BrainstormBrand

About this original series

Founded in 1995, Indianapolis-based Brainstorm works with B2C, B2B, and not-for-profit clients in a variety of industries, including consumer electronics, healthcare, higher education and consumer goods. Clients engage us for integrated marketing campaigns that include brand development, design, and event marketing in traditional print and broadcast, as well as web, and social media. We develop brands that build awareness, credibility, and presence in the marketplace.

Episodes of BrainstormBrand

    • Play Hoops Beyond Reality - Usability Talk Segment - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      Hoops Beyond Reality - Usability Talk Segment

      A segment of Ed Illig's talk on The Importance of a User-friendly Website. This clip features an overview of an RCA integrated marketing campaign entitled, "Hoops Beyond Reality," which incorporated an interactive game, a North American based user-generated video contest, earned online media, Twitter, Facebook, and much more.

      • Release date
        Jul 18, 2011
      • Runtime
        04:29
    • Play The MediaSphere 2011 Edition - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      The MediaSphere 2011 Edition

      Stacy Kult introduces Brainstorm's 2011 version of the ever-popular MediaSphere brand and marketing tool. Featured on MarketingProfs and as a SlideShare download of the day, the MediaSphere provides an overview of today's media channel options, which can help you select components for your next integrated marketing campaign—a useful planning tool in your effort to advance strategic initiatives.

      • Release date
        May 13, 2011
      • Runtime
        02:57
    • Play The Importance of a User-friendly Website (full version) - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      The Importance of a User-friendly Website (full ...

      Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website at the Linking Indiana 2011 Winter Event. In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation, a non-profit site, and RCA, a commerce site. Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.

      • Release date
        Mar 1, 2011
      • Runtime
        32:21
    • Play (Part 1 of 3) The Importance of a User-friendly Website - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      (Part 1 of 3) The Importance of a User-friendly ...

      Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website. In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site. ??Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.

      • Release date
        Mar 1, 2011
      • Runtime
        12:40
    • Play (Part 2 of 3) The Importance of a User-friendly Website - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      (Part 2 of 3) The Importance of a User-friendly ...

      Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website. 

In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site. 

Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.

      • Release date
        Mar 1, 2011
      • Runtime
        11:45
    • Play (Part 3 of 3) The Importance of a User-friendly Website - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      (Part 3 of 3) The Importance of a User-friendly ...

      Brainstorm principal, Ed Illig, speaks on the importance of a user-friendly website. ??In his talk Ed cites three very different market sector case studies: Anderson University, a higher education site, Lumina Foundation a non-profit site, and RCA, a commerce site. ??Using these examples Ed describes what user-friendly means in different spaces and where he sees things heading in terms of user connection, pragmatics, usability, brand, metrics and more.

      • Release date
        Mar 1, 2011
      • Runtime
        08:47
    • Play Animation study - clip - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      Animation study - clip

      Paul works up an animation study clip.

      • Release date
        Mar 3, 2011
      • Runtime
        03:54
    • Play RCA Hoops segment - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      RCA Hoops segment

      A segment of Ed Illig's talk on The Importance of a User-friendly Website. This clip features an overview of an RCA integrated marketing campaign entitled, "Hoops Beyond Reality," which incorporated an interactive game, a North American based user-generated video contest, earned online media, Twitter, Facebook, and much more.

      • Release date
        Mar 2, 2011
      • Runtime
        04:19
    • Play $110M Capital Campaign - Brainstorm Site Design - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      $110M Capital Campaign - Brainstorm Site Design

      An overview video highlighting the many features of a capital campaign site designed and developed by Brainstorm for Anderson University.

      • Release date
        Apr 12, 2010
      • Runtime
        01:14
    • Play The MediaSphere - BrainstormBrand on Blip BrainstormBrand episodes on Blip

      The MediaSphere

      Bart Caylor gives a brief overview of Brainstorm's popular MediaSphere tool. The MediaSphere helps brand marketers select components for integrated marketing campaigns—a useful planning tool in advancing strategic initiatives.

      • Release date
        Aug 12, 2010
      • Runtime
        01:13
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