that they may have an online sales conversion problem. Less
20:09
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