www.beet.tv http://a.images.blip.tv/Plesstv-300x300_show_image722.jpg http://a.images.blip.tv/Plesstv-amp_show_background840.jpg http://a.images.blip.tv/Plesstv-amp_show_banner921.gif http://a.images.blip.tv/Plesstv-amp_show_halfbanner997.gif www.beet.tv http://a.images.blip.tv/user_photo_plesstv566-159.jpg The root to the media revolution Beet.TV is a daily video blog about how the online video revolution is affecting business and society. Interviews are done with influential players in this emerging world including analysts, technologists, journalists, media executives and academics. Th 40.74241242338374 -73.99467945098877 Andy Plesser no en http://blip.tv Tue, 15 May 2012 15:13:56 +0000 Tue, 15 May 2012 15:13:56 +0000 9713B294-9EA0-11E1-B455-F82F165078A2 http://blip.tv/beettv/branded-sponsorship-with-stephen-colbert-drives-social-buzz-for-wheat-thins-mediavest-s-amanda-richman-6146497 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6146497 6129701 file TV-PG 0.0 2012-05-15T15:13:56Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 312 goRrgveUJQI http://blip.tv/play/goRrgveUJQI http://blip.tv/comments/?attached_to=post6146497&skin=rss Plesstv-AmandaRichmanColbert384.png No license (All rights reserved)
Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV.We caught up with her at the Ad Age Social TV conference last week to discuss the Colbert-Kraft Food sponsorship. She says that it generated mega buzz as the host poked fun at the brand as well as how the agency looks to social media to measure the impact of such integrations. (See the routine edited into this clip.)The Wheat Thins mention was architected by Kraft agency MediaVest. The goal was to "spark a dialogue," she says. "The program was started with our conversations with media partners to integrate the Wheat Thins brand into the dialogue and do it in a way that is playful and makes fun of itself." The next step was to brief the Colbert team, who then used the brief as part of the segment, she explains in this video interview.When measuring these type of deals, agencies should look at engagement, time spent, conversations, volumes of tweets and the viral nature of the content, she tells us. Branded sponsorships, such as the Colbert one, can bring value to the marketer in the on-air mention, but also in the continued conversations among consumers via social channels. Social TV deals such as this are becoming more common for brands and networks. Richman also discusses the impact of the recently-held New Fronts. Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6146497 http://blip.tv/file/6129701 Business Autos & Vehicles youtube amanda richman mediavest stephen colbert wheat thins Tue, 15 May 2012 15:13:56 +0000 amanda richman, mediavest, stephen colbert, wheat thins http://a.images.blip.tv/Plesstv-AmandaRichmanColbert384.png amanda richman, mediavest, stephen colbert, wheat thins ]]> Branded Sponsorship with Stephen Colbert Drives Social Buzz for Wheat Thins, MediaVest's Amanda Richman 40.74241242338374 -73.99467945098877 0282E0FC-9ABB-11E1-8DAC-DFCB4FDAA76B http://blip.tv/beettv/magisto-ceo-social-video-is-about-much-more-than-sharing-video-6138309 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6138309 6121512 file TV-UN 0.0 2012-05-10T16:12:58Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 314 goRrgvbUKQI http://blip.tv/play/goRrgvbUKQI http://blip.tv/comments/?attached_to=post6138309&skin=rss Plesstv-MagistoOrenBoiman2968.jpg No license (All rights reserved)
