www.beet.tv http://a.images.blip.tv/Plesstv-300x300_show_image722.jpg http://a.images.blip.tv/Plesstv-amp_show_background840.jpg http://a.images.blip.tv/Plesstv-amp_show_banner921.gif http://a.images.blip.tv/Plesstv-amp_show_halfbanner997.gif www.beet.tv http://a.images.blip.tv/user_photo_plesstv566-159.jpg The root to the media revolution Beet.TV is a daily video blog about how the online video revolution is affecting business and society. Interviews are done with influential players in this emerging world including analysts, technologists, journalists, media executives and academics. Th 40.74241242338374 -73.99467945098877 Andy Plesser no en http://blip.tv Thu, 21 Mar 2013 15:09:58 +0000 Thu, 21 Mar 2013 15:09:58 +0000 0DC08684-FFFD-11E1-A308-CDF0250822A8 http://blip.tv/beettv/owen-hanks-yume-dmexco2012-6355420 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6355420 6338702 file TV-G 0.0 2012-09-16T12:50:12Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 374 goRrg4P0QAI http://blip.tv/play/goRrg4P0QAI http://blip.tv/comments/?attached_to=post6355420&skin=rss Plesstv-owenHanksYumeDmexco2012578.png Creative Commons Attribution-NonCommercial 3.0
COLOGNE - Digital video isn't quite a four-screen proposition yet in Europe, but mobile video is growing quickly in places like the United Kingdom, says Owen Hanks, General Manager for Mobile-Europe for ad network and technology company YuMe. Beet.TV's correspondent Ashley Swartz caught up with Hanks in this video inteview taped at the DMEXCO conference. In the last year, YuMe in Europe has worked on more than 300 mobile ad campaigns with more than 500 publishers, Owens tells Beet.TV. The growth rate for mobile video in the United Kingdom has been around 400%, he adds. "We have to understand the needs of [each market] before we launch in each market," he says. As an example, mobile video and connected TV are strong in France, while Spain is widening its focus to mobile, connected TV and online, he says. In addition, the type of arrangements and partnerships with publishers in Europe can be very different than in the United States. He explains how in this video interview.Hanks joined YuMe via acquisition of his company Appealing Media in 2011.Ashley Swartz is a principal of the New York-based consultancy Furious Minds. She is former head of the interactive television practice at Digitas. She is a regular contributor to Beet.TV. ]]> YahooPartnerVideoID Blip post id 6355420 http://blip.tv/file/6338702 Default Category ashley swartz dmexco cologne owen hanks yume europe Sun, 16 Sep 2012 12:50:12 +0000 ashley swartz, dmexco, cologne, owen hanks, yume, europe http://a.images.blip.tv/Plesstv-owenHanksYumeDmexco2012578.png ashley swartz, dmexco, cologne, owen hanks, yume, europe ]]> YuMe Taps Booming Growth in Mobile Video Advertising in Europe http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 657EE342-9239-11E2-8111-882E40672354 http://blip.tv/beettv/neil-mody-nrelate-6555503 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6555503 6538813 file TV-G 0.0 2013-03-21T15:09:58Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 294 goRrg5CPUwI http://blip.tv/play/goRrg5CPUwI http://blip.tv/comments/?attached_to=post6555503&skin=rss Plesstv-NeilModyNRelate334.png No license (All rights reserved)
nRelate, the small, New York-based content discovery engine, that was acquired last year by Barry Diller's IAC, is differentiating itself from its competitors as being "publisher focused," explains Neil Mody, CEO, in this interview with Beet.TV Having its roots in providing text article recommendations for blogs, the company is now powering video discovery and providing its services to big publishers including the IAC properties and other publishers such as CNET Networks, a unit of CBS Interactive. ]]> YahooPartnerVideoID Blip post id 6555503 http://blip.tv/file/6538813 Technology Thu, 21 Mar 2013 15:09:58 +0000 http://a.images.blip.tv/Plesstv-NeilModyNRelate334.png ]]> IAC's nRelate is a "Publisher Focused" Content Discovery Engine 40.74241242338374 -73.99467945098877 198106F4-91A9-11E2-B6CB-8D5845344124 http://blip.tv/beettv/ernie-sander-6555110 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6555110 6538420 file TV-G 0.0 2013-03-20T21:57:03Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 165 goRrg5CMSgI http://blip.tv/play/goRrg5CMSgI http://blip.tv/comments/?attached_to=post6555110&skin=rss Plesstv-ErnieSander158.png No license (All rights reserved)
Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today. ]]> YahooPartnerVideoID Blip post id 6555110 http://blip.tv/file/6538420 Conferences and Other Events cloud computing hadoop gigaom Wed, 20 Mar 2013 21:57:03 +0000 cloud computing, hadoop, gigaom http://a.images.blip.tv/Plesstv-ErnieSander158.png cloud computing, hadoop, gigaom ]]> GigaOm's Ernie Sander: 'Hadoop' Looms Large at Cloud Computing Conference 40.74241242338374 -73.99467945098877 E4A42F9A-9182-11E2-B1D2-946A208AA6C2 http://blip.tv/beettv/chris-louis-nielsen-6554876 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6554876 6538186 file TV-G 0.0 2013-03-20T17:23:34Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 154 goRrg5CKYAI http://blip.tv/play/goRrg5CKYAI http://blip.tv/comments/?attached_to=post6554876&skin=rss Plesstv-ChrisLouisNielsen222.png No license (All rights reserved)
NEW YORK -- In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.Most recently, Nielsen paired up with ABC, ABC Family and ESPN to use the Online Campaign Ratings for demo guarantees for online video marketing. The goal is to make it easier for marketers to make one buy across all screens. "Online Campaign Ratings are having a big impact on how the industry is thinking about digital cross-platform advertising," he says. "The industry is looking at audience buying in digital and cross-platform and how to really trigger true cross-platform ad strategies and ad transcations."For more insight into Online Campaign Ratings, cross-platform measurement and metrics, check out this video interview. We met Louie in New York at a video industry event co-hosted by Nielsen and Adap.tv. ]]> YahooPartnerVideoID Blip post id 6554876 http://blip.tv/file/6538186 Business beet.tv chris louie nielsen ocr Wed, 20 Mar 2013 17:23:34 +0000 beet.tv, chris louie, nielsen, ocr http://a.images.blip.tv/Plesstv-ChrisLouisNielsen222.png beet.tv, chris louie, nielsen, ocr ]]> Nielsen Set to Expand Media Partners for Online Campaign Ratings 40.74241242338374 -73.99467945098877 D7A8FFC6-917A-11E2-89A4-FA6631BA0FA5 http://blip.tv/beettv/david-gill-sxsw-panel-social-6554844 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6554844 6538154 file TV-G 0.0 2013-03-20T16:25:56Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 150 goRrg5CKQAI http://blip.tv/play/goRrg5CKQAI http://blip.tv/comments/?attached_to=post6554844&skin=rss Plesstv-DavidGillSXSWPanelSocial961.png No license (All rights reserved)
AUSTIN - The volume of tweets about a TV show is often related to the TV show's ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners who are looking for more insight into the impact of Twitter chatter on TV show performance, says David Gill, VP at Nielsen, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. "We're doing a lot of work with Twitter to understand that relationship between social media and tune-in. Content producers are wondering how to present that value that they know exists but haven't been able to put their finger on yet," he says. The Nielsen-Twitter rating is derived from SocialGuide's analysis of which shows people are tweeting about coupled with the Tweet exposure captured by Twitter. "Our hope is that's what agencies and media planners can plan on as they think about social and how to monetize it," Gill says.The Nielsen/Social Guide study found that for 18 to 34 year olds, an 8.5% rise in Twitter volume correlated to a 1% rise in TV ratings for premiere episodes.Beet.TV's coverage of this event at SXSW is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6554844 http://blip.tv/file/6538154 Business beet.tv austin videology nielsen twitter david gill Wed, 20 Mar 2013 16:25:56 +0000 beet.tv, austin, videology, nielsen, twitter, david gill http://a.images.blip.tv/Plesstv-DavidGillSXSWPanelSocial961.png beet.tv, austin, videology, nielsen, twitter, david gill ]]> Nielsen Study Tracks Tweet Volume to Show Ratings 40.74241242338374 -73.99467945098877 8486C398-9173-11E2-B007-9A1C930BC286 http://blip.tv/beettv/james-brickmeier-concurrent-6554806 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6554806 6538116 file TV-G 0.0 2013-03-20T15:33:30Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 355 goRrg5CKGgI http://blip.tv/play/goRrg5CKGgI http://blip.tv/comments/?attached_to=post6554806&skin=rss Plesstv-JamesBrickmeierConcurrent662.png No license (All rights reserved)
United Kingdom-based service provider Virgin Media inked a deal with video technology firm Concurrent to power its TV Everywhere services, in one of the latest examples of a multichannel video provider expanding its Internet-based services. Beet.TV interviewed James Brickmeier, Senior VP Strategic Marketing at Concurrent, for more insight into the TV Everywhere services. Virgin Media is launching what it calls "Virgin TV Anywhere," which is a cloud-based entertainment service that lets viewers watch TV on mobile phones, tablets, laptops and computers, using Concurrent's MediaHawk technology. The service includes video-on-demand, time-shifted TV and network DVR."The multiscreen environment is very challenging because the device landscape is very diverse," Brickmeier said. Content protection is also vital for service providers, he adds. "Our platform is designed to simplify the process of delivering video to a wide array of devices and dynamically adapting the content based on the consumer's device."For more insight into into Concurrent's services and the growth of TV Everywhere, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6554806 http://blip.tv/file/6538116 Technology beet.tv concurrent virgin media tv everywhere tv anywhere Wed, 20 Mar 2013 15:33:30 +0000 beet.tv, concurrent, virgin media, tv everywhere, tv anywhere http://a.images.blip.tv/Plesstv-JamesBrickmeierConcurrent662.png beet.tv, concurrent, virgin media, tv everywhere, tv anywhere ]]> Concurrent Powers Virgin Media Cloud-Based Entertainment Services 40.74241242338374 -73.99467945098877 E525F180-8DB6-11E2-BB1B-FF44D86F0A18 http://blip.tv/beettv/hillary-frey-sxsw-yahoo-news-6551952 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6551952 6535262 file TV-G 0.0 2013-03-15T21:25:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 252 goRrg4_zdAI http://blip.tv/play/goRrg4_zdAI http://blip.tv/comments/?attached_to=post6551952&skin=rss Plesstv-HillaryFreySXSWYahooNews775.png No license (All rights reserved)
AUSTIN - Yahoo! News has become increasingly focused on live video, with events and programming, explains Hillary Frey, Editor in Chief of Yahoo! News, in this interview with Beet.TV at SXSW. We spoke with her after she participated in a panel moderated by Anna Robertson, head of Yahoo! Studios. Frey joined Yahoo! in 2011 from Adweek where she was managing editor. ]]> YahooPartnerVideoID Blip post id 6551952 http://blip.tv/file/6535262 The Mainstream Media sxsw yahoo news Fri, 15 Mar 2013 21:25:44 +0000 sxsw, yahoo news http://a.images.blip.tv/Plesstv-HillaryFreySXSWYahooNews775.png sxsw, yahoo news ]]> Yahoo! News EIC: We are Focused on Live Video 40.74241242338374 -73.99467945098877 A0499BFA-8DAE-11E2-B748-E965693F6744 http://blip.tv/beettv/andrew-springer-sxsw-abc-news-6551905 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6551905 6535215 file TV-G 0.0 2013-03-15T20:26:32Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 298 goRrg4_zRQI http://blip.tv/play/goRrg4_zRQI http://blip.tv/comments/?attached_to=post6551905&skin=rss Plesstv-AndrewSpringerSXSWABCNews515.png No license (All rights reserved)
AUSTIN -- Given the speed of the news cycle and the time needed video news production, social media is "the first way we break news now," says Andrew Springer, Producer of Social Integration at ABC News, in this interview with Beet.TV at SXSW He explained how ABC News is building a following of several million on Twitter - and how "organic" socialization of news content is buidling an audience for the iconic brand. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6551905 http://blip.tv/file/6535215 The Mainstream Media Fri, 15 Mar 2013 20:26:32 +0000 http://a.images.blip.tv/Plesstv-AndrewSpringerSXSWABCNews515.png ]]> ABC News Social Producer: "Social is the First Way We Break News Now" 40.74241242338374 -73.99467945098877 32B9E906-8DA3-11E2-BC30-EAE9B40D1363 http://blip.tv/beettv/andre-meadows-sxsw-panel-6551864 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6551864 6535174 file TV-G 0.0 2013-03-15T19:04:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 187 goRrg4_zHAI http://blip.tv/play/goRrg4_zHAI http://blip.tv/comments/?attached_to=post6551864&skin=rss Plesstv-ANdreMeadowsSXSWPanel890.png No license (All rights reserved)
AUSTIN - Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek. It's best to step back and not respond says Andre Meadows, the Los Angeles-based comedian and creator of "Black Nerd Comedy" a successful YouTube partner channel. I spoke with him ealier this week in this at SXSW. I interviewed him after his appearance on "What's Trending Now" with Shira Lazar, which was streaming from the Samsung Bloggers Lounge in the convention center. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6551864 http://blip.tv/file/6535174 Videoblogging Fri, 15 Mar 2013 19:04:44 +0000 http://a.images.blip.tv/Plesstv-ANdreMeadowsSXSWPanel890.png ]]> Dealing with Racisim on YouTube: Don't Engage, Andre "Black Nerd" Meadows 40.74241242338374 -73.99467945098877 1E8FADEE-8DA3-11E2-802A-C961929EE8E1 http://blip.tv/beettv/andre-meadows-sxsw-overview-6551862 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6551862 6535172 file TV-G 0.0 2013-03-15T19:04:10Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 323 goRrg4_zGgI http://blip.tv/play/goRrg4_zGgI http://blip.tv/comments/?attached_to=post6551862&skin=rss Plesstv-AndreMeadowsSXSWOverview634.png No license (All rights reserved)
"A lot of people have fun with YouTube," explains Andre Meadows, creator of 'Black Nerd Comedy', "but there’s also a business side to it." In an interview with Beet.TV at SXSW, Meadows explains how his YouTube channel evolved from a hobby into a full time career. Meadows says that he began his YouTube channel for fun. He started out with a video that was simply an audition tape for a television show and began posting music video parodies and sketches here and there. However, at the first VidCon online video convention he realized that people were actually making a living from creating YouTube videos and he decided to turn YouTube into a career. In addition to regularly scheduled content, including shows 'Black Nerd Rants' and 'Awkward Talks With Girls', Meadows has honed his YouTube skills with the help of YouTube itself. The company offers a variety of programs for up-and-coming creators. Meadows was a part of YouTube’s Next Vlogger program—a hand-on program that gave video bloggers equipment and training, and is also currently enrolled in a class at the new YouTube Space in Los Angeles. In the video, Meadows talks more about these programs as well as his experience as a YouTube creator. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6551862 http://blip.tv/file/6535172 Videoblogging Fri, 15 Mar 2013 19:04:10 +0000 http://a.images.blip.tv/Plesstv-AndreMeadowsSXSWOverview634.png ]]> How Comic Andre Meadows Found His Groove with YouTube Assist 40.74241242338374 -73.99467945098877 10444114-8D8F-11E2-A36A-B20FD4E7C58D http://blip.tv/beettv/jeff-hinz-sxsw-panel-1-on-1-6551732 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6551732 6535042 file TV-G 0.0 2013-03-15T16:40:36Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 195 goRrg4_yGAI http://blip.tv/play/goRrg4_yGAI http://blip.tv/comments/?attached_to=post6551732&skin=rss Plesstv-JeffHinzSXSWPanel1On1828.png No license (All rights reserved)
AUSTIN -- The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology."We have 50% of consumers already watching video on their tablets and 30% on their phones. About 10% of all households have an Internet-connected TV, but the majority are accessing connected apps through a device like a Blu-ray or a gaming system, and 60% of all people who have this connectivity are going through these apps to watch video and that is going to continue to explode," he predicts.As video grows across devices, data will take on a larger role. Already, marketers are leaning on "big data" both on the front end and back end of campaigns. Ultimately, clients want accountability across platforms and with pricing. "They want to know that what we're doing with video is accountable," Hinz says.More videos from the session and interviews with the speakers to come. Beet.TV's coverage of this event at SXSW is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6551732 http://blip.tv/file/6535042 Conferences and Other Events beet.tv sxsw videology jeff hinz mediacom big data Fri, 15 Mar 2013 16:40:36 +0000 beet.tv, sxsw, videology, jeff hinz, mediacom, big data http://a.images.blip.tv/Plesstv-JeffHinzSXSWPanel1On1828.png beet.tv, sxsw, videology, jeff hinz, mediacom, big data ]]> Big Data Essential to Success of Connected TVs, MediaCom's Jeff Hinz 40.74241242338374 -73.99467945098877 289E3B0A-8C24-11E2-B30E-E4ACC5367002 http://blip.tv/beettv/david-gill-sxsw-1-on-1-6550576 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6550576 6533886 file TV-G 0.0 2013-03-13T21:22:50Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 225 goRrg4_pFAI http://blip.tv/play/goRrg4_pFAI http://blip.tv/comments/?attached_to=post6550576&skin=rss Plesstv-DavidGillSXSW1On1463.png No license (All rights reserved)
AUSTIN -- The next vital step in digital video measurement will be in the development of a more holisitic rating for video across platforms, including tablets and mobile devices, predicts David Gill, VP at Nielsen, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. In addition to video measurement, Nielsen is working on a social TV rating via its partnership with Twitter, inked late last year. Under that relationship, Nielsen is studying the connections between earned media and tune-in to develop industry standard metrics around that behavior that would help marketers understand whether tweets drive viewership and by how much, he says. The Nielsen Twitter TV rating is slated for availability for the Fall 2013 TV season."The point is to make it actionable and have a real currency for a programmer," he says. More videos from the session and interviews with the speakers to come. Beet.TV's coverage of this event at SXSW is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6550576 http://blip.tv/file/6533886 Conferences and Other Events beet.tv nielsen david gill social tv twitter rating sxsw videology Wed, 13 Mar 2013 21:22:50 +0000 beet.tv, nielsen, david gill, social tv twitter rating, sxsw, videology http://a.images.blip.tv/Plesstv-DavidGillSXSW1On1463.png beet.tv, nielsen, david gill, social tv twitter rating, sxsw, videology ]]> Nielsen, Twitter Moving Forward on Social TV Rating 40.74241242338374 -73.99467945098877 E9A752A0-8C15-11E2-86B0-EC2E000E5764 http://blip.tv/beettv/brian-danzis-sxsw-1-on-1-6550515 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6550515 6533825 file TV-G 0.0 2013-03-13T19:40:51Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 306 goRrg4_oVwI http://blip.tv/play/goRrg4_oVwI http://blip.tv/comments/?attached_to=post6550515&skin=rss Plesstv-BrianDanzisSXSW1On1670.png No license (All rights reserved)
AUSTIN -- Via its partnership with Nielsen, online platform Videology is working on refining targeting capabilities for online campaigns, says Brian Danzis, SVP North American Sales at Videology, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology."Working with Nielsen we have been scoring our addressable universe at the cluster level. Now we can identify and forecast when we will see those people to optimally deliver campaigns validated by Nielsen," he says. That fits with Videology's three-pronged focus on targetability, measureability and accountability, he says. Marketers want metrics to help them drive sales at retail and drive consumers to buy more products, he adds. For more insight into connected TVs, mobile measurement and targeting, check out this video interview.More videos from the session and interviews with the speakers to come. Beet.TV's coverage of this event at SXSW is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6550515 http://blip.tv/file/6533825 Conferences and Other Events beet.tv videology sxsw brian danzis targeting nielsen Wed, 13 Mar 2013 19:40:51 +0000 beet.tv, videology, sxsw, brian danzis, targeting, nielsen http://a.images.blip.tv/Plesstv-BrianDanzisSXSW1On1670.png beet.tv, videology, sxsw, brian danzis, targeting, nielsen ]]> Videology & Nielsen Aim to Boost Targeting of Online Media 40.74241242338374 -73.99467945098877 F9623B12-8C09-11E2-B66F-F54E2F325ED0 http://blip.tv/beettv/ken-barbieri-sxsw-1-on-1-6550458 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6550458 6533768 file TV-G 0.0 2013-03-13T18:15:24Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 227 goRrg4_oHgI http://blip.tv/play/goRrg4_oHgI http://blip.tv/comments/?attached_to=post6550458&skin=rss Plesstv-KenBarbieriSXSW1On1715.png Public Domain
