Twitter the microblogging platform is being used by large and small companies to build engagement and communities around their brands, products and services. Twitter is a great research tool and is also a great way to promote your workshops, conferences or events. You can also encourage attendees to share their personal experiences of the event in real time, which is a great word of mouth and no cost marketing strategy. One of the ways to follow those conversations is to create and use a hash tag - a short code that identifies the event and which people can then search on. In this video Krishna De shares information about how hash tags work and ways to track and monitor the conversation about your event be that a teleconference, a webinar or an in person conference. You can access FREE articles, podcasts and masterclasses about building buzz about your business using social media by registering for Krishna's free ezine at BizGrowthExpress.com Less