TEL AVIV – Social video is booming, with apps like Viddy and SocialCam taking Facebook by storm. More people are sharing videos online than ever, but Oren Boiman, the CEO of Israel-based automatic video editing start-up Magisto says that, "social video is not just about being able to share videos with your friends." In this video interview, Boiman talks about Magisto’s vision for the future of social video. He says, "We think that social video is more about [sharing]… content that is extremely relevant to your social network, and this has to be personal." Boiman says that social video provides a way for users to tell their own story and to share moments from their lives that are meaningful for them. Boiman also discusses the Magisto Facebook timeline app, which recently launched and was featured by Facebook at a press event last month. Watch the full video interview to find out more. ]]> YahooPartnerVideoID Blip post id 6138309 http://blip.tv/file/6121512 Technology Autos & Vehicles youtube Thu, 10 May 2012 16:12:58 +0000 http://a.images.blip.tv/Plesstv-MagistoOrenBoiman2968.jpg ]]> Magisto CEO: Social Video Is About Much More Than Sharing Video 40.74241242338374 -73.99467945098877 8BAE5DCE-9A21-11E1-A846-C33412FC5CFA http://blip.tv/beettv/social-buzz-for-prime-time-tv-triples-year-over-year-trendrr-ceo-6136779 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6136779 6119982 file TV-G 0.0 2012-05-09T21:54:26Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 292 goRrgvbILwI http://blip.tv/play/goRrgvbILwI http://blip.tv/comments/?attached_to=post6136779&skin=rss Plesstv-MarkGhuneimWiredsetTrendrr988.png No license (All rights reserved)
The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV's latest findings in social TV. "It's explosive and happening naturally with consumers," he says in this video interview of the 194% growth in social buzz for TV shows year over year. "Social TV is the heart of smart TV."Trendrr.tv's customers include studios, networks, brands, producers, and agencies who use the real-time tracking data to understand consumer sentiment around shows, ads and news. Clients are even using it to understand which characters in a show are resonating, he says. Trendrr.tv tracks social feeds from Twitter, GetGlue, Facebook, Viggle and other second screen services to produce reports around the impressions and the engagement with TV across social channels. ]]> YahooPartnerVideoID Blip post id 6136779 http://blip.tv/file/6119982 Technology beet.tv adage social tv trendrr.tv mark ghuneim Wed, 09 May 2012 21:54:26 +0000 beet.tv, adage social tv, trendrr.tv, mark ghuneim http://a.images.blip.tv/Plesstv-MarkGhuneimWiredsetTrendrr988.png beet.tv, adage social tv, trendrr.tv, mark ghuneim ]]> Social Buzz for Prime-time TV Triples Year over Year, Trendrr CEO 40.74241242338374 -73.99467945098877 3B8433B4-9A17-11E1-9559-F3BC02FD5442 http://blip.tv/beettv/one-screen-solution-for-social-tv-is-the-next-big-thing-digitas-jordan-bitterman-6136647 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6136647 6119850 file TV-G 0.0 2012-05-09T20:40:37Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 346 goRrgvbHKwI http://blip.tv/play/goRrgvbHKwI http://blip.tv/comments/?attached_to=post6136647&skin=rss Plesstv-JordanBittermanDigitas771.png No license (All rights reserved)
While the two-screen experience (TV and handheld or laptop) is the predominent platform for social TV interaction, in the future, viewing and social interaction will be integrated into one screen, says Jordan Bitterman who heads up the social media practice at the global digital media shop Digitas. While networks and video producers long for the one-screen scenario, it is at least a year away from any significant implementation. We spoke with him today at the Advertising Age Social TV conference in New York where Bitterman was session moderator. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6136647 http://blip.tv/file/6119850 Business Wed, 09 May 2012 20:40:37 +0000 http://a.images.blip.tv/Plesstv-JordanBittermanDigitas771.png ]]> One-Screen Solution for Social TV is the Next Big Thing, Digitas' Jordan Bitterman 40.74241242338374 -73.99467945098877 05D05A36-9A17-11E1-9F64-E0887317E0D6 http://blip.tv/beettv/social-tv-service-viggle-hits-625-000-users-in-four-months-plans-new-features-6136636 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6136636 6119839 file TV-G 0.0 2012-05-09T20:39:07Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 331 goRrgvbHIAI http://blip.tv/play/goRrgvbHIAI http://blip.tv/comments/?attached_to=post6136636&skin=rss Plesstv-JasonReindorpViggle138.png Creative Commons Attribution-NonCommercial 3.0
