This is a presentation I delivered at the Great Indian Developer Summit 2008. It covers a wide-array of topics and a plethora of lessons we have learnt (some the hard way) over the last 9 years in building web apps that are used by millions of users serving billions of page views every month. Topics and Techniques include Vertical scaling, Horizontal Scaling, Vertical Partitioning, Horizontal Partitioning, Loose Coupling, Caching, Clustering, Reverse Proxying and more. Less