Verizon FiOS, a leading provider of broadband and cable TV services to consumers in the U.S., is giving customers access to over five thousand hours of live streaming video from the London 2012 Olympics, by NBC, on various digital devices.
Consumption of the digital offering is "huge," says Maitreyi Krishnaswamy, Verizon Director, FiOSTV, in this inteview. She says that digital activation around the Olympics is four times greater than other "TV Everywhere" events. She says that the ISP has served up over 6 million minutes to digital devices as of today.
Krishnaswamy notes that consumers are watching the digital video mostly on the desktop, about two thirds, vs. about one third on mobile devices.
In this interview, she says that the streaming of the Olympics will have a profound impact on future of streaming live, linear programming, both on consumer behavior and on digital strategy of cable companies.
This is the first of three interviews with Krishnaswamy.