Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website. In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site. ??Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.
Founded in 1995, Indianapolis-based Brainstorm works with B2C, B2B, and not-for-profit clients in a variety of industries, including consumer electronics, healthcare, higher education and consumer goods. Clients engage us for integrated marketing campaigns that include brand development, design, and event marketing in traditional print and broadcast, as well as web, and social media. We develop brands that build awareness, credibility, and presence in the marketplace.
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