Blinkx, the video search engine/advertising network, is proving the high value proposition of in-stream advertising by charging "north of $60" per t...
Blinkx, the video search engine/advertising network, is proving the high value proposition of in-stream advertising by charging "north of $60" per thousand views for overlay ads.The San Francisco/London-based company has found that video from certain creators, such as independent British television network ITN, can command these stratospheric prices.This is big money and a very exciting and bullish development for online video advertising. Of course, not all videos on Blinkx command this price, some garner just $7.I was in San Jose earlier this week at Streaming Media West where I caught up with Blinkx CEO and founder Suranga Chandratillake.Below is a screen shot of the overlay ad for the official Apple Store on clips from ITN.You can grab the video embed code of my interview here.Andy PlesserPosted on Beet.TV on Thursday, November 8, 2007http://www.beet.tv/2007/11/this-is-real-mo.html
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