AUSTIN -- Data is the watchword in the digital marketing business these days, and the key to success is knowing when and how to employ data in ad campaigns, says Ken Barbieri, VP Business Development Ad Advisor at Neustar, a real-time information provider, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology."We try to add value and insight to brands in particular, and more commonly at the top of funnel, in terms of helping create engagement and awareness with consumers, but you also have other companies interested in inducing actions, which our data can be used for as well," he explains. Barbieri adds that marketers are increasingly relying on deeper and more specific data to make better decisions about targeting consumers. "We see a massive influx of information about consumer household in the U.S. and we can overlay interesting attributes about consumers and we push that out to our partners," Barbieri says. For more insight into how marketers are using data and the privacy implications, check out this video interview.More videos from the session and interviews with the speakers to come. Beet.TV's coverage of this event at SXSW is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6550458 http://blip.tv/file/6533768 Conferences and Other Events beet.tv sxsw neustar ken barbieri big data videology Wed, 13 Mar 2013 18:15:24 +0000 beet.tv, sxsw, neustar, ken barbieri, big data, videology http://a.images.blip.tv/Plesstv-KenBarbieriSXSW1On1715.png beet.tv, sxsw, neustar, ken barbieri, big data, videology ]]> Data is Huge, but Knowing How to Use it is Vital, Neustar Exec Says http://creativecommons.org/licenses/publicdomain/ 40.74241242338374 -73.99467945098877 AE3491B4-8BFD-11E2-9A7D-FBD660C596D3 http://blip.tv/beettv/anna-robertson-sxsw-yahoo-studios-6550408 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6550408 6533718 file TV-G 0.0 2013-03-13T16:47:24Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 309 goRrg4_nbAI http://blip.tv/play/goRrg4_nbAI http://blip.tv/comments/?attached_to=post6550408&skin=rss Plesstv-AnnaRobertsonSXSWYahooStudios972.png No license (All rights reserved)
AUSTIN - Late last month, Yahoo launched its first live daily live show, a short, pre-opening bell show about the markets. Earlier this week at SXSW, we spoke with Anna Robertson, head of the Yahoo Studios, about the new show and the overall the live programming strategy at Yahoo. ]]> YahooPartnerVideoID Blip post id 6550408 http://blip.tv/file/6533718 Movies and Television Wed, 13 Mar 2013 16:47:24 +0000 http://a.images.blip.tv/Plesstv-AnnaRobertsonSXSWYahooStudios972.png ]]> Yahoo Goes Live from Wall Street with its First Daily Live Show 40.74241242338374 -73.99467945098877 4737C1AC-8BF8-11E2-80F3-A1CBE1D6B435 http://blip.tv/beettv/andy-carvin-sxsw-npr-6550382 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6550382 6533692 file TV-G 0.0 2013-03-13T16:08:43Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 307 goRrg4_nUgI http://blip.tv/play/goRrg4_nUgI http://blip.tv/comments/?attached_to=post6550382&skin=rss Plesstv-AndyCarvinSXSWNPR683.png No license (All rights reserved)
AUSTIN - NPR's social media lead Andy Carvin, who created an influential Twitter following of activists during the Arab Spring, which acted as a sort of alternative news network around the events, says that being "part" of the audience and sharing generosity, knowledge and skill is key, in this interview with Beet.TV Carvin has authored a book on the is work around the Arab Spring titled Distant Witness. Also in the interview he explains how social media, particularly Facebook, has been essential in the growth of NPR. More on NPR's efforts around social media are reported by Brian Stelter in The New York Times. Carvin was part of a panel on digital media at SXSW moderated by Anna Robertson, head of Yahoo! Studios. ]]> YahooPartnerVideoID Blip post id 6550382 http://blip.tv/file/6533692 Citizen Journalism npr andy carvin arab spring Wed, 13 Mar 2013 16:08:43 +0000 npr, andy carvin, arab spring http://a.images.blip.tv/Plesstv-AndyCarvinSXSWNPR683.png npr, andy carvin, arab spring ]]> NPR's Andy Carvin: Building a News "Network" via Social Media with "Generosity and Skill" 40.74241242338374 -73.99467945098877 E79EC6C4-8BF6-11E2-B616-9DFFAA973DA9 http://blip.tv/beettv/ashley-update-3_08_13-6550368 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6550368 6533678 file TV-G 0.0 2013-03-13T15:58:53Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 349 goRrg4_nRAI http://blip.tv/play/goRrg4_nRAI http://blip.tv/comments/?attached_to=post6550368&skin=rss Plesstv-AshleyUpdate3_08_13546.png No license (All rights reserved)
TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the business. With the TV upfront getting underway shortly, she urges programmers to seize the opporunities afforded in social media and digital venues. As an example, AMC actively tweets and engages with its "Walking Dead" viewers, including during the broadcast of each episode. That sort of interaction is vital given that 40% of tweets during prime-time are about TV shows, Swartz says. "You need to be where your consumers are. Tweet, engage, use hashtags, respond, include them in the conversation and track," she says. This sort of control and interaction can help drive programmers forward so they don't make the same mistakes of the music industry.Swartz also points to a recent Nielsen-IAB study showing that shifting up to 15% of TV ad dollars to digital venues, while using the same creative, can yield a 3.6% or greater increase in reach. Brands can also drive down CPMs by moving dollars from TV to digital, so keep an eye on whether TV can continue to command increases during the upfront, she says. Swartz also discusses the inclusion of gaming consoles and over-the-top homes in Nielsen's panels.Ashley Swartz is founder and CEO of the New York-based consultancy Furious Minds. ]]> YahooPartnerVideoID Blip post id 6550368 http://blip.tv/file/6533678 Business beet.tv ashley swartz upfront commentary digital shift iab nielsen study Wed, 13 Mar 2013 15:58:53 +0000 beet.tv, ashley swartz, upfront commentary, digital shift, iab nielsen study http://a.images.blip.tv/Plesstv-AshleyUpdate3_08_13546.png beet.tv, ashley swartz, upfront commentary, digital shift, iab nielsen study ]]> Commentary: TV Programmers Need to Own Their Audience 40.74241242338374 -73.99467945098877 7BC3CE18-8B5B-11E2-9C15-D5499ACFD5D5 http://blip.tv/beettv/ed-o-keefe-nowthis-news-6549865 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549865 6533175 file TV-G 0.0 2013-03-12T21:26:20Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 346 goRrg4_jTQI http://blip.tv/play/goRrg4_jTQI http://blip.tv/comments/?attached_to=post6549865&skin=rss Plesstv-EdOKeefeNowThisNews784.png No license (All rights reserved)
AUSTIN - "Now This News." a New York-based video news start-up, launched in September with funding from the co-founder of the Huffington Post and the backer of BuzzFeed, plans to follow the success of BuzzFeed, but with video, explains Ed O'Keefe, Editor-in-Chief, in this interview with Beet.TV at SXSW. O'Keefe, a veteran of ABC News, says that his staff of 30 are creating daily videos which are produced with the mobile consumer in mind as mobile is the primary platform for consumption, he explains. On the monetization side, the short clips will have no pre-roll. Like the ad strategy at BuzzFeed, the publisher will work with brands in associating them with the content, using the same distribution platform. We spoke with O'Keefe on Monday after his panel moderated by Yahoo Studios chief Anna Robertson. Much more to come from the panel participants. ]]> YahooPartnerVideoID Blip post id 6549865 http://blip.tv/file/6533175 Movies and Television Tue, 12 Mar 2013 21:26:20 +0000 http://a.images.blip.tv/Plesstv-EdOKeefeNowThisNews784.png ]]> "Now This News" Video Content Start-up Focuses on Mobile and Social Distribution 40.74241242338374 -73.99467945098877 2CBC9418-8B50-11E2-AA0E-A9369A7AEDEE http://blip.tv/beettv/bryan-jones-1-on-1-good-audio-6549764 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549764 6533074 file TV-G 0.0 2013-03-12T20:05:23Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 377 goRrg4_iaAI http://blip.tv/play/goRrg4_iaAI http://blip.tv/comments/?attached_to=post6549764&skin=rss Plesstv-BryanJones1On1GOODAUDIO921.png No license (All rights reserved)
AUSTIN -- The $4 billion and growing mobile advertising market has been driven by app downloads and performance-based ads, but is likely to expand in 2013 to include more branded ad dollars, says Bryan Jones, CEO and Co-founder of Collider Media, a unit of advertising technology firm Videology, in an expansive discussion of mobile advertising. We interviewed him at a private forum about digital media hosted in Austin during SXSW. Collider was founded three years ago with a focus on mobile advertising, and targeting in particular. "The question is how do you do [mobile advertising] effectively so it results in a lift in sales?" Jones asks. "We looked at how to bring that type of audience targeting [that exists in other media] into mobile so mobile is useful and scales." With targeting technology in mobile, a marketer can fine-tune the potential reach. For example, a marketer might want to connect with men who are between 40 and 50, like sports, have kids and earn a certain income. "Then you can target them across the United States. Our goal is to make that type of audience targeting useful and commonplace and help publishers understand the value their audiences bring to them," Jones explains.Despite the $4 billion in ad spend, the money is still largely coming from app downloads, cost-per-installs, and other performance-based ads that drive users to download an app, for instance, he says. "Where things will accelerate is reaching the right audience for brand consumption. People are using their mobile devices to consume media whether TV or other types of content and as that shift continues to happen, the opportunity for brand advertisers to engage with their consumers increases."For more insight into mobile standards as well as the opportunities in location-based mobile advertising, check out this interview. Co ]]> YahooPartnerVideoID Blip post id 6549764 http://blip.tv/file/6533074 Conferences and Other Events beet.tv sxsw bryan jones collider mobile advertising mobile targeting Tue, 12 Mar 2013 20:05:23 +0000 beet.tv, sxsw, bryan jones, collider, mobile advertising, mobile targeting http://a.images.blip.tv/Plesstv-BryanJones1On1GOODAUDIO921.png beet.tv, sxsw, bryan jones, collider, mobile advertising, mobile targeting ]]> Mobile Audience Targeting to Drive Brand Ad Spend in 2013 40.74241242338374 -73.99467945098877 3589E9A4-8B48-11E2-BBD2-AAE5E988568E http://blip.tv/beettv/phil-rzepka-1-on-1-6549712 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549712 6533022 file TV-G 0.0 2013-03-12T19:08:22Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 259 goRrg4_iNAI http://blip.tv/play/goRrg4_iNAI http://blip.tv/comments/?attached_to=post6549712&skin=rss Plesstv-PhilRzepka1On1360.png No license (All rights reserved)
AUSTIN - Delivering video directly to consumers of specific interests is becoming part of the media buying strategy of General Motors, explains Phl Rzepka, VP/Group Director, at Carat for General Motors, in this interview with Beet.TV In addition to the move to "addressable" advertising, GM is bullish on programmatic buying, which Rzepka says is "the future" of the advertising marketplace. We spoke with him on Sunday at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. More videos from the session and interviews with the speakers to come. Beet.TV's coverage of the this event at SXSW is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6549712 http://blip.tv/file/6533022 Business general motors gm Tue, 12 Mar 2013 19:08:22 +0000 general motors, gm http://a.images.blip.tv/Plesstv-PhilRzepka1On1360.png general motors, gm ]]> GM is Focused on "Addressable" Video Delivery; "Programmatic" is the Future 40.74241242338374 -73.99467945098877 D83057F4-8B36-11E2-A8D3-EF8E8AFF7F8E http://blip.tv/beettv/robert-haskitt-extreme-reach-6549622 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549622 6532932 file TV-G 0.0 2013-03-12T17:04:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 297 goRrg4_hWgI http://blip.tv/play/goRrg4_hWgI http://blip.tv/comments/?attached_to=post6549622&skin=rss Plesstv-RobertHaskittExtremeReach569.png No license (All rights reserved)
Earlier this month, video campaign management platform Extreme Reach launched a new cross-media reporting suite that enables advertisers to measure their video campaigns across all screens, from television to mobile and across the web. We had the opportunity to sit down with Extreme Reach CMO, Robert Haskitt, to find out more about how the service is enabling brands to measure live TV and online video campaigns together. Haskitt tells us, "The television audience isn’t just viewing TV programming on TV anymore." They’re viewing on mobile devices, connected TVs, Smart TVs and more. This "represents a great opportunity for advertisers to reach those audiences," says Haskitt. But advertisers are still facing problems when it comes time "to measure their campaigns across all those screens—to find out what’s working, how those screens work together, to create business, to drive consumers to their brands, etc." Extreme Reach’s new cross-media reporting suite solves this problem, by helping marketers understand how their campaigns are working across all of those screens, how they can effectively split media budgets between TV and online video advertising, how they can optimize reach and more. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6549622 http://blip.tv/file/6532932 Business Tue, 12 Mar 2013 17:04:04 +0000 http://a.images.blip.tv/Plesstv-RobertHaskittExtremeReach569.png ]]> Extreme Reach Cross-Media Reporting Suite Lets Advertisers Measure Video Campaigns Across All Screens 40.74241242338374 -73.99467945098877 B160DE5E-8AE7-11E2-88F9-BC4D82297C93 http://blip.tv/beettv/steve-rosenbaum-magnify-net-sxsw-2013-03_12_13-6549351 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549351 6532661 file TV-G 0.0 2013-03-12T07:37:29Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 344 goRrg4_fSwI http://blip.tv/play/goRrg4_fSwI http://blip.tv/comments/?attached_to=post6549351&skin=rss Plesstv-steveRosenbaumMagnifynetSxsw201303_12_13228.png Creative Commons Attribution-NonCommercial 3.0
AUSTIN -- Magnify.net has expanded its curated player solution for publishers with an integration with Time Out New York, the company announced today. On Saturday at SXSW, we spoke with founder and CEO Steve Rosenbaum who explained the integration with Time Out New York, and value of providing a player that streams relevent content from many sources. Rosenbaum also addresses the evolving business of online video platforms and how the industry is headed to companies who successfully address vertical industries. ]]> YahooPartnerVideoID Blip post id 6549351 http://blip.tv/file/6532661 Default Category sxsw Tue, 12 Mar 2013 07:37:29 +0000 sxsw http://a.images.blip.tv/Plesstv-steveRosenbaumMagnifynetSxsw201303_12_13228.png sxsw ]]> Magnify.net Expands Curation Player Business with Time Out New York http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 4271C1C6-8ABE-11E2-9D13-EC3ED66A2FDD http://blip.tv/beettv/dylan-byers-politico-sxsw-03_12_13-6549265 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549265 6532575 file TV-G 0.0 2013-03-12T02:40:53Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 360 goRrg4_edQI http://blip.tv/play/goRrg4_edQI http://blip.tv/comments/?attached_to=post6549265&skin=rss Plesstv-dylanByersPoliticoSxsw03_12_13287.png Public Domain
AUSTIN -- As video is becoming a central editorial and business focus for news organizations including The New York Times, the Washington Post, the Wall Street Journal, it is not finding favor with "old school" reporters at these organizations who cite it as their chief "complaint," says Dylan Byers, media reporter for Politico in this interview with Beet.TV at SXSW. While some journalists, video is the future says Byers. At issue is the feeling of some journalists that newspapers are becoming too much like television. He also speaks about Twitter fame and self-promotion, and the worrying emergence of sponsored content by news organizations. In unrelated news, today Politico announced the growth of its professional subsription business and print expansion. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6549265 http://blip.tv/file/6532575 The Mainstream Media politico Tue, 12 Mar 2013 02:40:53 +0000 politico http://a.images.blip.tv/Plesstv-dylanByersPoliticoSxsw03_12_13287.png politico ]]> Chief Complaint of "Old School" Newspaper Reporters is Video, Politico's Dylan Byers http://creativecommons.org/licenses/publicdomain/ 40.74241242338374 -73.99467945098877 8738AB32-8AA3-11E2-9C31-8F241F403F96 http://blip.tv/beettv/shira-lazar-brands-6549176 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549176 6532486 file TV-G 0.0 2013-03-11T23:29:32Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 149 goRrg4_eHAI http://blip.tv/play/goRrg4_eHAI http://blip.tv/comments/?attached_to=post6549176&skin=rss Plesstv-ShiraLazarBrands839.png No license (All rights reserved)
What’s Trending has made a name for itself as the source for all things trending online. One of the ways that the daily, live, interactive web show is able to stay up and running is with the support of brands. We caught up with host Shira Lazar at SXSW to find out more about What’s Trending’s work with brands. "Brands power what we do," says Lazar. "We wouldn’t be around still as a startup, and as a brand ourselves, if it wasn’t for companies like Samsung powering us." What’s Trending partnered with Samsung on their live coverage of SXSW on the ground in Austin. Lazar explains that when working with brands, it’s important to find the perfect equilibrium to meet the brand’s goals without compromising your own goals. "We talk to [brands] about what they’re working on, their focus and their initiative, and we figure out interesting, creative ways to focus on their goals while also being loyal to our editorial and our community. I think that with the right brand, that understands the importance and value of that, we can create great content together." Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6549176 http://blip.tv/file/6532486 Business Mon, 11 Mar 2013 23:29:32 +0000 http://a.images.blip.tv/Plesstv-ShiraLazarBrands839.png ]]> Shira Lazar: How 'What’s Trending' Web Show is Powered by Brand Advertisers 40.74241242338374 -73.99467945098877 A9FE7666-8AA2-11E2-9EA3-9ECE5661A0CF http://blip.tv/beettv/beth-mccabe-digitas-soda-6549173 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549173 6532483 file TV-G 0.0 2013-03-11T23:23:21Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 320 goRrg4_eGQI http://blip.tv/play/goRrg4_eGQI http://blip.tv/comments/?attached_to=post6549173&skin=rss Plesstv-SXSWSuffersAppFatigueAsSpaceTravelAndCatsLoomLargeDig411.png No license (All rights reserved)
AUSTIN - The conversation at SXSW Interactive has not been focused this year on digital innovation as much as physical topics such as space travel, 3-D printers and yes, cats, according to a comprehensive analysis of social media, Foursquare visualization and registrant information from SXSW, by Digitas, the global digital agency unit of Paris-based Publicis Groupe. Missing this year was a new App or digital innovation, observes Itai Asseo, VP & Creative Architect, in this interview in what he characterizes as "App fatigue." Grump Cat, a real cat at the show, garnered a considerable amount of attention on social media. Explaining the methodology is Beth McCabe VP/Group Director, Social Marketing & Technology. The two executives will present the agency's findings in a presentation at the conference on Tuesday. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6549173 http://blip.tv/file/6532483 Technology Mon, 11 Mar 2013 23:23:21 +0000 http://a.images.blip.tv/Plesstv-SXSWSuffersAppFatigueAsSpaceTravelAndCatsLoomLargeDig411.png ]]> SXSW Suffers "App Fatigue" as Space Travel and Cats Loom Large, Digitas Analysis 40.74241242338374 -73.99467945098877 C8B37696-8A99-11E2-A512-BE1C412D0244 http://blip.tv/beettv/shira-lazar-live-6549136 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6549136 6532446 file TV-G 0.0 2013-03-11T22:19:47Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 186 goRrg4_ddAI http://blip.tv/play/goRrg4_ddAI http://blip.tv/comments/?attached_to=post6549136&skin=rss Plesstv-ShiraLazarLive903.png No license (All rights reserved)
AUSTIN What's Trending is one of very A few producer YouTube partners to have a daily live show, and the move to YT has been extremely valuable in building an online community and franchise, explains EVP and host Shira Lazar in this interview with Beet.TVWe spoke with her yesterday at the Samsung Blogger Lounge at SXSW where Lazar and her Los Angeles-based crew were producing three days of live programming.In the conversation, Shira addresses the value of live as a programming opportunity for video clips on demand. And, she speaks about the upcoming Digital New Fronts.Note: Many thanks to Shira and Damon and the crew for welcoming Beet.TV to their space at SXSW and for their help in facilitating some great interviews. Much appreciated. ]]> YahooPartnerVideoID Blip post id 6549136 http://blip.tv/file/6532446 Movies and Television sxsw shira lazar Mon, 11 Mar 2013 22:19:47 +0000 sxsw, shira lazar http://a.images.blip.tv/Plesstv-ShiraLazarLive903.png sxsw, shira lazar ]]> YouTube Live Powers Upside for Shira Lazar and "What's Trending" 40.74241242338374 -73.99467945098877 381B3E38-8A77-11E2-B983-DA5B5C803BE4 http://blip.tv/beettv/dane-boedigheimer-annoying-orange-6548956 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6548956 6532266 file TV-G 0.0 2013-03-11T18:12:22Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 271 goRrg4_cQAI http://blip.tv/play/goRrg4_cQAI http://blip.tv/comments/?attached_to=post6548956&skin=rss Plesstv-DaneBoedigheimerAnnoyingOrange796.png No license (All rights reserved)
