BrainJuicer Summerfest ཅ (Lon)
About this original series
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# Episodes
6 episodes -
Rating
TV-UN
Episodes of BrainJuicer Summerfest ཅ (Lon)
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John Kearon: From Me to We Research
John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples' innate social abilities to comment on the behaviour of others.A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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Release date
Jun 23, 2009
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Runtime
18:09
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Alexander Matthews: Innovating @ HSBC
Alexander Matthews, head of customer experience at HSBC, talks about the ways in which his team innovates to improve the customer experience at the global bank.Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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Release date
Jun 23, 2009
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Runtime
09:29
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Faris Yakob: Be Nice or Leave!
Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people.Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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Release date
Jun 23, 2009
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Runtime
15:43
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Olaf Willoughby: Story Telling
Olaf Willoughby, photographer, researcher, writer, takes us through the art and science of story telling as an alternative way to engage audiences with vast amounts of data.Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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Release date
Jun 23, 2009
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Runtime
12:10
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Mark Earls: Copy, Copy, Copy
Mark Earls, author of 'Herd', talks about why copying is the important new paradigm for encouraging behavioural change.Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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Release date
Jun 22, 2009
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Runtime
15:13
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