The "get me one of those" imperative among marketers to launch viral video is so pervasive that the entire medium of advertiser supported viral video could be negatively impacted, says Scott Donaton, editor in chief of AdvertisingAge. Scott told me that careful thought and consideration, along with experimentation, need to be brought to this new medium for it to be successful. AdAge has a really good report from the NAPTE meeting in Las Vegas about the learning that marketers need to gain in being effective with online video advertising. Check it out. See this video on Beet.TV: http://www.beet.tv/2007/01/too_many_market.html Less