AUSTIN -- One of the keys to success in migrating a Web show to TV is to stay true to its roots, but also to grow from them, according to the creators of Annoying Orange. Beet.TV caught up with Dane Boedigheimer and Kevin Brueck, the founder and producer, at the recent SXSW show in Austin to discuss the transition from the Web to TV. Annoying Orange launched as a YouTube show and after becoming hugely popular, cable network Cartoon Network picked up the show for its lineup, in one of the most notable examples of a Web phenomenon becoming a regular on-air program. Annoying Orange is in its second season on Cartoon Network. The creators worked with The Collective, an entertainment management and production company, in creating the pilot and inking the deal with Cartoon Network, explains Brueck. "Once we started doing the TV show we didn't want to alienate the online audience because the Annoying Orange has a global audience so the Collective helped," he tells us. Also smoothing the transition was the focus on sticking to the show's roots. As a Web show, Annoying Orange had landed celebrity guest voices from James Caan and John Leguizamo, and on cable has snagged Billy Dee Williams, Michael Clarke Duncan and more. ]]> YahooPartnerVideoID Blip post id 6548956 http://blip.tv/file/6532266 Movies and Television beet.tv dane boedigheimer kevin brueck annoying orange sxsw Mon, 11 Mar 2013 18:12:22 +0000 beet.tv, dane boedigheimer, kevin brueck, annoying orange, sxsw http://a.images.blip.tv/Plesstv-DaneBoedigheimerAnnoyingOrange796.png beet.tv, dane boedigheimer, kevin brueck, annoying orange, sxsw ]]> Annoying Orange Manages Successful Jump from Web to TV 40.74241242338374 -73.99467945098877 5C3DF04C-8A6A-11E2-B557-CA46CBA245C6 http://blip.tv/beettv/paul-slavin-everyday-health-dr-gupta-6548894 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6548894 6532204 file TV-G 0.0 2013-03-11T16:40:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 329 goRrg4_cAgI http://blip.tv/play/goRrg4_cAgI http://blip.tv/comments/?attached_to=post6548894&skin=rss Plesstv-PaulSlavinEverydayHealthDrGupta403.png No license (All rights reserved)
In an effort to grow its Web presence, the health and wellness site Everyday Health inked a deal with noted physician Sanjay Gupta. Beet.TV connected with Paul Slavin, Chief Operating Officer for Everyday Health in an interview where he shared details on the site's plans with Gupta, best known for his work as a medical journalist on CBS News and CNN. Gupta's relationship with Everyday Health begins March 15, and his work will center on its MedPage Today companion site for healthcare professionals, but will be populated throughout EverydayHealth.com as well, Slavin says. Gupta will provide video and written reports, and Everyday Health is also launching an app featuring his coverage and insight. EverydayHealth attracts about 38 million monthly visitors."Our vision is to be the finest, largest health and wellness provider of news and information," Slavin says. As part of the site's expansion, Slavin says he is looking into possibly adding more video, especially since video drives engagement and time spent with the site. ]]> YahooPartnerVideoID Blip post id 6548894 http://blip.tv/file/6532204 Conferences and Other Events beet.tv sanjay gupta paul slavin everyday health Mon, 11 Mar 2013 16:40:19 +0000 beet.tv, sanjay gupta, paul slavin, everyday health http://a.images.blip.tv/Plesstv-PaulSlavinEverydayHealthDrGupta403.png beet.tv, sanjay gupta, paul slavin, everyday health ]]> Sanjay Gupta Joins Everyday Health, Will Produce Video Reports for Health Site 40.74241242338374 -73.99467945098877 740AFF44-8817-11E2-B5B5-AD3041214FD6 http://blip.tv/beettv/matthew-diamond-alloy-media-6547224 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6547224 6530534 file TV-G 0.0 2013-03-08T17:41:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 333 goRrg4_OfAI http://blip.tv/play/goRrg4_OfAI http://blip.tv/comments/?attached_to=post6547224&skin=rss Plesstv-MatthewDiamondAlloyMedia568.png No license (All rights reserved)
Alloy Digital, the New York-based content creation and syndication company for digital video, has raised $30 million from ABS Partners, the company announced yesterday. Following the announcement, we sat down with CEO Matt Diamond who speaks about a number of topics including the proceeds of the funding which will accelerate acquisitions of content, the value of building brands both on and "off" YouTube -- along with various monetization schemes and the plans for Alloy at next month's Digital New Fronts. He pointed to the emerging opportunity for paid Apps for Ally programming notable the one just launch for the hit YouTube show Smosh. ]]> YahooPartnerVideoID Blip post id 6547224 http://blip.tv/file/6530534 Business alloy digital Fri, 08 Mar 2013 17:41:48 +0000 alloy, digital http://a.images.blip.tv/Plesstv-MatthewDiamondAlloyMedia568.png alloy, digital ]]> Alloy Digital Raises $30 Million for Acquisitions 40.74241242338374 -73.99467945098877 98D8EBAE-85DA-11E2-883B-8F2231C16FAC http://blip.tv/beettv/bravo-strikes-digital-deal-with-old-navy-part-of-network-s-digital-strategy-6545297 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6545297 6528607 file TV-G 0.0 2013-03-05T21:21:08Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 621 goRrg4+_dQI http://blip.tv/play/goRrg4+_dQI http://blip.tv/comments/?attached_to=post6545297&skin=rss Plesstv-LisaHsiaBeetRetreatPanel136.png No license (All rights reserved)
Bravo inked a deal with Old Navy for an integrated synch-to-TV experience for the network's Play Live technology. The so-called "participation TV experience" will let fans play along with Old Navy-sponsroed live content during the second season of "It's a Brad Brad World" slated to premiere March 6. The integration is one of Bravo's latest efforts in the digital arena. At the recent Beet.TV executive retreat, we heard from Lisa Hsia, EVP, Digital Media at Bravo, about the network's approach to digital investment. "I am a big believer that sometimes you just have to do it," Hsia tells Ashley Swartz, CEO and Founder of Furious Minds, who led the on-stage discussion. "You can be parlayzed by who's doing it, but you have to get out and do it and pivot as you go along. I would like to build a more flexible foundation and in the short-term follow the revneue, and long-term build the infrastructure for this to grow." Besides, she adds that investment in digital programming and features isn't that costly. "You take calculated risks and if you find the right advertiser you make your money back," she says. She adds that more than half of Bravo's digital dollars come from integrated buys, but that the network has nabbed standalone digital brand dollars too.Joining in the conversation is Rob Norman, Chief Digital Officer at GroupM Global, who discusses the upfront market. ]]> YahooPartnerVideoID Blip post id 6545297 http://blip.tv/file/6528607 Conferences and Other Events beet retreat lisa hsia bravo rob norman digital investment Tue, 05 Mar 2013 21:21:08 +0000 beet retreat, lisa hsia, bravo, rob norman, digital investment http://a.images.blip.tv/Plesstv-LisaHsiaBeetRetreatPanel136.png beet retreat, lisa hsia, bravo, rob norman, digital investment ]]> Bravo Strikes Digital Deal With Old Navy; Part of Network's Digital Strategy 40.74241242338374 -73.99467945098877 3FDDD7F0-85BA-11E2-BC48-CBF3E58ADED0 http://blip.tv/beettv/beet-retreat-2013-slideshow-no-rob-03_05_13-6545067 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6545067 6528377 file TV-G 0.0 2013-03-05T17:29:35Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 100 goRrg4++DwI http://blip.tv/play/goRrg4++DwI http://blip.tv/comments/?attached_to=post6545067&skin=rss Plesstv-beetRetreat2013SlideshowNOROB03_05_13846.png Creative Commons Attribution-NonCommercial 3.0
From framing the future of video journalism, to charting the unfolding world of programmatic buying; from undertanding the power of interactive advertising, to the emerging world of branded content, the Beet.TV executive retreat in Vieques last month created an industry-setting dialogue which has traveled far beyond a conference room at the W hotel on the remote Caribbean island. Via an underwater fiber that carried our live stream produced by Dailymotion to a global audience -- and via the publication and syndication of some seventy-five clips across our syndication platform, I believe we have helped our industry set its agenda. For all this amazing content and conversation, a big thank you to the extraodinary group of exectuives, editors and analysts who made this conversation happen -- and in particular our moderators: Rob Norman of GroupM, Lisa Hsia of Bravo, Joy Marcus of Draper Fisher, Joanna O'Connell of Forrester, Jason Pontin of MIT Technology Review and, in particular, Beet.TV special contributor Ashley Swartz. We have produced this little video montage of still photos from the sessions, the setting and the networking. It is published on this page. Giant thanks to Roland Hamilton and the crew at Dailymotion for being the presenting sponsor along with our featured sponsors RAMP and Videology. You can find some of the video clips from the retreat linked to the participants listed below. You can find all of our coverage on this page: Christina Baumier, VP Global Client Development GroupM/Xaxis Jonathan Bokor, SVP, Director of Advanced Media, MediaVest Joanna Breen, Digital Video Consultant Dan Colarusso, Head of Global Programming, Thomson Reuters Zohar Dayan, CEO, Wibbitz Jason Forbes, EVP & MD, Zeebox USA Charles Gabriel, VP, Video Sales, AOL Tal Chalozin, CTO, Innovid Kevin Gentzel, Chief Revenue Officer, NDN Roland Hamilton, Managing Director, U.S., Dailymotion Lisa Hsia, EVP, Digital Media, Bravo/NBCUniversal Joy Marcus, Partner, Draper Fisher Jurvetson Tom McMahon, President, Videology Rob Norman, Global Chief Digital Officer, GroupM Worldwide Joanna O'Connell, Principal Analyst, Forrester Research David Payne, Chief Digital Officer, Gannett Company, Inc. Jason Pontin, Editor in Chief and Publisher, MIT's Technology Review Vijay Ravindran, Chief Digital Officer, The Washington Post Company Mitchell Reichgut, CEO, Jun Group Tal Simantov, GM, AOl On Stephanie Sarofian, SVP and Managing Director, Digitas Adam Singolda, CEO, Taboola Michael Shehan, CEO, SpotXchange MIchael Smolens, Chairman and Founder, dotSub Ashley Swartz, Founder and CEO, Furious Minds Joe Tartaglia, SVP, Dailymotion Tom Wilde, CEO, RAMP Alan Wolk, Global Lead Analyst, Kit Digital Ron Yekutiel, CEO, Kaltura Stay tuned for the next Beet Retreat(s) which will likley happen this summer on or near waterways around New York and possibly London. Working on that right now! Oh, and by the way - we still have a few more clips to publish from Vieques. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6545067 http://blip.tv/file/6528377 Default Category Tue, 05 Mar 2013 17:29:35 +0000 http://a.images.blip.tv/Plesstv-beetRetreat2013SlideshowNOROB03_05_13846.png ]]> Believe It: We Charted the Future of Digital Video, from the Caribbean http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 02BA8928-8294-11E2-BF86-B3243F7BB09C http://blip.tv/beettv/mit-s-jason-pontin-editors-hate-to-hear-this-but-readers-have-high-regard-for-native-advertising-6542703 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6542703 6526013 file TV-G 0.0 2013-03-01T17:18:18Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 898 goRrg4+rUwI http://blip.tv/play/goRrg4+rUwI http://blip.tv/comments/?attached_to=post6542703&skin=rss Plesstv-JasonPontinBeetRetreatKeynote276.png No license (All rights reserved)
In a study of MIT Technology Review's online and print consumers, readers found that "native" or sponsored content was ranked number two among the most memorable read, reveals Jason Pontin, Editor-in-Chief and Publisher in this keynote address at the Beet.TV executive retreat held last month in Vieques, Puerto Rico. Pontin's comments about native advertising begins at about 5:30 in this 15 minute segment. In addition to discussing the big trend around native advertising, he addresses paywalls vs. "memberships," the decline of display advertising and the untapped upside of mobile advertising. ]]> YahooPartnerVideoID Blip post id 6542703 http://blip.tv/file/6526013 Conferences and Other Events Fri, 01 Mar 2013 17:18:18 +0000 http://a.images.blip.tv/Plesstv-JasonPontinBeetRetreatKeynote276.png ]]> MIT'S Jason Pontin: "Editors Hate to Hear This," But Readers Have High Regard for Native Advertising 40.74241242338374 -73.99467945098877 837E7242-8283-11E2-BCE5-E862C6F74036 http://blip.tv/beettv/magid-abraham-iab-conference-comscore-6542605 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6542605 6525915 file TV-G 0.0 2013-03-01T15:20:13Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 186 goRrg4+qcQI http://blip.tv/play/goRrg4+qcQI http://blip.tv/comments/?attached_to=post6542605&skin=rss Plesstv-MagidAbrahamIABConferenceComScore589.png No license (All rights reserved)
PHOENIX - While impact of video impressions are much different than television viewing, the digital video industry is using similar criteria around demographic guarantees, which is not serving the emerging media well, says Magid Abraham, CEO and co-founder of comScore, in this interview with Beet.TV We spoke with him earlier this week at the IAB Annual Leadership Meeting. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6542605 http://blip.tv/file/6525915 Business comscore Fri, 01 Mar 2013 15:20:13 +0000 comscore http://a.images.blip.tv/Plesstv-MagidAbrahamIABConferenceComScore589.png comscore ]]> comScore CEO Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees 40.74241242338374 -73.99467945098877 0FE1C588-8129-11E2-8C85-F9517B17407C http://blip.tv/beettv/mark-trefargne-iab-conference-liverail-6541449 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6541449 6524759 file TV-G 0.0 2013-02-27T22:00:13Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 191 goRrg4+hbQI http://blip.tv/play/goRrg4+hbQI http://blip.tv/comments/?attached_to=post6541449&skin=rss Plesstv-MarkTrefargneIABConferenceLiveRail316.png No license (All rights reserved)
PHOENIX -- On the heels of its nearly 300% revenue growth in 2012, real-time online video platform LiveRail is opening an office in the United Kingdom and rolling out across Europe in the coming months, say Mark Trefargne, CEO at LiveRail, in an interview with Beet.TV at the annual IAB Leadership Meeting. In addition, LiveRail is updating its Xbox, iPhone and iPad integrations so those devices are real-time bidding capable as well. "That way publishers can get a seamless experience," he tells us. LiveRail is also building out its measurement tools, in tandem with Nielsen and Facebook, so that publisher partners can deliver ads exclusively to certain segments of their inventory. "Publishers are seeing advertisers look for a guaranteed audience..our tools give insights into which portions of their inventory will deliver that desired audience and that helps reduce waste and improve efficiency."For more insight into new developments in real-time bidding and programmatic buying, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6541449 http://blip.tv/file/6524759 Business beet.tv mark trefargne liverail liverail revenue growth european expansion Wed, 27 Feb 2013 22:00:13 +0000 beet.tv, mark trefargne, liverail, liverail revenue growth, european expansion http://a.images.blip.tv/Plesstv-MarkTrefargneIABConferenceLiveRail316.png beet.tv, mark trefargne, liverail, liverail revenue growth, european expansion ]]> LiveRail Expands Into Europe, Boosted by Nearly 300% Revenue Growth 40.74241242338374 -73.99467945098877 7BBE7452-8121-11E2-8F05-9B3BA8692E3F http://blip.tv/beettv/addressablity-maximizes-video-inventory-collider-media-s-john-rogers-6541397 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6541397 6524707 file TV-G 0.0 2013-02-27T21:05:58Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 215 goRrg4+hOQI http://blip.tv/play/goRrg4+hOQI http://blip.tv/comments/?attached_to=post6541397&skin=rss Plesstv-JohnRogersIABConferenceCollider271.png No license (All rights reserved)
PHOENIX -- Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP and Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us. "We create a space between remnant and your top branded sales through adressability," he says. "We are having lots of conversations around addressability and using data to carve out the niche of your inventory to improve profitability."That's because publishers want to increase CPMs and grow their fill rates. Technology firms need to understand the challenges publishers face today. "It's important to understand the constraints they have on them around advanced targeting and addressability of their inventory."For more insight into targeting, check out this video interview.Disclosure: Beet.TV’s coverage of the IAB Leadership Meeting is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6541397 http://blip.tv/file/6524707 Business beet.tv collider addressability john rogers inventory Wed, 27 Feb 2013 21:05:58 +0000 beet.tv, collider, addressability, john rogers, inventory http://a.images.blip.tv/Plesstv-JohnRogersIABConferenceCollider271.png beet.tv, collider, addressability, john rogers, inventory ]]> Addressablity Maximizes Video Inventory, Collider Media's John Rogers 40.74241242338374 -73.99467945098877 FE2F6372-811E-11E2-B506-C377512CC429 http://blip.tv/beettv/brett-wilson-iab-conference-tubemogul-6541373 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6541373 6524683 file TV-G 0.0 2013-02-27T20:48:08Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 186 goRrg4+hIQI http://blip.tv/play/goRrg4+hIQI http://blip.tv/comments/?attached_to=post6541373&skin=rss Plesstv-BrettWilsonIABConference641.png No license (All rights reserved)
PHOENIX - Demand for digital video among marketers is strong and top publishers are commanding CPMs as high as $40 to $50, says Brett Wilson, Co-Founder and CEO of TubeMogul, a real-time media buying platform, during an interview with Beet.TV at the recent IAB Annual Leadership Meeting. Sites in the mid-tail with decent content may be earning $8 to $15 CPMs, while lower-end sites are likely only garnering $2 to $7 CPMs, he says. "Generally, there is a scarcity of digital video. The CPMs for digital video at [top publishers] is quite high so publishers are racing to produce more content," Wilson says.He adds that buying models are migrating to the programmatic variety. "We are seeing a big shift from buying media via paperwork to buying through software or programmatically, and there are a set of avant-garde agencies that are embracing that technology." That's because programmatic buying enables audience buying, but it also lets marketers launch scaleable campaigns across devices quickly. Agencies can customize the campaigns by the data they include in the buy, Wilson adds. ]]> YahooPartnerVideoID Blip post id 6541373 http://blip.tv/file/6524683 Conferences and Other Events beet.tv iab meeting brett wilson tube mogul cpms programmatic buying Wed, 27 Feb 2013 20:48:08 +0000 beet.tv, iab meeting, brett wilson, tube mogul, cpms, programmatic buying http://a.images.blip.tv/Plesstv-BrettWilsonIABConference641.png beet.tv, iab meeting, brett wilson, tube mogul, cpms, programmatic buying ]]> Publishers Racing to Produce More Video; Top Sites Generate $40 to $50 CPMs 40.74241242338374 -73.99467945098877 91832124-8113-11E2-B319-E06FA4E1987C http://blip.tv/beettv/videology-aims-for-mobile-addressability-6541299 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6541299 6524609 file TV-G 0.0 2013-02-27T19:26:22Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 343 goRrg4+gVwI http://blip.tv/play/goRrg4+gVwI http://blip.tv/comments/?attached_to=post6541299&skin=rss Plesstv-BrentGaskampIABConferenceVideology313.png No license (All rights reserved)
PHOENIX -- Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques that it uses to identify a range of customer attributes. "We work with publishers or customers that have a first party relationship with a customer that have the appropriate terms of service that allow us to facilitate our technology as a service provider to help them make more money," he explains. "We can connect the dots betweenn the consumers and all of the third party data about that consumer." Gaskamp elaborates on how the addressable piece of the platform works. "We are trying to help the publisher identify attributes about the consumer, provide those to advertisers or agencies in a privacy-compliant manner, and allow them to utilize their DSPs and systems to optimize delivery," he says. For more insight into addressable targeting in mobile venues, check out this video interview.Disclosure: Beet.TV’s coverage of the IAB Leadership Meeting is sponsored by Videology. ]]> YahooPartnerVideoID Blip post id 6541299 http://blip.tv/file/6524609 Business brent gaskamp videology iab leadership meeting beet.tv Wed, 27 Feb 2013 19:26:22 +0000 brent gaskamp, videology, iab leadership meeting, beet.tv http://a.images.blip.tv/Plesstv-BrentGaskampIABConferenceVideology313.png brent gaskamp, videology, iab leadership meeting, beet.tv ]]> Videology Aims for Mobile Addressability 40.74241242338374 -73.99467945098877 7647C50E-8113-11E2-B364-84C140FD7552 http://blip.tv/beettv/peter-hagerty-iab-conference-collider-6541298 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6541298 6524608 file TV-G 0.0 2013-02-27T19:25:36Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 388 goRrg4+gVgI http://blip.tv/play/goRrg4+gVgI http://blip.tv/comments/?attached_to=post6541298&skin=rss Plesstv-PeterHagertyIABConferenceCollider127.png No license (All rights reserved)
