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About this episode
Jun 23, 2009
15:43
Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he b...
Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people.Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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