Blip

About this episode

Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people.Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

• Release Date

  Jun 23, 2009

• Runtime

  15:43