PHOENIX -- Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior VP of Strategic Partnerships at Collider Media, a mobile data management platform owned by online video technology company Videology, during an interview with Beet.TV at IAB Leadership Meeting. He explains that Collider's strategy is to use its technology to precisely reach consumers in market for different products. As an example, confirmed targeting could help a car maker reach an individual whose car lease is expiring at a specific time with a pitch for a different car. "Our goal is to make the impressions they see on a daily basis more valuable and to connect those impressions with brand advertisers who want to reach those users when they are about to make a decision." Hilton, for instance, might want to target a Westin user to try to draw them to Hilton Hotels based on confirmed data to target those users, Hagerty explains. "We are layering data on top of the publishers' inventory that tells a demand source a little bit more about that end user."Most mobile marketing now is direct response focused, by contrast. "We are enabling brands to deliver messages to users and enable them to interact with or respond to that message and track the effectiveness of it," he says. For more insight on mobile targeting, check out this video interview.Disclosure: Beet.TV’s coverage of the IAB Leadership Meeting is sponsored by Videology ]]> YahooPartnerVideoID Blip post id 6541298 http://blip.tv/file/6524608 Business beet.tv iab meeting pete hagerty collider mobile targeting Wed, 27 Feb 2013 19:25:36 +0000 beet.tv, iab meeting, pete hagerty, collider, mobile targeting http://a.images.blip.tv/Plesstv-PeterHagertyIABConferenceCollider127.png beet.tv, iab meeting, pete hagerty, collider, mobile targeting ]]> Videology's Collider Unit Touts "Confirmed vs. Inferred" Mobile Advertising Targeting 40.74241242338374 -73.99467945098877 1BB860B6-8100-11E2-A180-A62BAB6186E5 http://blip.tv/beettv/amit-seth-iab-conference-nielsen-6541173 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6541173 6524483 file TV-G 0.0 2013-02-27T17:07:03Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 380 goRrg4+fWQI http://blip.tv/play/goRrg4+fWQI http://blip.tv/comments/?attached_to=post6541173&skin=rss Plesstv-AmitSethIABConferenceNielsen763.png No license (All rights reserved)
Nielsen is at the cusp of integrating viewing and and consumer behavior to finally give marketers a true value of the media, says EVP Amit Seth, EVP of The Nielsen Company, in this inteview with Beet.TV We spoke yesterday at the IAB Annual Leadership Meeting. He also explains the implications of the Nielsen's Online Campaign Ratings (OCR) program. ]]> YahooPartnerVideoID Blip post id 6541173 http://blip.tv/file/6524483 Business nielsen Wed, 27 Feb 2013 17:07:03 +0000 nielsen http://a.images.blip.tv/Plesstv-AmitSethIABConferenceNielsen763.png nielsen ]]> Amit Seth: Nielsen is "On the Cusp" of Understanding the Link Between Viewing and Purchase Intent 40.74241242338374 -73.99467945098877 C8451D20-8064-11E2-9A28-91945308168F http://blip.tv/beettv/mike-shehan-beet-retrat-panel-6540663 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540663 6523973 file TV-G 0.0 2013-02-26T22:35:11Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 397 goRrg4+bWwI http://blip.tv/play/goRrg4+bWwI http://blip.tv/comments/?attached_to=post6540663&skin=rss Plesstv-MikeShehanBeetRetratPanel927.png No license (All rights reserved)
Private marketplaces for buying and selling ads are growing in popularity because they afford control, says Mike Shehan, CEO of digital video ad marketplace SpotXchange, in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research. "In a private marketplace we are connecting buyers and sellers in an invite-only marketplace where publishers maintain the control they have and who accessess the inventory," he says, adding that a private marketplace may be used for exchanging unsold inventory or as a futures market. The benefit of such scenarios is they allow agencies to monitor their valuable trading relationships, adds Tom McMahon of Videology. For more insight into private exchanges and programmatic buying, check out this video.This segment was taped last month at the Beet.TV executive retreat in Vieques, Puerto Rico. ]]> YahooPartnerVideoID Blip post id 6540663 http://blip.tv/file/6523973 Conferences and Other Events beet.tv spotxchange private marketplace joanna oconnell Tue, 26 Feb 2013 22:35:11 +0000 beet.tv, spotxchange, private marketplace, joanna oconnell http://a.images.blip.tv/Plesstv-MikeShehanBeetRetratPanel927.png beet.tv, spotxchange, private marketplace, joanna oconnell ]]> Private Marketplaces Tap Into Buyer-Seller Need for Control 40.74241242338374 -73.99467945098877 A61B5388-805D-11E2-A6AA-824403E4A9D2 http://blip.tv/beettv/buzzfeed-monetization-scheme-sharing-its-platform-for-text-and-video-with-brands-6540632 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540632 6523942 file TV-G 0.0 2013-02-26T21:44:08Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 205 goRrg4+bPAI http://blip.tv/play/goRrg4+bPAI http://blip.tv/comments/?attached_to=post6540632&skin=rss Plesstv-JonahPerettiIABConferenceBuzzFeed955.png No license (All rights reserved)
PHOENIX -- Banner-free, the fast-growing BuzzFeed is building revenue by sharing its publishing platform with marketers who promote their messages via sponsored content. While the publisher and marketers share the same pubishing platform, the editorial and advertising are clearly separated. On its new video efforts, it is also driving traffic around sponsored videos on its YouTube channel where it is using TrueView explains Jonah Perretti, co-founder in this interview with Beet.TV We spoke with him this week at the IAB Annual Leadership Meeting. Peretti says that traffic is growing with site becoming more of destination than via article pages. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6540632 http://blip.tv/file/6523942 Web Development and Sites buzzfeed advertising social advertising banner advertising iab Tue, 26 Feb 2013 21:44:08 +0000 buzzfeed, advertising, social advertising, banner advertising, iab http://a.images.blip.tv/Plesstv-JonahPerettiIABConferenceBuzzFeed955.png buzzfeed, advertising, social advertising, banner advertising, iab ]]> BuzzFeed Monetization Scheme, Sharing its Platform for Text and Video with Brands 40.74241242338374 -73.99467945098877 2CCED212-8057-11E2-85A8-AAC74B909C98 http://blip.tv/beettv/tom-mcmahon-beet-retreat-panel-6540572 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540572 6523882 file TV-G 0.0 2013-02-26T20:57:47Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 348 goRrg4+bAAI http://blip.tv/play/goRrg4+bAAI http://blip.tv/comments/?attached_to=post6540572&skin=rss Plesstv-TomMcMahonBeetRetreatPanel353.png No license (All rights reserved)
Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there's some confusion as to the differences. At the Beet.TV executive retreat, Joanna O'Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange. Programmatic buying is the umbrella term for buying and selling media in a data-enabled way, exchanges are the mechanism by which bidders access the supply, and real-time bidding is the "buying modality" of buying at an impressions level, says Tom McMahon, President of Videology."When you break down real-time bidding, the 'b' in RTB is bidding and the the idea of paying on an impression-by-impression basis a different amount based on who the viewer is versus the real-time decision that happens with programmatic," says Christina Beaumier, VP of Global Client Development at Xaxis.For more insight from Xaxis, SpotXchange and Videology on inventory, pricing and how real-time bidding is impacting the market, check out this video. ]]> YahooPartnerVideoID Blip post id 6540572 http://blip.tv/file/6523882 Conferences and Other Events beet retreat xaxis spotxchange videology Tue, 26 Feb 2013 20:57:47 +0000 beet retreat, xaxis, spotxchange, videology http://a.images.blip.tv/Plesstv-TomMcMahonBeetRetreatPanel353.png beet retreat, xaxis, spotxchange, videology ]]> Beet Retreat: Sorting out Programmatic Versus Real-Time Bidding w/ Forrester, SpotXChange, Videology and Xaxis 40.74241242338374 -73.99467945098877 5BDD7932-8048-11E2-9F91-8B89873FE6BC http://blip.tv/beettv/cary-tilds-iab-conference-groupm-6540474 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540474 6523784 file TV-G 0.0 2013-02-26T19:11:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 226 goRrg4+aHgI http://blip.tv/play/goRrg4+aHgI http://blip.tv/comments/?attached_to=post6540474&skin=rss Plesstv-CaryTildsIABConferenceGroupM471.png No license (All rights reserved)
PHOENIX -- Once mobile video standards are developed and adopted, the next step will be retooling the mobile ecosystem to implement those standards, says Cary Tilds, Group Innovation Officer at GroupM, in an interview with Beet.TV at the annual IAB Leadership Meeting. We caught up with her to discuss challenges and opportunities in mobile measurement, as well as second-screen apps. "[In mobile video] there is the technology infrastructure being used and deployed by brands and agencies on a day-to-day basis, and we still have alot of work to do to identify those technologies that will help us in the mobile ecosystem to make sure we can properly measure mobile video views," she says.Understanding standards and infrastructure will help drive more ad dollars in mobile. "The consumers are there and there is inventory to be had," she says. Tilds points out too that she's keen on advertising opportunities in connected devices, and expects those may lie in tablets used in tandem with TVs or on the connected sets themselves. On the second-screen front, some of the players to watch include Zeebox and Shazam, she says."When we get an app-like ecosystem developing for the second screen, that's when the marketplace will explode," she says. ]]> YahooPartnerVideoID Blip post id 6540474 http://blip.tv/file/6523784 Conferences and Other Events beet.tv cary tilds group m mobile video standards iab leadership meeting Tue, 26 Feb 2013 19:11:44 +0000 beet.tv, cary tilds, group m, mobile video standards, iab leadership meeting http://a.images.blip.tv/Plesstv-CaryTildsIABConferenceGroupM471.png beet.tv, cary tilds, group m, mobile video standards, iab leadership meeting ]]> GroupM's Cary Tilds on the Imperative of Standards Around Mobile Video 40.74241242338374 -73.99467945098877 2646A0A6-8047-11E2-9D75-FE6210C6E5AE http://blip.tv/beettv/video-ascends-the-media-biz-as-tremor-s-randy-kilgore-is-named-chairman-of-the-iab-6540461 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540461 6523771 file TV-G 0.0 2013-02-26T19:03:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 240 goRrg4+aEQI http://blip.tv/play/goRrg4+aEQI http://blip.tv/comments/?attached_to=post6540461&skin=rss Plesstv-RandyKilgoreIABConferenceTremor603.png No license (All rights reserved)
PHOENIX - Looks to us like the power and influence of video is ascending in the world of digital media. This was evident this week at the IAB Annual Leadership Meeting where video producers and related ad services companies had a high profile on stage and off - and one of our own, Randy Kilgore, Chief Revenue Officer of Tremor Video, was named Chairman of the IAB. We spoke with Randy about the challenges and opportunities around digital video and the work ahead for the IAB around standards. ]]> YahooPartnerVideoID Blip post id 6540461 http://blip.tv/file/6523771 Business Tue, 26 Feb 2013 19:03:04 +0000 http://a.images.blip.tv/Plesstv-RandyKilgoreIABConferenceTremor603.png ]]> Video Ascends the Media Biz as Tremor's Randy Kilgore is Named Chairman of the IAB 40.74241242338374 -73.99467945098877 D5010286-8046-11E2-AC1F-BA1D002DEEE4 http://blip.tv/beettv/pubmatic-expands-video-rich-media-solutions-as-it-manages-big-data-for-media-firms-6540457 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540457 6523767 file TV-G 0.0 2013-02-26T19:00:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 179 goRrg4+aDQI http://blip.tv/play/goRrg4+aDQI http://blip.tv/comments/?attached_to=post6540457&skin=rss Plesstv-RajeevGoelIABConferenePubMatic818.png No license (All rights reserved)
PHOENIX -- Software firm PubMatic recently introduced new rich media solutions on mobile phones and will add digital video ones to its repertoire later this year, as it seeks to help manage big data for media companies, says Rajeev Goel, co-founder and CEO of software firm PubMatic, during an interview with Beet.TV at the IAB Leadership Meeting. PubMatic customers include publishers such as Hearst and Rodale, as well as agency trading desks and demand-side platforms. "We help media companies generate more money through tailored ad experiences," he says. "We are helping publishers manage the explosion of data."To do that, PubMatic seeks to identify users and manage the connections across multiple consumption channels, since consumers may arrive at a site via a mobile phone, a tablet or a desktop. For more insight into how PubMatic manages that data and the ad buys, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6540457 http://blip.tv/file/6523767 Technology pubmatic rajeev goel beet.tv iab leadership meeting Tue, 26 Feb 2013 19:00:48 +0000 pubmatic, rajeev goel, beet.tv, iab leadership meeting http://a.images.blip.tv/Plesstv-RajeevGoelIABConferenePubMatic818.png pubmatic, rajeev goel, beet.tv, iab leadership meeting ]]> PubMatic Expands Video, Rich Media Solutions as it Manages Big Data for Media Firms 40.74241242338374 -73.99467945098877 F4B79748-8032-11E2-99F6-BF8F14A7EA0D http://blip.tv/beettv/noah-levine-iab-conference-adobe-6540310 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540310 6523620 file TV-G 0.0 2013-02-26T16:38:31Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 302 goRrg4+YegI http://blip.tv/play/goRrg4+YegI http://blip.tv/comments/?attached_to=post6540310&skin=rss Plesstv-NoahLevineIABConferenceAdobe892.png No license (All rights reserved)
PHOENIX -- Several programmers are already delivering live TV content for Internet simulcast and many more will this year, predicts Noah Levine, Senior Manager of Product Evangelism at Adobe Video Solutions, in an interview with Beet.TV at the annual IAB Leadership Meeting. "The industry is moving beyond video-on-demand to simulcast streaming," he explains. "We are seeing interest in simulcast and ESPN is one of the trailblazers. Fox News is doing interesting things as well as Major League Baseball." That includes bringing live content to Internet-connected devices. "By the end of the year, we are going to see more simulcast content through Internet-connected devices than ever before."The challenge, though, will be in achieving scale and ubiquity. Bringing programming to digital devices involves new workflows, and media companies are looking for ways to avoid duplicative processes, he says. Adobe is aiming to help with its Adobe Pass tool that integrates with multichannel video providers to help them deliver TV Everywhere services."There are over 100 cable companies and some are quite large, but in order to scale across the nation, a media company needs to form an integration with each cable company." ]]> YahooPartnerVideoID Blip post id 6540310 http://blip.tv/file/6523620 Conferences and Other Events beet.tv noah levine adobe adobe pass simulcast tv espn tv everywhere Tue, 26 Feb 2013 16:38:31 +0000 beet.tv, noah levine, adobe, adobe pass, simulcast tv, espn, tv everywhere http://a.images.blip.tv/Plesstv-NoahLevineIABConferenceAdobe892.png beet.tv, noah levine, adobe, adobe pass, simulcast tv, espn, tv everywhere ]]> Video Simulcasts Rising Fast, Boosted by "TV Everywhere," Adobe's Noah Levine 40.74241242338374 -73.99467945098877 B98006B2-8030-11E2-AC26-F9A779D8F047 http://blip.tv/beettv/david-payne-beet-retreat-panel-6540299 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540299 6523609 file TV-G 0.0 2013-02-26T16:22:33Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 527 goRrg4+YbwI http://blip.tv/play/goRrg4+YbwI http://blip.tv/comments/?attached_to=post6540299&skin=rss Plesstv-DavidPayneBeetRetreatPanel831.png No license (All rights reserved)
The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, in this on-stage dialogue with Ashley Swartz, CEO and Founder of Furious Minds at the recent Beet.TV executive retreat. "We need some kind of indication on an ad that when you click that you'll stay within the format rather than clicking away," he says. "I'd love to see a universal icon that says 'if you click, thou shall stay,'" he says. Technology firms have an opportunity to breakout by developing formats that can signal to users that ads will keep a visitor on the page, Payne adds.The more integrated the ad feels to the site, the more successful a publisher will be in drawing visitors to engage with the ads, he says. For now, though, most of the digital ecosystem consists of high-volume display ads that are measured on a click-through basis, but in time he wants to see ads that are more engaging and interactive. Joining in the conversation is Jun Group CEO Mitchell Reichgut and Tal Chalozin, co-founder and CTO of Innovid. ]]> YahooPartnerVideoID Blip post id 6540299 http://blip.tv/file/6523609 Default Category beet retreat david payne ashley swartz ads clicks ads that keep user on site Tue, 26 Feb 2013 16:22:33 +0000 beet retreat, david payne, ashley swartz, ads, clicks, ads that keep user on site http://a.images.blip.tv/Plesstv-DavidPayneBeetRetreatPanel831.png beet retreat, david payne, ashley swartz, ads, clicks, ads that keep user on site ]]> The Digital Dream: Ad Formats That Keep Users on Page 40.74241242338374 -73.99467945098877 EE320700-802D-11E2-AD59-99F955150D18 http://blip.tv/beettv/programmatic-buying-is-big-at-aol-its-dsp-deployed-at-most-agency-holding-companies-6540279 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540279 6523589 file TV-G 0.0 2013-02-26T16:02:33Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 253 goRrg4+YWwI http://blip.tv/play/goRrg4+YWwI http://blip.tv/comments/?attached_to=post6540279&skin=rss Plesstv-nedBrodyAolNetworksIABConference02_26_13366.png Creative Commons Attribution-NonCommercial 3.0
PHOENIX - AOL has embraced the "programmatic" selling of inventory via an exchanged scenario and has deployed its own DSP (demand side platform) technology to four of the five top agency holding companies, says Ned Brody, CEO of AOL Networks, in this inteview with Beet.TV We spoke with him on Monday at the IAB Annual Leadership Meeting. ]]> YahooPartnerVideoID Blip post id 6540279 http://blip.tv/file/6523589 Default Category Tue, 26 Feb 2013 16:02:33 +0000 http://a.images.blip.tv/Plesstv-nedBrodyAolNetworksIABConference02_26_13366.png ]]> Programmatic Buying is Big at AOL: Its DSP Deployed at Most Agency Holding Companies http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 980CF522-8020-11E2-96FA-F22ACD34FAB1 http://blip.tv/beettv/tim-armstrong-aol-iab-conference-02_26_13-6540223 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540223 6523533 file TV-G 0.0 2013-02-26T14:27:05Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 247 goRrg4+YIwI http://blip.tv/play/goRrg4+YIwI http://blip.tv/comments/?attached_to=post6540223&skin=rss Plesstv-timArmstrongAOLIABConference02_26_13191.png Creative Commons Attribution-NonCommercial 3.0
PHOENIX -- Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news. AOL CEO Tim Armstrong says this real-time advertising will soon emerge and AOL will be at the "forefront," in this video interview with Beet.TV He says that the company's work on Project Devil and HuffPost Live have set in place technology to make this live scenario work. We spoke with him at the IAB Annual Leadership Meeting where he was a speaker. Digitas has been a leader in "live" advertising. In November, we spoke with Digitas North America CEO Colin Kinsella about the live platform used by Tide and other clients. You can find that video here. ]]> YahooPartnerVideoID Blip post id 6540223 http://blip.tv/file/6523533 Default Category aol tim armstong Tue, 26 Feb 2013 14:27:05 +0000 aol, tim armstong http://a.images.blip.tv/Plesstv-timArmstrongAOLIABConference02_26_13191.png aol, tim armstong ]]> AOL CEO Tim Armstrong: "We will be at the forefront of live advertising" http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 39D4627A-801F-11E2-80A3-EFF82CCBFAF5 http://blip.tv/beettv/rich-astley-videology-iab-conference-02_26_13-6540218 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6540218 6523528 file TV-G 0.0 2013-02-26T14:17:17Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 331 goRrg4+YHgI http://blip.tv/play/goRrg4+YHgI http://blip.tv/comments/?attached_to=post6540218&skin=rss Plesstv-richAstleyVideologyIABConference02_26_13361.png Creative Commons Attribution-NonCommercial 3.0
He says this new functionality at Videology has come via the acquisition and integration of technology of Collider Media. Astley's comments about addressable mobile comes at 4:00 minutes into the clip. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6540218 http://blip.tv/file/6523528 Default Category videology online video advertising mobile video addressable advertising Tue, 26 Feb 2013 14:17:17 +0000 videology, online video advertising, mobile video, addressable advertising http://a.images.blip.tv/Plesstv-richAstleyVideologyIABConference02_26_13361.png videology, online video advertising, mobile video, addressable advertising ]]> Videology Touts Addressable Advertising Breakthrough for Mobile Video http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 AF6B87CE-7FA3-11E2-8E7E-AD7FDA584574 http://blip.tv/beettv/brightroll-beats-google-youtube-by-5x-in-video-ad-viewing-time-comscore-6539869 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539869 6523179 file TV-G 0.0 2013-02-25T23:32:57Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 204 goRrg4+VQQI http://blip.tv/play/goRrg4+VQQI http://blip.tv/comments/?attached_to=post6539869&skin=rss Plesstv-todSacerdotiBrightrollIABConference02_26_13827.png Creative Commons Attribution-NonCommercial 3.0