Social TV newcomer Viggle has amassed more than 625,000 registered users four months after launch and is gearing up to add several new features shortly, the company says. Beet.TV caught up with Viggle's Jason Reindorp, VP of Marketing at Viggle, at the Ad Age Social TV in Manhattan on Wednesday. Viggle awards loyalty points redeemable for music downloads, movie tickets, and gift cards as users participate in polls, trivia and other forms of interactivity, Reindorp tells us. He says Viggle will introduce new games, social features and functionality in the next few months to grow its user base and engagement. Viggle users have engaged more than 142 million times since launch and active users check in an average of five times per day.The Viggle app works by analyzing audio cues from TV shows, prompting users to then check in to those shows to earn points and to participate in social activities. For an April airing of the award-winning film "To Kill a Mockingbird" on USA Network, the programmer saw a doubling in check-ins with about 50% of users playing along with polls. For more details on the technology and the cost-per-engagement pricing model, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6136636 http://blip.tv/file/6119839 Technology Autos & Vehicles youtube beet.tv adage social tv viggle jason reindorp Wed, 09 May 2012 20:39:07 +0000 beet.tv, adage social tv, viggle, jason reindorp http://a.images.blip.tv/Plesstv-JasonReindorpViggle138.png beet.tv, adage social tv, viggle, jason reindorp ]]> Social TV Service Viggle Hits 625,000 Users In Four Months; Plans New Features http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 5A27D5CC-9A09-11E1-8DCB-B20F9B027861 http://blip.tv/beettv/social-media-drives-15-of-online-video-traffic-for-cbs-6136470 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6136470 6119673 file TV-G 0.0 2012-05-09T19:01:15Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 222 goRrgvbFegI http://blip.tv/play/goRrgvbFegI http://blip.tv/comments/?attached_to=post6136470&skin=rss Plesstv-MarcDeBevoiseCBS373.png No license (All rights reserved)
CBS Inerative's vast number of Facebook fans and Twitter followers now source 15 percent of the site's video views says VP and General Manager Marc DeBevoise in his interview with Beet.TV. He says the new found source of traffic is because popular CBS series such as 'How I Met Your Mother,' have large audiences who actively engage with the show via Facebook and Twitter. So, recently, when the comdey's Facebook fan page crossed 20 million likes, the cast did a shout out on the show, which acocounted for 40 to 50 percent of CBS.com's video views for that day alone. Social traffic poses good news for the site and its advertisers, since the users are "by definition more engaged, when they are delivered to the site." says DeBovoise. He spoke to Beet.TV at the Ad Age Social TV conference. ]]> YahooPartnerVideoID Blip post id 6136470 http://blip.tv/file/6119673 Web Development and Sites Autos & Vehicles youtube Wed, 09 May 2012 19:01:15 +0000 http://a.images.blip.tv/Plesstv-MarcDeBevoiseCBS373.png ]]> Social Media Drives 15% Of Online Video Traffic For CBS 40.74241242338374 -73.99467945098877 8CCF683E-9912-11E1-B035-F4AFDB36B691 http://blip.tv/beettv/viewbix-is-turning-online-video-viewers-into-action-takers-6133611 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6133611 6116814 file TV-UN 0.0 2012-05-08T13:34:34Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 391 goRrgvavTwI http://blip.tv/play/goRrgvavTwI http://blip.tv/comments/?attached_to=post6133611&skin=rss Plesstv-JonathanStefanskyViewbix972.jpg No license (All rights reserved)
