A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE As publishers continue to learn how online marketing can compliment offline efforts, ROI increasingly comes into play. Strapped for time, you want to know which efforts of yours are worthwhile and which aren’t, while your executive team wants to see numbers to prove that online marketing is working. Now more than ever you need a measurement strategy. Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