SCOTTSDALE, AZ - BrightRoll, the San Francisco-based video advertising services company, has been ranked by comsScore as the second largests video ad network, after Google, but ranked first in time spent around ads by margin of 5X over Google. Here at the IAB Annual Leadership Meeting, we spoke with CEO Tod Sacerdoti about the growth of the company and the outlook ahead. More on the the "neck to neck" race between BrightRoll and Google in this Bloomberg report. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6539869 http://blip.tv/file/6523179 Default Category iab brightroll Mon, 25 Feb 2013 23:32:57 +0000 iab, brightroll http://a.images.blip.tv/Plesstv-todSacerdotiBrightrollIABConference02_26_13827.png iab, brightroll ]]> BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 8A56E6FE-7F94-11E2-8896-ADCC43371EE3 http://blip.tv/beettv/stephanie-sarofian-beet-retreat-panel-6539788 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539788 6523098 file TV-G 0.0 2013-02-25T21:44:32Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 726 goRrg4+UcAI http://blip.tv/play/goRrg4+UcAI http://blip.tv/comments/?attached_to=post6539788&skin=rss Plesstv-StephanieSarofianBeetRetreatPanel239.png No license (All rights reserved)
Social media has caused a shift in advertising. Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, today brands are able to become part of the conversation and actually interact with and engage their customers. On a panel at the Beet.TV executive retreat earlier this month, Ashley Swartz of Furious Minds sat down with Digitas SVP and Managing Director Stephanie Sarofian to talk about this trend. Sarofian explains that native advertising gives "space for a brand to become a commentator." Incorporating video, photographs, written word, tools and utilities that already exist in the space of the social web, brands are able to become a part of the conversation that’s going on online, not only about their specific brand, but about news, causes and other issues related to their industry. She also talks about Digitas’ Brand Live offering, a service that Sarofian describes as "part technology, part process, and a lot people," which operates 24/7 to help brands monitor everything that’s happening online, determining what’s relevant and interesting for consumers, and using this information to respond and engage. In the interview, Sarofian also talks about brands movement away from seeking out "viral videos." She says, "Our clients are at a point where they know better, they’re not asking for viral videos. They still use buzz words. They still want their return on investment to stretch. They’re looking for us to create content in any form that they can use over and over again, that they can see that return. They still want that reach, they still want that scale." Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6539788 http://blip.tv/file/6523098 Conferences and Other Events Mon, 25 Feb 2013 21:44:32 +0000 http://a.images.blip.tv/Plesstv-StephanieSarofianBeetRetreatPanel239.png ]]> Digitas' Sarofian: Native Advertising Allows Brands to be "Commentators" 40.74241242338374 -73.99467945098877 5FC19C8A-7F86-11E2-8C77-B93F1026CA2A http://blip.tv/beettv/alan-wolk-beet-retreat-andy-intv-6539664 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539664 6522974 file TV-G 0.0 2013-02-25T20:03:08Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 566 goRrg4+TdAI http://blip.tv/play/goRrg4+TdAI http://blip.tv/comments/?attached_to=post6539664&skin=rss Plesstv-AlanWolkBeetRetreatAndyIntv580.png No license (All rights reserved)
As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever. At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, where it’s headed and some of the roadblocks that stand in its way. Wolk says that, in the United States, networks are making it difficult for multichannel video programming distributors (MVPDs) to embrace a TV Everywhere format. He explains that, "The networks are worried that they’re losing ad revenue, because Nielsen can’t measure views on an iPad on the train or outside the home." As a result, the networks want the MVPDs to pay them more money—something which the MVPDs don’t want to do, "so they’re at an impasse." However, within recent weeks, Dish’s launch of a Sling-enabled Hopper, which will allow Dish subscribers to watch TV from anywhere in the world, has opened up new possibilities for MVPDs, who previously were denied the ability to bring TV viewing outside of the home by large networks. In the video, Wolk also discusses the possibilities of networks doing TV Everywhere on their own, without MVPDs as middle men, and why some networks, like HBO, have neglected to do this. He also talks about the idea of video on demand on a paid basis for advertiser-free content. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6539664 http://blip.tv/file/6522974 Conferences and Other Events Mon, 25 Feb 2013 20:03:08 +0000 http://a.images.blip.tv/Plesstv-AlanWolkBeetRetreatAndyIntv580.png ]]> KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse 40.74241242338374 -73.99467945098877 C2E929CC-7F81-11E2-A80C-F0125DD8D403 http://blip.tv/beettv/content-recommendation-engine-outbrain-sees-big-upside-with-native-video-6539627 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539627 6522937 file TV-G 0.0 2013-02-25T19:30:07Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 303 goRrg4+TTwI http://blip.tv/play/goRrg4+TTwI http://blip.tv/comments/?attached_to=post6539627&skin=rss Plesstv-tomForanOutbrainIABConference02_25_13741.png Creative Commons Attribution 3.0
PHOENIX - Outbrain, the content recommendation platform which is widely used by news publishers including, ABC News, to gain views for video and print content, is expanding its platform for brands and agencies seeking views of branded or "native" content, says Tom Foran, GM for North America, this inteview with Beet.TV He says that Outbrain is serving up some 80 billion recommendations per month. We spoke at the IAB Annual Leadership Meeting. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6539627 http://blip.tv/file/6522937 Technology Mon, 25 Feb 2013 19:30:07 +0000 http://a.images.blip.tv/Plesstv-tomForanOutbrainIABConference02_25_13741.png ]]> Content Recommendation Engine Outbrain Sees Big Upside with Native Video http://creativecommons.org/licenses/by/3.0/ 40.74241242338374 -73.99467945098877 BE42FAFA-7F7D-11E2-8A31-FEFB7EAE97FA http://blip.tv/beettv/vijay-ravindran-beet-retreat-andy-intv-6539568 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539568 6522878 file TV-G 0.0 2013-02-25T19:01:21Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 545 goRrg4+TFAI http://blip.tv/play/goRrg4+TFAI http://blip.tv/comments/?attached_to=post6539568&skin=rss Plesstv-VijayRavindranBeetRetreatAndyIntv683.png No license (All rights reserved)
A media property like the Washington Post needs to consider factors such as sourcing and standards when deciding whether to run branded video, says Vijay Ravindran, Senior VP and Chief Digital Officer at the Washington Post Company during an interview with Beet.TV at the Beet.TV executive retreat earlier this month. That's why the media company often tests those type of ad formats on smaller owned properties such as The Slate. "With native advertising, at the highest level it's about setting clear reader expectatons and making sure the sourcing is there, and all the work that goes into our editorial content is distinguished enough so we are setting clear expectations with the readers," Ravindran tells us. "We are exploring native content through Slate because that is a Web-only publication."But with a brand like The Washington Post and its history, the company is more careful. "Just because others are doing it doesn't mean it's working for Washington Post, so you see more experimentation out of smaller properties like Slate, Foreign Policy and The Root, but they can also explore these areas, develop the thesis, and see what works."He also spoke about The Washington Post's video strategy, its politics channel, and the "gets" the publication has landed with newsmakers. For more insight, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6539568 http://blip.tv/file/6522878 Conferences and Other Events beet retreat vijay ravindran washington post native advertising branded video Mon, 25 Feb 2013 19:01:21 +0000 beet retreat, vijay ravindran, washington post, native advertising, branded video http://a.images.blip.tv/Plesstv-VijayRavindranBeetRetreatAndyIntv683.png beet retreat, vijay ravindran, washington post, native advertising, branded video ]]> Washington Post Evaluates Branded Video, Expands Video Programming Slate 40.74241242338374 -73.99467945098877 178B6AE4-7F78-11E2-B6B1-F2D6B233B530 http://blip.tv/beettv/dan-colarusso-beet-retreat-andy-intv-6539501 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539501 6522811 file TV-G 0.0 2013-02-25T18:20:54Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 400 goRrg4+SUQI http://blip.tv/play/goRrg4+SUQI http://blip.tv/comments/?attached_to=post6539501&skin=rss Plesstv-DanCOlarussoBeetRetreatAndyIntv945.png No license (All rights reserved)
Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to allign with the its quality journalism, says Dan Colarusso, Global Head of Programming at Thomson Reuters, in this session with me at the Beet.TV executive retreat in Vieques last month. In this session the former video head at Bloomberg News explains how shortform video that works well for mobile, the value live streaming Reuters programming on Ustream-- and more about the company's monetization strategy. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6539501 http://blip.tv/file/6522811 Conferences and Other Events Mon, 25 Feb 2013 18:20:54 +0000 http://a.images.blip.tv/Plesstv-DanCOlarussoBeetRetreatAndyIntv945.png ]]> Reuters Global Programming Chief: We Are Not "Chasing Traffic" in our Video Strategy 40.74241242338374 -73.99467945098877 E520FEB4-77E0-11E2-ABE6-E71793244025 http://blip.tv/beettv/video-sites-need-to-diversify-ad-formats-types-of-brand-videos-6532218 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532218 6515528 file TV-G 0.0 2013-02-16T02:30:57Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 331 goRrg47ZXgI http://blip.tv/play/goRrg47ZXgI http://blip.tv/comments/?attached_to=post6532218&skin=rss Plesstv-joannaBreenDigitalVideoConsultantBeetRetreat02_16_13663.png Creative Commons Attribution-NonCommercial 3.0
There may not be enough ad dollars to go around for video sites, so they should aim to diversify the type of advertising they rely on, says digital video consultant Joanna Breen during an interview taped at the recent Beet.TV executive retreat. "Video content creators have to start looking at a nuanced content strategy in order to survive," she says. While pre-rolls and mid-rolls will play a part, she urges publishers and video creators to look into branded video and native video ad experiences on their sites. "Native video doesn't mean you will give the brand the ability to script its own video. But you will look at what the brand can offer in terms of expertise or anything the consumer can find truly useful, shareable, giftable," she says.Then there are sponsorship models, which can provide a solid return on the investment as well. Creators should bear in mind that very targeted, niche videos may often do well if they can attract specific products or services as advertisers. By contrast, creators making broad, lifestyle-centric content may not be able to command high CPMs. For more insight into types of videos and the ad models that suit them, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6532218 http://blip.tv/file/6515528 Default Category beet retreat joanna breen digital video consultant video creators Sat, 16 Feb 2013 02:30:57 +0000 beet retreat, joanna breen, digital video consultant, video creators http://a.images.blip.tv/Plesstv-joannaBreenDigitalVideoConsultantBeetRetreat02_16_13663.png beet retreat, joanna breen, digital video consultant, video creators ]]> Video Sites Need to Diversify Ad Formats, Types of Brand Videos http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 F3E22CDE-7F60-11E2-96AC-9D0ED3827D71 http://blip.tv/beettv/greg-smith-videohub-iab-conference-02_25_13-6539352 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539352 6522662 file TV-G 0.0 2013-02-25T15:35:15Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 196 goRrg4+RPAI http://blip.tv/play/goRrg4+RPAI http://blip.tv/comments/?attached_to=post6539352&skin=rss Plesstv-gregSmithVideohubIABConference02_25_13361.png Creative Commons Attribution-NonCommercial 3.0
PHOENIX - VideoHub, a unit of New York-based Tremor Video, has launched a platform that it was predicts the potential impact of video ad effectiveness. It also announced an agreement with comScore to measure the "viewability" of video ads on pages. Here at the IAB Annual Meeting, we interviewed Greg Smith, GM of the VideoHub Marketplace, for an update on both developments. ]]> YahooPartnerVideoID Blip post id 6539352 http://blip.tv/file/6522662 Default Category iab tremor video videohub Mon, 25 Feb 2013 15:35:15 +0000 iab, tremor video, videohub http://a.images.blip.tv/Plesstv-gregSmithVideohubIABConference02_25_13361.png iab, tremor video, videohub ]]> VideoHub has Predictive Measurement Tool; New Alliance with comScore http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 F02E855A-7F57-11E2-8CE7-EE9F20F99847 http://blip.tv/beettv/curt-hecht-the-weather-channel-iab-conference-02_25_13-6539326 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6539326 6522636 file TV-G 0.0 2013-02-25T14:30:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 291 goRrg4+RIgI http://blip.tv/play/goRrg4+RIgI http://blip.tv/comments/?attached_to=post6539326&skin=rss Plesstv-curtHechtTheWeatherChannelIABConference02_25_13241.png Creative Commons Attribution-NonCommercial 3.0
PHOENIX -- The Weather Company has had 100 million downloads of its apps, says Curt Hecht, Global Chief Revenue Office, this interview with Beet.TV The number of downloads represents the company's pervasive role as video provider across multiple screens. He says that plans for the expansion of a slate of original programming will be made at the upcoming Digital Content NewFronts. Hecht is one of the featured speakers at the IAB Annual Leadership Meeting where Beet.TV is covering. We spoke with him last night at the opening reception. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6539326 http://blip.tv/file/6522636 Default Category Mon, 25 Feb 2013 14:30:44 +0000 http://a.images.blip.tv/Plesstv-curtHechtTheWeatherChannelIABConference02_25_13241.png ]]> The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 C8B7BB34-7D3D-11E2-9323-81F9668799B9 http://blip.tv/beettv/taboola-to-expand-to-branded-video-recommendations-6537913 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537913 6521223 file TV-G 0.0 2013-02-22T22:18:28Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 423 goRrg4+GHQI http://blip.tv/play/goRrg4+GHQI http://blip.tv/comments/?attached_to=post6537913&skin=rss Plesstv-AdamSingoldaBeetRetreatAndyIntv159.png No license (All rights reserved)
Building on its news video recommendations, video discovery and distribution service Taboola is rolling out a recommendation engine for branded content this year, says Adam Singolda, CEO of Taboola, during an interview taped at the recent Beet.TV executive retreat. That's because branded content is one of the biggest growth areas in video, he explains. Display ads aren't as effective as advertisers want, so brands are looking for new ways to tell stories, and that's why branded content is thriving, he adds. "We work with brands and agencies and ask what is the message they are trying to convey and how can we build a community around it. Then the goal is to drive sales." Metrics for success can vary per brand, but many brands want to see results in number of comments, return visitors, recommended videos and even subscribers for a YouTube channel, he explains. "Brands are becoming publishers and publishers are becoming advertisers," Singolda says. Many publishers and media companies are aiming to build mass audiences because then advertisers will come to them, he says. "I would choose long-term audience, top-ten Comscore [type site] being the winner." ]]> YahooPartnerVideoID Blip post id 6537913 http://blip.tv/file/6521223 Conferences and Other Events beet retreat adam singolda taboola measurement Fri, 22 Feb 2013 22:18:28 +0000 beet retreat, adam singolda, taboola measurement http://a.images.blip.tv/Plesstv-AdamSingoldaBeetRetreatAndyIntv159.png beet retreat, adam singolda, taboola measurement ]]> Taboola To Expand to Branded Video Recommendations 40.74241242338374 -73.99467945098877 BA673028-7D38-11E2-B3AF-DF6A694214E1 http://blip.tv/beettv/tal-chalozin-beet-retreat-panel-6537884 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537884 6521194 file TV-G 0.0 2013-02-22T21:42:17Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 525 goRrg4+GAAI http://blip.tv/play/goRrg4+GAAI http://blip.tv/comments/?attached_to=post6537884&skin=rss Plesstv-TalChalozinBeetRetreatPanel257.png No license (All rights reserved)
Adapting creative for digital formats can be daunting, but there are ways that publishers can make the process easier for marketers. During a session at the Beet.TV executive retreat earlier this month, Ashley Swartz, Founder and CEO of Furious Minds, discussed digital creative with executives at Gannett, Innovid and Jun Group. Oftentimes, the tech team at a publisher can find ways to leverage existing assets, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company. He points to Lamborghini. "We have a team of HTML developers and designers who look to see what our clients have on their existing site and they just built a beautiful HTML 5 full-screen browser from assets taken from the Lamborghini site. We didn't have to go to an agency to put that together," he explains.Brands can also boost the effectiveness of their creative by making an ad addressable, clickable or more dynamic, says Tal Chalozin, co-founder and CTO of Innovid, an online video advertising technology firm. As an example, a film trailer might have a "click to buy" option localized so a viewer could buy tickets in advance at a nearby theater, he explains to Swartz. He adds that in the fourth quarter Innovid ran nearly 1000 campaigns, each with interactive components.Effective creative has to do with how the ads are displayed and distributed as well, says Mitchell Reichgut, CEO of video platform Jun Group. "If that [person] is opting in, there is something in it for the viewers and they aren't being interrupted so the reach and frequency argument is now out," he says.For more insight on scale and simplicity in creative and digital video, check out this video. ]]> YahooPartnerVideoID Blip post id 6537884 http://blip.tv/file/6521194 Conferences and Other Events beet retreat tal chalozin david payne mitchell reichgut creative and digital video innovid gannett jun group Fri, 22 Feb 2013 21:42:17 +0000 beet retreat, tal chalozin, david payne, mitchell reichgut, creative and digital video, innovid, gannett, jun group http://a.images.blip.tv/Plesstv-TalChalozinBeetRetreatPanel257.png beet retreat, tal chalozin, david payne, mitchell reichgut, creative and digital video, innovid, gannett, jun group ]]> Gannett, Innovid, Jun Group Execs on Leveraging Creative for Around Digital Video 40.74241242338374 -73.99467945098877 518608E6-7D2D-11E2-81B9-DED319EBF8B5 http://blip.tv/beettv/zohar-dayan-beet-retreat-panel-6537808 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537808 6521118 file TV-G 0.0 2013-02-22T20:20:36Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 306 goRrg4+FNAI http://blip.tv/play/goRrg4+FNAI http://blip.tv/comments/?attached_to=post6537808&skin=rss Plesstv-ZoharDayanBeetRetreatPanel989.png No license (All rights reserved)
Today, "more and more people are consuming their information through news aggregators, especially in the post-PC era, where more and more people are consuming their information on mobile devices, tablets and Connected TVs," says Wibbitz CEO Zohar Dayan. Wibbitz provides a solution that takes this news content and turns it into an easily-consumable video clips. On a panel at the Beet.TV executive retreat earlier this month, Dayan sat down with Jason Pontin of MIT’s Technology Review to speak about how the Wibbitz platform works. "At Wibbitz we’ve created a technology that can automatically turn almost any text-based article on the web into a video summary in just a few seconds," says Dayan. "It’s all machine-generated," pulling entire text articles, summarizing and analyzing them and creating a video automatically that "captures the essence of the text" and portrays it in a visual way. While Wibbitz does offer a "fine-tuning" tool, to allow publishers to make slight modifications within videos, the company prides itself on being able to create video content automatically. Dayan explains, "What would normally take at least four people putting in ten man hours” is created in seconds, “enabling publishers to create video content at scale that can be efficiently monetized and is very cost-effective for them to create." Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6537808 http://blip.tv/file/6521118 Conferences and Other Events Fri, 22 Feb 2013 20:20:36 +0000 http://a.images.blip.tv/Plesstv-ZoharDayanBeetRetreatPanel989.png ]]> Wibbitz Text-To-Video Platform Allows Viewers To "Watch" Any Text News as a Video 40.74241242338374 -73.99467945098877 2CD15900-7D29-11E2-BAAE-AE85856AFDE8 http://blip.tv/beettv/opt-in-ads-deliver-90-completion-rates-jun-group-ceo-6537786 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537786 6521096 file TV-G 0.0 2013-02-22T19:50:57Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 508 goRrg4+FHgI http://blip.tv/play/goRrg4+FHgI http://blip.tv/comments/?attached_to=post6537786&skin=rss Plesstv-MitchellReichgutBeetRetreatPanel715.png No license (All rights reserved)
