BookNet Canada
About this original series
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Category
Learning News & Politics -
# Episodes
48 episodes -
Rating
TV-UN
Episodes of BookNet Canada
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Peter Meyers: Breaking the Page WIthout Hurting ...
At BookNet Canada's Tech Forum West, Peter Meyers (www.newkindofbook.com) discusses the future of ebooks. According to Peter, there are three kinds of reading experiences: Immersive, instructive, and extractive. These are hugely useful mindsets to think about when designing new enhanced ebooks. Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work. Peter offers great examples of optimized digital content and answers ...
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Release date
Nov 28, 2011
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Runtime
35:39
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Colin Robinson - Handselling Online
This is a video for BookNet Canada's Technology Forum 2011IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICEIn a market where profits are shrinking, how can publishers afford to innovate and stay afloat? Where should you be investing and where should you be cutting back?OR Books co-founder Colin Robinson explains how platform agnosticism, POD and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today. Learn how strategic publishing and handselli...
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Release date
May 26, 2011
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Runtime
50:29
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The In-House Digital Shift - panel
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE Publishing's future is bright, but our futures in it depend on our ability to adapt to the digital shift. With this shift comes the impression that traditional job descriptions are on their way out and new in-house dynamics will soon emerge. What does the future of book publicity and marketing look like? How will current business models, organizational structures and job descriptions change ...
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Release date
May 19, 2011
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Runtime
42:26
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The Early Adoption of New Tools - Panel
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE It seems like everyday a new digital tool is created for the book industry. But which ones are worth the investment? This panel looks at three of the most significant new tools—ecatalogues, egalleys and video—and discusses the challenges of implementation (workflow, investment), the benefits (savings, increased reach and functionality) and the reception these products have received.
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Release date
May 12, 2011
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Runtime
37:45
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Alex Jansen - A Case Study in Multi-Platform Pub...
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE Pop Sandbox is a pioneer in Canadian transmedia production and publishing. In 2010 they published KENK: A Graphic Portrait, a hybrid documentary comic book that will also be released as an animated film. Producer and publisher, Alex Jansen, presents the company's innovative approach to storytelling across platforms from concept to completion using KENK and their upcoming spring title, The Ne...
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Release date
May 4, 2011
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Runtime
27:12
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Monique Trottier - Beyond Fans and Followers
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE As publishers continue to learn how online marketing can compliment offline efforts, ROI increasingly comes into play. Strapped for time, you want to know which efforts of yours are worthwhile and which aren’t, while your executive team wants to see numbers to prove that online marketing is working. Now more than ever you need a measurement strategy. Trottier will teach you how to find out w...
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Release date
Apr 28, 2011
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Runtime
51:58
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David Marlett - The Transmedia Revolution
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE What is transmedia and what role will you play in shaping this new storytelling medium? In this interactive session, we will examine the explosive growth of enhanced e-books and book apps and the new storytelling techniques now available. Also discussed will be the melding of the film and publishing industries, with specific focus on their variant creative and collaborative processes.
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Release date
Apr 20, 2011
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Runtime
43:06
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Patrick Brown - Reading Is Social
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE With over 4 million members worldwide, Goodreads has become a center for online book discussion and activity. Patrick Brown, Community Manager at Goodreads, will discuss lessons learned in the community building business, including how to gather a crowd, how to understand the data communities produce, and what role publishers can play in online discussions.
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Release date
Apr 14, 2011
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Runtime
40:56
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Mitch Joel - Social Commerce
A clip from BookNet Canada's Technology Forum 2011 IMPLEMENTING DIGITAL: PUTTING THE PLAN INTO PRACTICE How consumers buy continues to evolve. While most publisher and book retailers still struggle to understand how traditional media, digital marketing, e-commerce and social media will work together in tandem for best results, there are many and surprising digital opportunities unfolding around reading, shopping and buying. Consumers have never been so powerful, and they've never been so conne...
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Release date
Apr 7, 2011
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Runtime
04:44
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Deanna McFadden: Has Content Outgrown Its Covers?
Deanna McFadden of HarperCollins Canada speaks at BookNet Canada's 2010 Technology Forum in a session entitled "Has Content Outgrown Its Covers?" on March 25, 2010 in Toronto
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Release date
Apr 20, 2010
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Runtime
31:02
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