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Rob Norman is the head of online advertising buying for the entire WPP network, a job of vast responsibility and influence. I interviewed him at the...
Rob Norman is the head of online advertising buying for the entire WPP network, a job of vast responsibility and influence. I interviewed him at the paidContent conference in Manhattan today where he was a panelist. Rob has a lot to say about online video advertising and the range of environments for ads and related CPM's. He is keen on video in applications, including Facebook and sees this is a big opportunity. He is enthusiastic about VideoEgg, in which WPP has an investment. There is a story about this topic in ClickZ.-- Andy PlesserPosted on Beet.TV on Tuesday, October 30, 2007http://www.beet.tv/2007/10/wpps-online-med.html .
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