Interactive and opt-in ad formats can drive engagement substantially, and that's why publishers and technologists are testing a range of new digital ad formats. Jun Group, for example, delivers opt-in video views and has been profitable since its founding five years ago in part because of the opt-in, reward-based approach, says Mitchell Reichgut, CEO of Jun Group, during a panel discussion with Ashley Swartz, CEO and Founder of Furious Minds. He says viewers watch two- to three-minute ads to completion 90% of the time, because of the opt-in approach. In addition, Jun Group can target videos via age, gender or interest, he says. "We work with a lot of pet food companies and we can target just cat owners," he says, as an example. The incentivized views can build loyalty. About 65% of users say they stay longer on a publishers' site after watching because they've received some sort of reward from the advertiser.Mining new ad opportunities is vital, especially as publishers seek ad formats that keep users on a site, rather than clicking away, adds David Payne, Senior VP and Chief Digital Officer with the Gannett Company.Interactivity can drive time spent on a site and with ads, says Tal Chalozin, founder and CTO of Innovid, an interactive online video advertising platform. Targeted, interactive ads can often double the time a marketer spends in front of a consumer, he says.This segment was taped at the Beet Retreat 2013 in Vieques, Puerto Rico. ]]> YahooPartnerVideoID Blip post id 6537786 http://blip.tv/file/6521096 Conferences and Other Events beet.tv jun group mitchell reichgut opt-in ads david payne beet retreat Fri, 22 Feb 2013 19:50:57 +0000 beet.tv, jun group, mitchell reichgut, opt-in ads, david payne, beet retreat http://a.images.blip.tv/Plesstv-MitchellReichgutBeetRetreatPanel715.png beet.tv, jun group, mitchell reichgut, opt-in ads, david payne, beet retreat ]]> Opt-In Ads Deliver 90% Completion Rates, Jun Group CEO 40.74241242338374 -73.99467945098877 453118D6-7D1B-11E2-8A51-BACC97E3076D http://blip.tv/beettv/native-video-presents-new-creative-challenges-to-agencies-and-publishers-6537663 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537663 6520973 file TV-G 0.0 2013-02-22T18:11:25Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 503 goRrg4+EIwI http://blip.tv/play/goRrg4+EIwI http://blip.tv/comments/?attached_to=post6537663&skin=rss Plesstv-JoeTartagliaBeetRetreatPanel913.png No license (All rights reserved)
While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the "brief" on these opportunities, are generally open ended. This is an exciting challenge and opportunity says Joe Tartaglia, SVP of Sales in this on-stage conversatin with moderator Ashley Swartz. Also in this segment are Kevin Gentzel, of NDN and Digitas SVP Stephanie Sarofian. Saraofian suggests that some of the most effective solutions around branded advertising must happen in real-time, often in reaction to breaking news. The segment was from the Beet.TV executive retreat in Vieques earlier this month. ]]> YahooPartnerVideoID Blip post id 6537663 http://blip.tv/file/6520973 Conferences and Other Events dailymotion ashley swartz Fri, 22 Feb 2013 18:11:25 +0000 dailymotion, ashley swartz http://a.images.blip.tv/Plesstv-JoeTartagliaBeetRetreatPanel913.png dailymotion, ashley swartz ]]> Native Video Presents New, Creative Challenges to Agencies and Publishers 40.74241242338374 -73.99467945098877 F014C440-7D17-11E2-AD3C-DF853A0DB1F9 http://blip.tv/beettv/wpp-readies-private-media-buying-exchanges-for-industry-verticals-6537649 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537649 6520959 file TV-G 0.0 2013-02-22T17:47:34Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 780 goRrg4+EFQI http://blip.tv/play/goRrg4+EFQI http://blip.tv/comments/?attached_to=post6537649&skin=rss Plesstv-ChristinaBeaumierBeetRetreatPanel818.png No license (All rights reserved)
WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research. Beaumier explains that both publishers and marketers seek a "safe" and controlled platform to buy and sell premium inventory on a real-time basis -- and private exchanges are an important development for the industry. This segment was taped last month at the Beet.TV executive retreat in Vieques, Puerto Rico. ]]> YahooPartnerVideoID Blip post id 6537649 http://blip.tv/file/6520959 Conferences and Other Events rtb wpp programmatic buying Fri, 22 Feb 2013 17:47:34 +0000 rtb, wpp, programmatic buying http://a.images.blip.tv/Plesstv-ChristinaBeaumierBeetRetreatPanel818.png rtb, wpp, programmatic buying ]]> WPP Readies Private Media Buying Exchanges for Industry Verticals 40.74241242338374 -73.99467945098877 79E4A5A4-7C65-11E2-A0AA-D2262545036B http://blip.tv/beettv/michael-smolens-beet-retreat-panel-6537004 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6537004 6520314 file TV-G 0.0 2013-02-21T20:30:05Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 387 goRrg47_EAI http://blip.tv/play/goRrg47_EAI http://blip.tv/comments/?attached_to=post6537004&skin=rss Plesstv-MichaelSmolensBeetRetreatPanel185.png No license (All rights reserved)
"The internet is a rich community of languages, and yet the languages tend to exist in isolation from each other," says Jason Pontin of MIT’s Technology Review. "dotSub has an approach to create a community of people who can actually speak to each other." On a panel at the Beet.TV executive retreat earlier this month, Pontin sat down with dotSub Chairman & Founder, Michael Smolens, to find out more about the company’s approach to online video translation. Smolens explains that dotSub’s service is focused on "the 94 percent of the people in the world that don’t speak English as a native language and, knowing that they like to buy products and services from companies that understand their needs and their markets, make an attempt to communicate with them." dotSub has the ability to translate videos into any language using Google Translate, crowdsourced translation, or professional translation for enterprise clients. In the video, Smolens delves into the concepts of crowdsourced translation and enterprise translation, and also talks about why there is such a huge opportunity for video translation online. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6537004 http://blip.tv/file/6520314 Conferences and Other Events Thu, 21 Feb 2013 20:30:05 +0000 http://a.images.blip.tv/Plesstv-MichaelSmolensBeetRetreatPanel185.png ]]> dotSub Founder Michael Smolens: There’s A Huge Opportunity For Video Translation 40.74241242338374 -73.99467945098877 A2C580E8-7C55-11E2-8A30-FDB467B79D4F http://blip.tv/beettv/powering-the-second-screen-with-metadata-ramp-goes-beyond-acr-ceo-tom-wilde-6536879 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6536879 6520189 file TV-G 0.0 2013-02-21T18:36:41Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 187 goRrg47+EwI http://blip.tv/play/goRrg47+EwI http://blip.tv/comments/?attached_to=post6536879&skin=rss Plesstv-TomWildeMSNBCRAMPShortIntv507.png No license (All rights reserved)
Surfacing up related content around live video programming is difficult, and the technologies of ACR (automated content recognition) that drives content to popular seconds screen apps like Shazam and Zeebox, is limited, explains Tom Wilde, CEO of RAMP, this video. In this segment from the Beet.TV Big Data Summit, Wilde traces the genesis of his company early technology as a U.S. government contractor that monitored global broadcasters and created rich data in real-time. Disclusure: RAMP sponsored this Beet.TV event. ]]> YahooPartnerVideoID Blip post id 6536879 http://blip.tv/file/6520189 Conferences and Other Events Thu, 21 Feb 2013 18:36:41 +0000 http://a.images.blip.tv/Plesstv-TomWildeMSNBCRAMPShortIntv507.png ]]> Powering the "Second Screen" with Metadata: RAMP Goes Beyond ACR, CEO Tom Wilde 40.74241242338374 -73.99467945098877 50AD665E-7C55-11E2-8E84-83404607CB13 http://blip.tv/beettv/eugene-becker-msnbc-ramp-6536875 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6536875 6520185 file TV-G 0.0 2013-02-21T18:34:24Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 351 goRrg47+DwI http://blip.tv/play/goRrg47+DwI http://blip.tv/comments/?attached_to=post6536875&skin=rss Plesstv-EugeneBeckerMSNBCRAMP710.png No license (All rights reserved)
Agencies and marketers want a tighter coordination between measurement of video and other forms of media, says Eugene Becker, VP Analytics at Group M-owned Xaxis, in an interview with Ashley Swartz, CEO and founder of Furious Minds, in this segment from the Beet.TV Big Data Summit. "There is a strong push to link online video planning to TV planning and to look at people who are or are not exposed to TV in the planning of online video," he says. "We also want a tighter coordination between video and direct response ads so we can convert these people into buyers. If someone sees a video ad, then a display ad, the display performs much better and there are synergies across all media and we need better systems to plan and execute."The growth in audience buying is spilling over into other areas of media planning, and is likely to become more prevalent in general. He adds that Xaxis is focused on buying audiences across mediums using a range of third-party and first-party data. ]]> YahooPartnerVideoID Blip post id 6536875 http://blip.tv/file/6520185 Conferences and Other Events eugene becker group m xaxis ashley swartz big data audience buying online video Thu, 21 Feb 2013 18:34:24 +0000 eugene becker, group m xaxis, ashley swartz, big data, audience buying, online video http://a.images.blip.tv/Plesstv-EugeneBeckerMSNBCRAMP710.png eugene becker, group m xaxis, ashley swartz, big data, audience buying, online video ]]> Xaxis' Becker: Agencies Need Better Cross-Media Systems 40.74241242338374 -73.99467945098877 806FA4FC-7C4A-11E2-B982-E60EE2082950 http://blip.tv/beettv/digitas-shlachter-how-big-data-can-drive-digital-video-value-6536819 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6536819 6520129 file TV-G 0.0 2013-02-21T17:16:59Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 509 goRrg479VwI http://blip.tv/play/goRrg479VwI http://blip.tv/comments/?attached_to=post6536819&skin=rss Plesstv-AdamShlachterBigData992.png No license (All rights reserved)
While video may largely be a branding play, the application of "big data" can make video work harder, says Adam Shlachter, Senior VP and Digital Video Media Lead at Digitas. He spoke to Ashley Swartz, CEO and Founder of Furious Minds, at the Beet.TV Big Data Summit held in New York earlier this month about how data, metrics and video intersect. "We should look at video as a mass vehicle with 150 million people watching video each month, but we can apply data to make it more powerful," he says. "But unlike display, video shouldn't be seen as an opportunity to buy tonnage and to cut it up for targeting," he cautions. He adds that about half of clients' digital video buys are bundled with TV, which helps to compare and contrast TV metrics. But, many clients are buying standalone digital video and even customizing assets for different digital platforms. "We are trying to create some consistency and rules around programming for different screens, whether home or an at-work audience and you do have to think about making sure your message is seen in as relevant a form as possible."For more insight in repurposing video for different screens as well as the challenges and opportunities in privacy-compliant targeting in mobile video, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6536819 http://blip.tv/file/6520129 Conferences and Other Events beet big data adam schlachter digitas ashley swartz Thu, 21 Feb 2013 17:16:59 +0000 beet big data, adam schlachter, digitas, ashley swartz http://a.images.blip.tv/Plesstv-AdamShlachterBigData992.png beet big data, adam schlachter, digitas, ashley swartz ]]> Digitas' Shlachter: How Big Data Can Drive Digital Video Value 40.74241242338374 -73.99467945098877 044CE544-7C3E-11E2-98DB-A084CA2303DE http://blip.tv/beettv/randall-rothenberg-testimonial-6536768 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6536768 6520078 file TV-G 0.0 2013-02-21T15:47:37Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 83 goRrg479JAI http://blip.tv/play/goRrg479JAI http://blip.tv/comments/?attached_to=post6536768&skin=rss Plesstv-RandallRothenbergTestimonial519.png No license (All rights reserved)
Beet.TV has become an established global "news network" for the digital media industry, says Randall Rothenberg, President and CEO of the IAB, the leading global trade association for digital publishers, in this segment. Rothenberg comments that Beet.TV has become "newly independent" - a reference to the recent sale of my pubic relations business to ASGK, the firm founded by former White House advisor David Axelrod. My PR firm, founded in 1992, had supported the growth of Beet.TV over the past seven years. I will always be grateful to my partner Kent Holland, the staff and clents for being so supportive and patient during the growth of this media business which i truly love. Many thanks to Randy and all the great people in the business who have encouraged and supported Beet.TV over the years. I am heading out on Sunday to the IAB's Annual Leadership Meeting in Scottsdale where will be reporting and exploring the revolution in digital media. If you are there, I hope we can meet, if not please stay tuned. ]]> YahooPartnerVideoID Blip post id 6536768 http://blip.tv/file/6520078 Web Development and Sites iab Thu, 21 Feb 2013 15:47:37 +0000 iab http://a.images.blip.tv/Plesstv-RandallRothenbergTestimonial519.png iab ]]> IAB's Rothenberg: Beet.TV Has Established a Global Video "News Network for our Industry" 40.74241242338374 -73.99467945098877 2179C6E2-7C3D-11E2-ABDE-BA2E650EA4AF http://blip.tv/beettv/tal-simantov-beet-retreat-intv-w-andy-6536760 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6536760 6520070 file TV-G 0.0 2013-02-21T15:41:17Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 703 goRrg479HAI http://blip.tv/play/goRrg479HAI http://blip.tv/comments/?attached_to=post6536760&skin=rss Plesstv-TalSimantovBeetRetreatIntvWAndy249.png No license (All rights reserved)
AOL's video syndication platform has expanded with its recent integration with The Weather Channel's Weather.com, says Tal Simantov, General Manager of AOL On, in this on-stage segment from the Beet.TV executive retreat earlier this month in Vieques, Puerto Rico. He explains how AOL is serving lifestyle and local video in many weather.com pages. With its stable of syndicatated and original programming, Simantov says that AOL is now the biggest premium video publisher on the Web. ]]> YahooPartnerVideoID Blip post id 6536760 http://blip.tv/file/6520070 Conferences and Other Events aol the weather company weather.com Thu, 21 Feb 2013 15:41:17 +0000 aol, the weather company, weather.com http://a.images.blip.tv/Plesstv-TalSimantovBeetRetreatIntvWAndy249.png aol, the weather company, weather.com ]]> AOL Has Video Syndication Agreement with The Weather Company 40.74241242338374 -73.99467945098877 EF9D7E64-7BAD-11E2-B6B8-BED069F79761 http://blip.tv/beettv/ron-yekutiel-beet-retreat-intv-6536186 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6536186 6519496 file TV-G 0.0 2013-02-20T22:36:15Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 721 goRrg474XgI http://blip.tv/play/goRrg474XgI http://blip.tv/comments/?attached_to=post6536186&skin=rss Plesstv-RonYekutielBeetRetreatIntv455.png No license (All rights reserved)
It was back in 2007 when we first met Kaltura CEO Ron Yekutiel on the Sanford campus, at an AlwaysOn conference. He was championing the notion of an "open source" tool box for video producers to create their own video platform. As several companies launched proprietary, online video platform solutions, Kaltura styed on its mission and has found considerable success as a provider of software and consulting to many large enterprise and academic clients around the globe, explains Yekutiel in this on-stage sesssion from the recent Beet Retreat in Vieques, Puerto Rico. ]]> YahooPartnerVideoID Blip post id 6536186 http://blip.tv/file/6519496 Business kaltura Wed, 20 Feb 2013 22:36:15 +0000 kaltura http://a.images.blip.tv/Plesstv-RonYekutielBeetRetreatIntv455.png kaltura ]]> The Emergence of Kaltura: Open Source Video Concept to Pervasive Enterprise Solution 40.74241242338374 -73.99467945098877 98050E56-7B8F-11E2-834E-E73D41421F71 http://blip.tv/beettv/jay-miletsky-ceo-mypod-studios-6535979 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6535979 6519289 file TV-G 0.0 2013-02-20T18:59:03Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 297 goRrg473DwI http://blip.tv/play/goRrg473DwI http://blip.tv/comments/?attached_to=post6535979&skin=rss Plesstv-JayMiletskyCEOMyPodStudios717.png No license (All rights reserved)
Nascent online video platform MyPod Studios generated nearly $7 million in revenue in 2012 and is projecting to triple that in 2013, as it grows its audience and branches into new ad formats, says Jay Miletsky, CEO of MyPod Studios during an interview with Beet.TV. The company has grown from two full-time employees to twelve, and is also aiming to expand into branded content in the coming months, he says. In this interview he shares more insight into the company's approach to ads and content. For instance, MyPod Studios is spinning off some of its most popular categories into their own sites, such as the food and drink category becoming Simpledish.com. In addition to the branded content push, MyPod Studios is building a new video player and aiming to move into syndication, Miletsky tell us. ]]> YahooPartnerVideoID Blip post id 6535979 http://blip.tv/file/6519289 Web Development and Sites beet retreat jay miletsky mypod studios ad growth Wed, 20 Feb 2013 18:59:03 +0000 beet retreat, jay miletsky, mypod studios, ad growth http://a.images.blip.tv/Plesstv-JayMiletskyCEOMyPodStudios717.png beet retreat, jay miletsky, mypod studios, ad growth ]]> Video Platform MyPod Studios to Triple Revenue in 2013 40.74241242338374 -73.99467945098877 562FF7A4-7B88-11E2-BF4D-A5ADF2556D20 http://blip.tv/beettv/dror-ginzberg-ceo-wotchit-6535935 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6535935 6519245 file TV-G 0.0 2013-02-20T18:07:06Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 278 goRrg472YwI http://blip.tv/play/goRrg472YwI http://blip.tv/comments/?attached_to=post6535935&skin=rss Plesstv-DrorGinzbergCEOWotchit373.png No license (All rights reserved)
Today Tel Aviv and New York-based startup Wochit launched their platform for ever-fresh video content, which supplies publishers with a constant supply of topical, professionally produced daily news videos. We had the opportunity to speak with Co-Founder and CEO, Dror Ginzberg, in our studio in New York to find out more about Wochit. Ginzberg told us that Wochit produces content, "practically in real time," on trending stories and breaking news in virtually any vertical, from news and politics to business, entertainment, specific celebrities and more. In a press release, Ginzberg explains, "The motivation behind Wochit’s ever-fresh production is for publishers to grow their businesses with economical video that’s totally current, topical, and of the highest quality. Wochit is dedicated to providing a constant supply of great video through collaboration with our partners including distributors, news sources, and footage providers." The company launches with a number of distribution partnerships including Grab Media, OneScreen and Rightster and Ginzberg tells us that more partnerships are in the works. In the video interview, Ginzberg talks about how the company discovers and understands trending news stories, how they produce their content, and white label options they have planned for the future. He says that currently Wochit is creating hundreds of videos every day and, within a month or two, they plan to be producing thousands. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6535935 http://blip.tv/file/6519245 Technology Wed, 20 Feb 2013 18:07:06 +0000 http://a.images.blip.tv/Plesstv-DrorGinzbergCEOWotchit373.png ]]> "Real-Time" Video News Producer "Wochit" Launches 40.74241242338374 -73.99467945098877 97BA153E-7B73-11E2-8A4A-A9B3B802EAE3 http://blip.tv/beettv/second-screen-service-zeebox-boasts-30-minute-engagement-rates-6535796 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6535796 6519106 file TV-G 0.0 2013-02-20T15:38:37Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 805 goRrg471WAI http://blip.tv/play/goRrg471WAI http://blip.tv/comments/?attached_to=post6535796&skin=rss Plesstv-JasonForbesBeetRetreatLiveIntv881.png No license (All rights reserved)
About 40% of US consumers use their smartphones while watching TV, but they're often emailing or posting on Facebook rather than interacting with TV shows on their phone, says Jason Forbes, Managing Director of Zeebox, a second-screen app, at the Beet.TV executive retreat earlier this month. He spoke with Lisa Hsia, Executive VP Digital Media at Bravo, a Zeebox partner, at the event."We give consumers a reason to engage with the TV," he says, referring to the second-screen app. He adds that the average Zeebox engagement is 30 minutes per session.The Zeebox service ties into social media, but it also includes e-commerce and discovery features, as well as interactivity. That could include viewing parties or live chats, for example, he says. "Social is one part, but you might not be into what your friends are watching, so we also find communities based on what you like," he explains. Zeebox works with programming partners and advertisers to synchronize ads across the app and the TV screen. That could include watching a car commercial and signing up for a test drive using the app.Zeebox is gearing up for the pending TV upfront and pitching synchronized ad packages to programmers, such as ecommerce tie-ins that enable viewers to buy products seen in a show. "Our data suggests 15% of consumers want to buy what they've seen," he says. ]]> YahooPartnerVideoID Blip post id 6535796 http://blip.tv/file/6519106 Conferences and Other Events beet retreat zeebox jason forbes lisa hsia engagement second screen Wed, 20 Feb 2013 15:38:37 +0000 beet retreat, zeebox, jason forbes, lisa hsia, engagement, second screen http://a.images.blip.tv/Plesstv-JasonForbesBeetRetreatLiveIntv881.png beet retreat, zeebox, jason forbes, lisa hsia, engagement, second screen ]]> Second Screen Service Zeebox Boasts 30 Minute Engagement Rates 40.74241242338374 -73.99467945098877 DC2F85EE-7AE4-11E2-A31B-F22F0F869750 http://blip.tv/beettv/charles-gabriel-beet-retreat-live-intv-6535263 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6535263 6518573 file TV-G 0.0 2013-02-19T22:36:53Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 613 goRrg47xQwI http://blip.tv/play/goRrg47xQwI http://blip.tv/comments/?attached_to=post6535263&skin=rss Plesstv-CharlesGabrielBeetRetreatLiveIntv621.png No license (All rights reserved)
