Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website at the Linking Indiana 2011 Winter Event. In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation, a non-profit site, and RCA, a commerce site. Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more. Less