AOL Video has grown its audience by betting on aggregation, syndication and original programming. At the Beet.TV executive retreat earlier this month, we heard from Charles Gabriel, VP for Video Sales at AOL, in an interview Ashley Swartz, CEO and Founder of Furious Minds, about AOL's strategy with video, ads and targeting. AOL works with more than 1,000 content partners and also creates its own video programming. About 73 million unique viewers each month watch more than 700 million video streams, he says. With that kind of reach and breadth, AOL is able to sell to advertisers based on reach, as well as audience buying attributes and via sponsorships, Gabriel explains. "If you are going to buy against audience behavior, we do that, and we also have very focused custom programs," he says, adding that AOL has worked with marketers like GMC on custom content. In addition, marketers can buy around keywords, events or even by season. An advertiser could, for instance, buy spots that run in front of some of the holiday-themed content in AOL's 500,000-video library."We believe video should complement everyone's text and search experience across the Web," he says. ]]> YahooPartnerVideoID Blip post id 6535263 http://blip.tv/file/6518573 Conferences and Other Events beet retreat charles gabriel aol video content Tue, 19 Feb 2013 22:36:53 +0000 beet retreat, charles gabriel, aol, video content http://a.images.blip.tv/Plesstv-CharlesGabrielBeetRetreatLiveIntv621.png beet retreat, charles gabriel, aol, video content ]]> AOL's 700 Million Video Streams Sold on Audience, Reach, Sponsorship 40.74241242338374 -73.99467945098877 11B819F4-7AC4-11E2-B5E6-FB17D0B0D2A7 http://blip.tv/beettv/joy-marcus-beet-retreat-live-intv-6535020 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6535020 6518330 file TV-G 0.0 2013-02-19T18:42:10Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 574 goRrg47vUAI http://blip.tv/play/goRrg47vUAI http://blip.tv/comments/?attached_to=post6535020&skin=rss Plesstv-VCBarometerVideoDiscoveryDiscoverHasAppealDraperFishers805.png No license (All rights reserved)
Digital video is still an alluring area for investment because the business is ripe for disruption and needs technical improvement, and those are factors that appeal to venture capitalists, says Joy Marcus, Venture Partner at Draper Fisher Jurvetson Gotham Ventures, at the Beet.TV executive retreat earlier this month during a deep dive conversation with Jason Pontin, Editor and Publisher of MIT's Technology Review. Marcus says she has her eye on solutions for video discovery, such as ShowYou and Waywire. "On the consumer side there are a few things going on in video that are really difficult and discovery is a problem...it's crowded and videos are hard to find," she says, and that's why startups that specialize in discovery are appealing. "Solving this problem of discovery is an interesting whitespace."Another challenge in video is access. "How do you watch video? We have a lot of confusing solutions out there. Is it over-the-top? Streaming? It's a devastating consumer experience to figure out how to watch what they want to watch when they want to watch it." ]]> YahooPartnerVideoID Blip post id 6535020 http://blip.tv/file/6518330 Conferences and Other Events beet retreat joy marcus dfjg ventures video discovery startups Tue, 19 Feb 2013 18:42:10 +0000 beet retreat, joy marcus, dfjg ventures, video discovery startups http://a.images.blip.tv/Plesstv-VCBarometerVideoDiscoveryDiscoverHasAppealDraperFishers805.png beet retreat, joy marcus, dfjg ventures, video discovery startups ]]> VC Barometer: Video Discovery Discover has Appeal, Draper Fisher's Joy Marcus 40.74241242338374 -73.99467945098877 898AB1EA-7AB9-11E2-921C-D56E27A777A1 http://blip.tv/beettv/content-recommendation-company-taboola-raises-15-million-in-new-venture-6534957 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6534957 6518267 file TV-G 0.0 2013-02-19T17:26:46Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 531 goRrg47vEQI http://blip.tv/play/goRrg47vEQI http://blip.tv/comments/?attached_to=post6534957&skin=rss Plesstv-AdamSingoldaBeetRetreatLive968.png No license (All rights reserved)
Taboola, the content recommendation and syndication company, has raised a new round of $15 million in funding, bringing the New York/Tel Aviv start-up investment total to $40 million. Company founder and CEO Adam Singolda was a speaker at the recent Beet.TV executive retreat in Vieques, Puerto Rico. Today we are publishing his on-stage session with moderator Jason Pontin, editor and publisher of Technology Review. ]]> YahooPartnerVideoID Blip post id 6534957 http://blip.tv/file/6518267 Conferences and Other Events adam singolda taboola jason pontin Tue, 19 Feb 2013 17:26:46 +0000 adam singolda, taboola, jason pontin http://a.images.blip.tv/Plesstv-AdamSingoldaBeetRetreatLive968.png adam singolda, taboola, jason pontin ]]> Content Recommendation Company Taboola Raises $15 Million in New Venture 40.74241242338374 -73.99467945098877 8D486A08-7AB3-11E2-9E89-D98949322ABB http://blip.tv/beettv/randall-rothenberg-iab-xsummit-recut-6534917 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6534917 6518227 file TV-G 0.0 2013-02-19T16:43:56Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 272 goRrg47uaQI http://blip.tv/play/goRrg47uaQI http://blip.tv/comments/?attached_to=post6534917&skin=rss Plesstv-RandallRothenbergIABXSummitRECUT330.png No license (All rights reserved)
With the IAB's management of the upcoming Digital Content NewsFronts program slated for late April in NYC, digital video will be moving front and center of next week's IAB Annual Leadership Meeting in Scottsdale, explains Randall Rothenberg, CEO of the trade association for digital publishers, in this interview with Beet.TV Original video for the Web and related issues about data will be among several major themes at the event, he says. We spoke with him last week at the IAB's New York headquarters. Beet.TV will be covering the show extensively, so please stay tuned. Our coverage of the conference is being presented by Videology. ]]> YahooPartnerVideoID Blip post id 6534917 http://blip.tv/file/6518227 Conferences and Other Events iab videology Tue, 19 Feb 2013 16:43:56 +0000 iab, videology http://a.images.blip.tv/Plesstv-RandallRothenbergIABXSummitRECUT330.png iab, videology ]]> Video to Move to Center Stage at IAB Annual Leadership Summit 40.74241242338374 -73.99467945098877 5494A4F0-77EE-11E2-8701-E878ACD606D1 http://blip.tv/beettv/wibbitz-touts-tech-tools-to-boost-video-inventory-6532269 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532269 6515579 file TV-G 0.0 2013-02-16T04:07:07Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 194 goRrg47aEQI http://blip.tv/play/goRrg47aEQI http://blip.tv/comments/?attached_to=post6532269&skin=rss Plesstv-zoharDayanWibbitzBeetRetreat02_16_13605.png Creative Commons Attribution-NonCommercial 3.0
Journalism has shifted from text-centric to video-centric and that's why tech platform Wibbitz believes it has an opportunity to gain traction with its text-to-video platform. At the recent Beet.TV executive retreat, Beet.TV spoke with Zohar Dayan, Co-Founder and CEO at Wibbitz about the company's business model and approach to the market. Wibbitz converts text-based content on the Web into lean-back video summaries that can be watched. The goal is to automate the process of creating video, he says. "We can create something automated in 15 seconds, which is highly scaleable and can monetize effectively content that was text," he explains.This helps provide more inventory for video advertising, and also works well in the news business. "Web video needs to be packaged differently. It should be informative, short and convey the message in a clear and effective way, especially in mobile video," he says. ]]> YahooPartnerVideoID Blip post id 6532269 http://blip.tv/file/6515579 Default Category beet retreat zohar dayan wibbitz text to video Sat, 16 Feb 2013 04:07:07 +0000 beet retreat, zohar dayan, wibbitz, text to video http://a.images.blip.tv/Plesstv-zoharDayanWibbitzBeetRetreat02_16_13605.png beet retreat, zohar dayan, wibbitz, text to video ]]> Wibbitz Touts Tech Tools to Boost Video Inventory http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 365301C8-77EC-11E2-A5F6-D1836E4378FD http://blip.tv/beettv/mitchell-reichgut-jun-group-beet-retreat-02_16_13-6532261 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532261 6515571 file TV-G 0.0 2013-02-16T03:51:58Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 197 goRrg47aCQI http://blip.tv/play/goRrg47aCQI http://blip.tv/comments/?attached_to=post6532261&skin=rss Plesstv-mitchellReichgutJunGroupBeetRetreat02_16_13622.png Creative Commons Attribution-NonCommercial 3.0
Jun Group, an opt-in video platform that helps brands get millions of views on video content, has seen massive growth in mobile over the past couple of years. At the Beet.TV executive retreat earlier this month, we spoke with CEO Mitchell Reichgut who spoke about this mobile boom, as well as how Jun Group’s service works. Reichgut explained that Jun Group is able to provide brands with millions of engaged views through their rewards-based video platform. Viewers opt-in to watch videos in exchange for virtual currency, entertainment content, and other rewards. Viewers actually choose to watch and, as a result, Jun Group has seen very high completion rates and action taking, and is also able to target customers very precisely, from age, gender and geography to specific interests. Reichgut says “When they opt in for a reward, they’re much more likely to spend time with you and tell you the stuff you need to know." On the mobile front, Reichgut tells us that toward the end of last year and into this year there has been "an explosion of interest on the brands’ part in mobile—specifically tablets, but smart phones as well. For the past three years or so, going back to early 2010, mobile has been about 30 percent of our business. Last year it jumped to 50, and this year we expect it to go up to 70." Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6532261 http://blip.tv/file/6515571 Default Category Sat, 16 Feb 2013 03:51:58 +0000 http://a.images.blip.tv/Plesstv-mitchellReichgutJunGroupBeetRetreat02_16_13622.png ]]> Jun Group: Opt-In Mobile Video Ad Consumption Quickly Growing http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 B7F477BE-77E4-11E2-8C1B-F0E86DA772E4 http://blip.tv/beettv/video-news-syndicator-ndn-beats-aol-yahoo-in-video-views-comscore-6532232 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532232 6515542 file TV-G 0.0 2013-02-16T02:58:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 245 goRrg47ZbAI http://blip.tv/play/goRrg47ZbAI http://blip.tv/comments/?attached_to=post6532232&skin=rss Plesstv-kevinGentzelNDNBeetRetreat02_16_13887.png Creative Commons Attribution-NonCommercial 3.0
Video news syndicator NDN registered as 49 million unique viewers who watched 578 million videos in January, reports comScore today. The this puts NDN past video giants AOL and Yahoo in monthly uniques. Earlier this month at the Beet.TV executive retreat, we spoke with Kevin Gentzel, Chief Revenue Officer, about the growth of NDN and its plans to distributed branded content on its platform. ]]> YahooPartnerVideoID Blip post id 6532232 http://blip.tv/file/6515542 Default Category Sat, 16 Feb 2013 02:58:19 +0000 http://a.images.blip.tv/Plesstv-kevinGentzelNDNBeetRetreat02_16_13887.png ]]> Video News Syndicator NDN Beats AOL, Yahoo in Video Views, comsCore http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 BFABD6B2-77DC-11E2-AAA1-DF7E93C2450F http://blip.tv/beettv/alan-wolk-kit-digital-beet-retreat-02_16_13-6532207 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532207 6515517 file TV-G 0.0 2013-02-16T02:01:16Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 355 goRrg47ZUwI http://blip.tv/play/goRrg47ZUwI http://blip.tv/comments/?attached_to=post6532207&skin=rss Plesstv-alanWolkKitDigitalBeetRetreat02_16_13744.png Creative Commons Attribution-NonCommercial 3.0
Today, with the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever. However, while networks are beginning to experiment with these tools they have been slow to adopt. KIT Digital’s Global Lead Analyst, Alan Wolk, spoke with us about why this is in an interview at the Beet.TV executive retreat earlier this month. Wolk says, "The TV industry is not hurting—it’s actually the opposite. It’s doing better than ever. People are watching more TV, the networks are making more money and so, when you have a situation like that, there’s really no incentive for them to innovate. Why fix something that’s not broken?" Wolk compares the television industry of today to the cellphone industry before the iPhone. He explains that the TV industry is waiting for someone to do something really innovative. Once one industry player gets the ball rolling, competitors will have to jump on board. That’s not to say that there aren’t a large number of companies and services working on innovative technologies. In the interview Wolk also discusses some of the innovation that’s going on with the second screen, saying that he believes that the main focus of second screen apps is going to be discovery. Second screen apps "are going to be program guides and remote controls first, with social functionality laid on top of that, and also a strong discovery engine." Wolk explains how the second screen will play a role in advertising, as well as discusses the idea behind KIT Digital’s Ad Locker—a new second screen advertising platform that will turn advertising into an experience that is much more like shopping than watching advertising. We spoke with Wolk earlier this year at the 2nd Screen Summit at CES to find out more about KIT Digital’s Ad Locker experience. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6532207 http://blip.tv/file/6515517 Default Category Sat, 16 Feb 2013 02:01:16 +0000 http://a.images.blip.tv/Plesstv-alanWolkKitDigitalBeetRetreat02_16_13744.png ]]> Analyst Alan Wolk On The Slow Adoption Of Innovation In The TV Industry http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 056B2F26-77BB-11E2-A541-DCB4275E168A http://blip.tv/beettv/fox-news-sees-compelling-metrics-with-tv-everywhere-viewership-6532035 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532035 6515345 file TV-G 0.0 2013-02-15T21:59:50Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 511 goRrg47YJwI http://blip.tv/play/goRrg47YJwI http://blip.tv/comments/?attached_to=post6532035&skin=rss Plesstv-JeffMisentiMSNBCRAMP509.png No license (All rights reserved)
Fox News is finding "compelling metrics" around user engagement of its linear programming on digital devices, where consumers are spending around 40 minutes, says Jeff Misenti, Chief Digital Officer of Fox News, in this on-stage segment from the Beet.TV Big Data Summit held in New York earlier this month. Fox News is available as part of "TV Everywhere," a scenario in which cable subscribers can watch programming on their digital devices. While this form of distribution is in its "infancy," it is promising, he says. In this wideranging interview, Misenti addresses the contextualization of video news pages, the usability of the browser vs. apps, the emergence of the "second screen," and the value of metadata around video-on-demand and live programming. The event was hosted by NBC News at 30 Rock and presented by RAMP. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6532035 http://blip.tv/file/6515345 Conferences and Other Events fox news tv everywhere Fri, 15 Feb 2013 21:59:50 +0000 fox news, tv everywhere http://a.images.blip.tv/Plesstv-JeffMisentiMSNBCRAMP509.png fox news, tv everywhere ]]> Fox News Sees "Compelling Metrics" with TV Everywhere Viewership 40.74241242338374 -73.99467945098877 90B2E3DA-77B6-11E2-AFB9-A98C3CFC1C36 http://blip.tv/beettv/jeff-whatcott-msnbc-ramp-6532001 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6532001 6515311 file TV-G 0.0 2013-02-15T21:27:57Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 434 goRrg47YBQI http://blip.tv/play/goRrg47YBQI http://blip.tv/comments/?attached_to=post6532001&skin=rss Plesstv-JeffWhatcottMSNBCRAMP105.png No license (All rights reserved)
The frontier in big data lies in linking real-time analytics with what's trending in videos, says Jeff Whatcott, Chief Marketing Officer at Brightcove in an interview with Beet.TV in this segment from the Beet.TV Big Data Summit. The goal of many publishers is to bring video to their audiences as quickly as possible, then to maximize viewership while the video is hot. "The way to do that is through data and there are two modes of operation. There is manual data processing," he explains. "The other thing is [publishers] want to create real-time feedback loops between analytics, data and what's going on on their sites so playlists can be generated from analytics data." That kind of responsive strategy allows a publisher to stay ahead of what's trending, so they can benefit from a surge in viewing when the content spikes. "That's the frontier of big data," Whatcott says.Whatcott also dives into Brightcove's relationship with content optimization company RAMP and the importance of optimizing video for search.Disclosure: RAMP sponsored this Beet.TV event. ]]> YahooPartnerVideoID Blip post id 6532001 http://blip.tv/file/6515311 Conferences and Other Events beet big data jeff whatcott brightcove analytics video feedback loop real time Fri, 15 Feb 2013 21:27:57 +0000 beet big data, jeff whatcott, brightcove, analytics, video feedback loop real time http://a.images.blip.tv/Plesstv-JeffWhatcottMSNBCRAMP105.png beet big data, jeff whatcott, brightcove, analytics, video feedback loop real time ]]> Brightcove's Whatcott: The Power of Real-Time Analytics in Video Discovery 40.74241242338374 -73.99467945098877 8698EAEA-77A5-11E2-8C1D-EAF782AD9B19 http://blip.tv/beettv/the-new-york-times-launches-real-time-ad-serving-with-twitter-data-6531900 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6531900 6515210 file TV-G 0.0 2013-02-15T19:25:58Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 384 goRrg47XIAI http://blip.tv/play/goRrg47XIAI http://blip.tv/comments/?attached_to=post6531900&skin=rss Plesstv-MichaelZimbalistAdvertisers941.png No license (All rights reserved)
The New York Times has launched "Spark," a product created by the Times' Idea Lab that serves display advertising into stories as they are trending on Twitter, matched with the demographics of the users who "touch" the story on the social network, explains Michael Zimbalist, VP fo R&D in this video segment on Beet.TV Zimbalist makes his comments about new product at about 4:30 into this on-stage inteview with Joanna O'Connell, Principal Analyst at Forrester Research about the value of data at the Times, during the Beet.TV Big Data Leadership Summit at NBC News last week. The first Spark campaign launched last week. ]]> YahooPartnerVideoID Blip post id 6531900 http://blip.tv/file/6515210 Business the new york times twitter forrester research advertising Fri, 15 Feb 2013 19:25:58 +0000 the new york times, twitter, forrester research, advertising http://a.images.blip.tv/Plesstv-MichaelZimbalistAdvertisers941.png the new york times, twitter, forrester research, advertising ]]> The New York Times Launches Real-Time Ad Serving with Twitter Data 40.74241242338374 -73.99467945098877 21F3E672-779F-11E2-9668-AEB103F52CA8 http://blip.tv/beettv/the-new-york-times-has-created-a-link-centric-search-engine-6531853 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6531853 6515163 file TV-G 0.0 2013-02-15T18:40:12Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 319 goRrg47WcQI http://blip.tv/play/goRrg47WcQI http://blip.tv/comments/?attached_to=post6531853&skin=rss Plesstv-MichaelZimbalistLinkedData732.png No license (All rights reserved)
The New York Times has created a prototype search engine that provides Times article results with embedded links to sources outside of the paper, says Michael Zimbalist, VP for Research and Operations in this converation with Forrester Principal Analyst Joanna O'Connell. Zimbalist frames the initiative as part of the "linked data" movement, also known as the "semantic web," as a way to surface up content which had not been previously linked. He explains this and the other implications of "big data" in this segment from the Beet.TV Big Data Summit at NBC News presented by RAMP. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6531853 http://blip.tv/file/6515163 Technology Fri, 15 Feb 2013 18:40:12 +0000 http://a.images.blip.tv/Plesstv-MichaelZimbalistLinkedData732.png ]]> The New York Times has Created a Link-Centric Search Engine 40.74241242338374 -73.99467945098877 4A846DA4-779B-11E2-BD3D-ABD7507DF9E8 http://blip.tv/beettv/michael-zimbalist-effect-of-data-on-times-6531817 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6531817 6515127 file TV-G 0.0 2013-02-15T18:12:42Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 384 goRrg47WTQI http://blip.tv/play/goRrg47WTQI http://blip.tv/comments/?attached_to=post6531817&skin=rss Plesstv-MichaelZimbalistEffectOfDataOnTimes652.png No license (All rights reserved)
With the New York Times' transition of the newspaper's digital offering from free to paid, the company has built up its data management and analytics operation to function more like a "retailers," says Michael Zimbalist, VP for R&D Operations. Zimbalist addresses the impact of data on at the paper at 4:00 minutes into this on-stage discussion with Joanna O'Connell, Principal Analyst at Forrester Research. Earlier in the segment, Zimbalist explains the impact of date on reporting and graphics. This segment was recorded Beet.TV's leadership summit big data. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6531817 http://blip.tv/file/6515127 Technology Fri, 15 Feb 2013 18:12:42 +0000 http://a.images.blip.tv/Plesstv-MichaelZimbalistEffectOfDataOnTimes652.png ]]> New York Times R&D Chief: We're Transacting Business 'Like a Retailer' 40.74241242338374 -73.99467945098877 6E8D3F4A-7792-11E2-8BDE-EF03A225229D http://blip.tv/beettv/big-marketers-slow-to-embrace-big-data-forrester-s-o-connell-6531715 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6531715 6515025 file TV-G 0.0 2013-02-15T17:09:17Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 798 goRrg47VZwI http://blip.tv/play/goRrg47VZwI http://blip.tv/comments/?attached_to=post6531715&skin=rss Plesstv-JoannaOConnellBigData236.png No license (All rights reserved)
While potential use of data to target individual consumers is more important than ever, a vast majority of major companies are not using data effectively, with just one-in-ten operating a DMP, says Forrester Principal Analyst Joanna O'Connell in this dialgue with digital strategist Ashley Swartz. The segment was taped earlier this month during the Beet.TV Big Data Leadership Summit hosted by NBC News and presented by RAMP. ]]> YahooPartnerVideoID Blip post id 6531715 http://blip.tv/file/6515025 Conferences and Other Events Fri, 15 Feb 2013 17:09:17 +0000 http://a.images.blip.tv/Plesstv-JoannaOConnellBigData236.png ]]> Big Marketers Slow to Embrace Big Data, Forrester's O'Connell 40.74241242338374 -73.99467945098877 165A0A32-76E9-11E2-A79B-DDA580CA20A2 http://blip.tv/beettv/london-calling-we-will-cover-ft-media-summit-w-jeff-bewkes-thomas-rabe-sir-martin-sorrell-anthony-rose-vivian-schiller-scott-ferber-avner-ronen-more-6531072 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6531072 6514382 file TV-G 0.0 2013-02-14T20:57:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 123 goRrg47QZAI http://blip.tv/play/goRrg47QZAI http://blip.tv/comments/?attached_to=post6531072&skin=rss Plesstv-AndrewEdgecliffeJohnsonFT264.png No license (All rights reserved)
Beet.TV will be in London in April for a bunch of tapings. As part of our visit, we will be covering the FT Digital Media Summit on April 25-26. Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP's Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several innovative publishers and media execs including Mike Perlis, President of Forbes and Vivian Schiller, Chief Digital Officer of NBC News. We are very pleased that there will be several innovators in the digital video space include Rio Caraeff, CEO of VEVO; Scott Ferber, CEO of Videology; Anthony Rose, CTO of Zeebox; and Avner Ronen, CEO of Boxee. ]]> YahooPartnerVideoID Blip post id 6531072 http://blip.tv/file/6514382 Conferences and Other Events ft financial times london Thu, 14 Feb 2013 20:57:04 +0000 ft, financial times, london http://a.images.blip.tv/Plesstv-AndrewEdgecliffeJohnsonFT264.png ft, financial times, london ]]> London Calling: We Will Cover FT Media Summit w/ Jeff Bewkes, Thomas Rabe, Sir Martin Sorrell, Anthony Rose, Vivian Schiller, Scott Ferber, Avner Ronen, more 40.74241242338374 -73.99467945098877 458F7BD0-76DE-11E2-9487-A4B24D1C7D92 http://blip.tv/beettv/nielsen-expands-online-campaign-ratings-via-deals-with-adap-tv-videology-6531004 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6531004 6514314 file TV-G 0.0 2013-02-14T19:39:39Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 481 goRrg47QIAI http://blip.tv/play/goRrg47QIAI http://blip.tv/comments/?attached_to=post6531004&skin=rss Plesstv-AndrewFeigensonREVISED521.png No license (All rights reserved)
In the latest deal underscoring Nielsen's digital reach, online video platform Videology will integrate Nielsen's Online Campaign Ratings into its tools to reach audiences online in a more targeted fashion. The deal is one of the latest Nielsen has struck with a vendor and can help advertisers gain a more granular look into online measurement, says Andrew Feigenson, Senior VP Ad Platforms and Networks at the Nielsen Company during an interview with Ashley Swartz, CEO and Founder of Furious Minds, at the Beet.TV Leadership Summit on Big Data. Online Campaign Ratings have the potential to become integral on the media planning side, Feigenson says, because they can be used to build predictability into finding the right audiences. "You see this on TV -- people don't just buy on GRP. They buy on other things like buying behavior, so when they figure out what to pay for a spot they are looking at what the return is. So I think over time we will see similar metrics come out of online," he says. He adds that online and TV buying are coming together quickly, and next he expects marketers to apply performance metrics and big data to understand whether different types of creative are working. "Advertisers need feedback. They need a loop to give them feedback on what's working in creative," he tells us.Videology said that in early testing, its new targeting tool generated a 336% lift against the targeted demo, according to Nielsen's Online Campaign Ratings. ]]> YahooPartnerVideoID Blip post id 6531004 http://blip.tv/file/6514314 Conferences and Other Events beet big data andrew feigenson nielsen online campaign ratings videology Thu, 14 Feb 2013 19:39:39 +0000 beet big data, andrew feigenson, nielsen, online campaign ratings, videology http://a.images.blip.tv/Plesstv-AndrewFeigensonREVISED521.png beet big data, andrew feigenson, nielsen, online campaign ratings, videology ]]> Nielsen Expands Online Campaign Ratings Via Deals with Adap.tv, Videology 40.74241242338374 -73.99467945098877 DF1A3D7A-76CB-11E2-808A-D246FDDF1D35 http://blip.tv/beettv/vivian-schiller-nbc-news-is-readying-rich-journalism-destination-6530892 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6530892 6514202 file TV-G 0.0 2013-02-14T17:27:56Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 431 goRrg47PMAI http://blip.tv/play/goRrg47PMAI http://blip.tv/comments/?attached_to=post6530892&skin=rss Plesstv-VivianSchillerBigData848.png No license (All rights reserved)
NBC News is in the midst of the "reinvention" of its Web site which will launch this spring as a "rich journalism destination," with enterprise, investigative reporting and a significant increase of "Web native video" news reporting, says Vivian Schiller, Chief Digital Officer of NBC News in this dialogue from last week's Beet.TV Leadership Big Data Summit hosted by NBC News. Beginning the segment, Schiller explains how data is driving innovative journalism including NBC's report on the impact of guns in the United States. ]]> YahooPartnerVideoID Blip post id 6530892 http://blip.tv/file/6514202 Conferences and Other Events nbc news web video journalism big data Thu, 14 Feb 2013 17:27:56 +0000 nbc news, web video, journalism, big data http://a.images.blip.tv/Plesstv-VivianSchillerBigData848.png nbc news, web video, journalism, big data ]]> Vivian Schiller: NBC News is Readying "Rich Journalism Destination" 40.74241242338374 -73.99467945098877 5309EEDA-76C5-11E2-AE01-A78F97023305 http://blip.tv/beettv/j-r-mccabe-big-data-6530844 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6530844 6514154 file TV-G 0.0 2013-02-14T16:41:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 322 goRrg47PAAI http://blip.tv/play/goRrg47PAAI http://blip.tv/comments/?attached_to=post6530844&skin=rss Plesstv-JRMcCabeBigData256.png No license (All rights reserved)
Time Inc. is expanding video producton around its magazine brands, doing more live programming and entering into syndication agreements to expand the impact of the company's videos, says J.R. McCabe who joined Time Inc. from Meredith in November to lead an expanded video operation. I spoke with him on Tuesday, on-stage at the Beet.TV Big Data Leadership Summit hosted by NBC News Digital and presented by RAMP. In a Bloomberg Business Week interview, Time Warner CEO Jeff Bewkes addresses the increasing digital value at the comapny, including the magazine brands. In the story, Bewkes declines to address reports that Time Inc. may sell some of its titles to Meredith. ]]> YahooPartnerVideoID Blip post id 6530844 http://blip.tv/file/6514154 Conferences and Other Events time inc online video Thu, 14 Feb 2013 16:41:04 +0000 time inc, online video http://a.images.blip.tv/Plesstv-JRMcCabeBigData256.png time inc, online video ]]> Time Inc. Readies Ambitious Video Agenda with Ex-Meredith Exec J.R. McCabe 40.74241242338374 -73.99467945098877 4DE79BB4-7634-11E2-8234-B64B65E5D331 http://blip.tv/beettv/ashley-swartz-keynote-6530295 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6530295 6513605 file TV-G 0.0 2013-02-13T23:22:59Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 1080 goRrg47KWwI http://blip.tv/play/goRrg47KWwI http://blip.tv/comments/?attached_to=post6530295&skin=rss Plesstv-AshleySwartzKeynote229.png No license (All rights reserved)
Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss where this nascent industry is headed. In her keynote speech, Ashley Swartz, CEO of Furious Minds, spoke about the emergence of this new advertising format and offered up some key takeaways—"The 10 C’s"—on what the industry should be focusing on. Before getting to her 10 C’s, Swartz spoke about convergence, explaining that we’re beginning to see a huge shift and that "audience behavior and paradigms of consumption are changing faster than we can keep up." This shift, she says, indicates a lot more than "a new format or a new medium of advertising," says Swartz. "I really think that it’s a new industry and a new business, and with that comes a new model of doing business." Swartz explains, "This is a moment in time for us to look at redefining how and what we do," and with that in mind she put together a punch list of ten items that are important in today’s online video advertising landscape—Consumer, Collaboration, Co-Creation, Channel, Compensation, Capital, Currency, Consolidation, Cost and Change. In going through the list, Swartz covers a variety of aspects of the industry, from the importance of consumers to how this industry is being funded, methods for getting marketers on board, cutting costs and more. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6530295 http://blip.tv/file/6513605 Conferences and Other Events Wed, 13 Feb 2013 23:22:59 +0000 http://a.images.blip.tv/Plesstv-AshleySwartzKeynote229.png ]]> Ten Key Points around the Online Video Advertising Landscape, Analyst Ashley Swartz 40.74241242338374 -73.99467945098877 4D9D4A3E-7628-11E2-BA33-95DAB0E2064A http://blip.tv/beettv/financial-times-expands-digital-staff-readies-new-functionality-as-part-of-digital-first-6530211 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6530211 6513521 file TV-G 0.0 2013-02-13T21:57:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 310 goRrg47KBwI http://blip.tv/play/goRrg47KBwI http://blip.tv/comments/?attached_to=post6530211&skin=rss Plesstv-MartinDIcksonFinancialTimes812.png No license (All rights reserved)
As as part of the Financial Times recently announced "digital first," the London-based, global paper is expanding its digital staff, introducing a new real-time feature on market-moving news called Fast FT and building social tools for its audiences, says Martin Dickson, Managing Editor for the U.S. in this interview with Beet.TV Video, he says is essential for the site and the FT's approach is to leverage reporters' access to influencers to creating unique interviews. We spoke yesterday as the venerable newspaper celebrated its 125 year anniversary. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6530211 http://blip.tv/file/6513521 Conferences and Other Events martin dickson financial times journalism Wed, 13 Feb 2013 21:57:04 +0000 martin dickson, financial times, journalism http://a.images.blip.tv/Plesstv-MartinDIcksonFinancialTimes812.png martin dickson, financial times, journalism ]]> Financial TImes Expands Digital Staff, Readies New Functionality as Part of "Digital First" 40.74241242338374 -73.99467945098877 616F10C6-7626-11E2-8F57-D432AF8D7D1D http://blip.tv/beettv/video-is-so-coveted-now-that-nbc-news-digital-is-headed-to-the-tv-upfronts-peter-naylor-6530203 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6530203 6513513 file TV-G 0.0 2013-02-13T21:43:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 290 goRrg47JfwI http://blip.tv/play/goRrg47JfwI http://blip.tv/comments/?attached_to=post6530203&skin=rss Plesstv-PeterNaylorREVISED583.png No license (All rights reserved)
While NBC has brought full-players episodes of shows to the TV Upfronts, this will be the first time it will bring NBC News Digital video clips to the annual industry ad marketplace, says Peter Naylor, EVP of Digital Media Sales, in this segment from the Beet.TV executive summit on big data. He explains that "video is so coveted now, particularly at the top of the pyramid," where NBC is positioned. He says that the company large news portfolio has been "tethered" by technology, using FreeWheel to organize the inventory into a package for marketers. (FreeWheel manages ad insertion into video clips and live programming for NBC and other broadcasters.) As far as data around advertising sales, Naylor says while some form of programmatic buying is inevitable, NBC is selling out it inventory directly to marketers at very high rates. This Beet.TV event took place at NBC headquarters in New York. It was sponsored by RAMP. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6530203 http://blip.tv/file/6513513 Conferences and Other Events nbc news tv upfronts online video Wed, 13 Feb 2013 21:43:19 +0000 nbc news, tv upfronts, online video http://a.images.blip.tv/Plesstv-PeterNaylorREVISED583.png nbc news, tv upfronts, online video ]]> "Video is So Coveted Now" that NBC News Digital is Headed to the TV Upfronts, Peter Naylor 40.74241242338374 -73.99467945098877 8D2D2672-7611-11E2-9EAE-DE7ED6609184 http://blip.tv/beettv/lisa-hsia-bravo-beet-retreat-02_13_13-6530036 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6530036 6513346 file TV-G 0.0 2013-02-13T19:14:12Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 346 goRrg47IWAI http://blip.tv/play/goRrg47IWAI http://blip.tv/comments/?attached_to=post6530036&skin=rss Plesstv-lisaHsiaBravoBeetRetreat02_13_13177.png Creative Commons Attribution-NonCommercial 3.0
Thanks to social media, digital content and the second screen, networks are able to engage television viewers on a new level. At the Beet.TV executive retreat earlier this month, we heard from Lisa Hsia, EVP, Digital media at Bravo, who told us about how the NBCUniversal-owned cable channel is tapping into these channels to provide interactive experiences around shows that engage viewers seven days a week. Hsia says, "At Bravo we try to engage the user before, during and after the show," as well as between seasons. To do so, she explains, "We’ve increasingly built interactive experiences around the whole week." One example of this is Last Chance Kitchen, a digital series paired with the popular Bravo show Top Chef, in which eliminated chefs compete to get back on the show. Hsia also talks about Play Live—an online "Participation TV" experience that enables viewers to interact with content as it airs live on television. Unlike many other second screen experiences, Play Live doesn’t require viewers to download a dedicated app. Everything happens online. "It’s really about ease of use," says Hsia. "You don’t have to download an app, you don’t have to remember a text message code." You just head to the Play Live url on any device and you’re ready to participate and, thanks to this ease of use, Bravo has seen huge participation results. In the interview, Hsia also touches on the importance of considering that audience of a specific show when creating interactive experiences. Megan O’Neill ]]> YahooPartnerVideoID Blip post id 6530036 http://blip.tv/file/6513346 Default Category Wed, 13 Feb 2013 19:14:12 +0000 http://a.images.blip.tv/Plesstv-lisaHsiaBravoBeetRetreat02_13_13177.png ]]> Bravo’s Lisa Hsia On Keeping Viewers Engaged, 7 Days A Week http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 FFBDEF24-760B-11E2-95E7-A7AE98354309 http://blip.tv/beettv/gannett-stations-exploring-tools-to-expand-video-views-6529992 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6529992 6513302 file TV-G 0.0 2013-02-13T18:34:28Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 165 goRrg47ILAI http://blip.tv/play/goRrg47ILAI http://blip.tv/comments/?attached_to=post6529992&skin=rss Plesstv-davidPayneGannettBeetRetreat02_13_13849.png Creative Commons Attribution-NonCommercial 3.0
Gannett-owned local TV stations are exploring ways to extend video views and video advertising into new types of content and beyond the traditional geographic boundaries of TV broadcasters, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, during an interview with Beet.TV at the Beet.TV Leadership Summit on Big Data. "We are trying to create products that allow people to experience video views in between various types of other content. So as you are sliding through a Web site or tablet application, we want to serve rich media and video," he says. Key to success will be leveraging existing TV ads and outfitting their creative for digital, he explains. "The more we move away from flat, two-dimensional Web site pages to fluid, interactive applications, the more opportunity we have to inject meaningful advertising." ]]> YahooPartnerVideoID Blip post id 6529992 http://blip.tv/file/6513302 Default Category beet big data david payne gannett tv stations expand video views Wed, 13 Feb 2013 18:34:28 +0000 beet big data, david payne, gannett, tv stations, expand video views http://a.images.blip.tv/Plesstv-davidPayneGannettBeetRetreat02_13_13849.png beet big data, david payne, gannett, tv stations, expand video views ]]> Gannett Stations Exploring Tools to Expand Video Views http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 6FE5F00C-756D-11E2-8192-A44269CC5DE7 http://blip.tv/beettv/mediavest-s-bokor-interactivity-taking-off-with-two-screens-targeting-6529277 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6529277 6512587 file TV-G 0.0 2013-02-12T23:39:26Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 655 goRrg47CYQI http://blip.tv/play/goRrg47CYQI http://blip.tv/comments/?attached_to=post6529277&skin=rss Plesstv-JonathanBokorLiveIntv947.png No license (All rights reserved)
Addressable TV, two-screen interactivity and targeted advertising are all possible now, but marketers first need to make sure targeting makes sense for the brand, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat. "You need to start with the client's objectives. Is it reach, frequency, engagement? What are they trying to do with their ads?' he asked, during a deep-dive conversation with Ashley Swartz, CEO and Founder of Furious Minds. For instance, MediaVest works with pharmaceutical advertiser Bristol Myers-Squibb and some of its drugs have a wide target and some a narrow one. "For a narrow one, broad-based TV probably won't be the best approach and addressable might be better," he explains. He points out that two-screen advertising isn't technically "new." After all, companies such as ABC were working on two-screen applications more than a decade ago, and the device consumers interacted with then was a laptop or desktop. Bokor worked at ABC on interactivity for programs such as "Who Wants to Be a Millionaire?" as well as the Oscars.Now, the key to success with two-screen and interactivity is to recognize there are many ways to interact with consumers and a range of ad models that may work. Some consumers will pay $1.99 to watch a TV show that ran last night, others prefer a $7.95 Netflix subscription, and still others would rather pay for cable. "You need multiple ways for people to have access to content," Bokor says. ]]> YahooPartnerVideoID Blip post id 6529277 http://blip.tv/file/6512587 Conferences and Other Events beet retreat jonathan bokor mediavest ashley swartz targeting addressable Tue, 12 Feb 2013 23:39:26 +0000 beet retreat, jonathan bokor, mediavest, ashley swartz, targeting, addressable http://a.images.blip.tv/Plesstv-JonathanBokorLiveIntv947.png beet retreat, jonathan bokor, mediavest, ashley swartz, targeting, addressable ]]> MediaVest's Bokor: Interactivity Taking Off With Two Screens & Targeting 40.74241242338374 -73.99467945098877 C055D7BC-750B-11E2-9B9D-C5596AE0BC30 http://blip.tv/beettv/the-future-of-digital-publishing-will-be-via-html5-not-apps-mit-s-jason-pontin-6528687 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6528687 6511997 file TV-G 0.0 2013-02-12T12:00:10Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 183 goRrg46+EwI http://blip.tv/play/goRrg46+EwI http://blip.tv/comments/?attached_to=post6528687&skin=rss Plesstv-jasonPontinMITBeetRetreat02_12_13387.png Creative Commons Attribution-NonCommercial 3.0
While Apps have broad utility, for media publishers, they are not needed as the associated development costs and complexities are unnecessary, says Jason Pontin, Editor and Publisher of MIT's Technology Review, in this interview with Beet.TV Pontin says that a Web-based HTML5 platform will be the "future" of digital publishing. He points to Technology Review, the Financial Times and Quartz have implemented a non-App strategy for publishing solution. We spoke to him earlier this month at the Beet.TV executive retreat where he was a speaker and moderator. ]]> YahooPartnerVideoID Blip post id 6528687 http://blip.tv/file/6511997 Default Category html5 mit jason pontin Tue, 12 Feb 2013 12:00:10 +0000 html5, mit, jason pontin http://a.images.blip.tv/Plesstv-jasonPontinMITBeetRetreat02_12_13387.png html5, mit, jason pontin ]]> The Future of Digital Publishing will be via HTML5, not Apps, MIT's Jason Pontin http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877