One of the biggest issues that brands and businesses face when using online video to market their products is converting viewers into action takers. Viewbix aims to solve this problem with an interactive video solution that enables creators to add interactive apps to any video to increase engagement and encourage action. Viewbix CEO Jonathan Stefansky says, "The whole point of video creation, and spending your time and effort creating a video is to drive action." Viewbix encourages action with interactive apps that live within the video player itself. Through the Viewbix platform, viewers can do things like make purchases, get more information, sign up for newsletters, follow brands on social networks and more, all from within the viewing window. In this video interview, Stefansky explains that Viewbix users are seeing unbelievable interaction rates. "We’re seeing on average that when someone starts watching a video in a Viewbix player more than 20% of the viewers are taking some type of action." Watch the video to find out more about how non-profits, musicians, real estate agents and more are using Viewbix. Check out our interview with Viewbix COO Hillel Scheinfeld on the $2 million funding round that the company announced earlier this week. ]]> YahooPartnerVideoID Blip post id 6133611 http://blip.tv/file/6116814 Technology Autos & Vehicles youtube Tue, 08 May 2012 13:34:34 +0000 http://a.images.blip.tv/Plesstv-JonathanStefanskyViewbix972.jpg ]]> Viewbix is Turning Online Video Viewers Into Action Takers 40.74241242338374 -73.99467945098877 76BAEBA0-9902-11E1-8731-96EEB497FC14 http://blip.tv/beettv/interactive-video-platform-viewbix-raises-2-million-in-series-a-funding-6133450 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6133450 6116653 file TV-UN 0.0 2012-05-08T11:39:25Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 237 goRrgvauLgI http://blip.tv/play/goRrgvauLgI http://blip.tv/comments/?attached_to=post6133450&skin=rss Plesstv-HillelScheinfeldViewbix961.jpg No license (All rights reserved)
Viewbix, developer of an interactive video platform based out of Israel, announced today that it has raised $2 million in a series 'A' funding round. Earlier this week we spoke with Viewbix COO Hillel Scheinfeld about the funding round, which is led by Canaan Partners with participation from Longfellow Venture Partners. In this video interview, Scheinfeld explains that Viewbix provides a platform that allows users to "add interactive apps into a video that really turns the player from a simple viewing experience into a mini website that’s completely interactive." Scheinfeld says that the new funding will allow Viewbix to create more advanced analytics, offer more customization of the video player layout, and give enterprise clients the ability to build custom skins and customizable apps. ]]> YahooPartnerVideoID Blip post id 6133450 http://blip.tv/file/6116653 Technology Tue, 08 May 2012 11:39:25 +0000 http://a.images.blip.tv/Plesstv-HillelScheinfeldViewbix961.jpg ]]> Interactive Video Platform Viewbix Raises $2 Million In Series 'A' Funding 40.74241242338374 -73.99467945098877 6117423C-94A0-11E1-8B5E-9CFB1A9E9D63 http://blip.tv/beettv/eli-goodmacomscore-s-goodman-we-have-brought-a-standardization-to-youtuben-05_02_12-6123689 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6123689 6106890 file TV-G 0.0 2012-05-02T21:47:14Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 222 goRrgvXiDQI http://blip.tv/play/goRrgvXiDQI http://blip.tv/comments/?attached_to=post6123689&skin=rss Plesstv-EliGoodman05_02_12675.png No license (All rights reserved)
comScore has been working closely with YouTube since last July to provide third party demographics around consumption and demographics.As a result of these efforts, comScore has established a brought "a standardization" around the giant video site -- data which is critical for the content creators, YouTube and brand advertisers, says Eli Goodman, Media Evangelist at comScore in this interview with Beet.TVWe interviewed him on Wednesday at the the International Academy of Web Television (IAWTV ]]> YahooPartnerVideoID Blip post id 6123689 http://blip.tv/file/6106890 Business Wed, 02 May 2012 21:47:14 +0000 http://a.images.blip.tv/Plesstv-EliGoodman05_02_12675.png ]]> Eli GoodmacomScore's Goodman: We Have Brought "a Standardization" to YouTuben 05_02_12 40.74241242338374 -73.99467945098877 7DF837F0-9499-11E1-A639-A5CD346A5CBA http://blip.tv/beettv/the-new-york-times-launches-ricochet-viral-ad-tool-for-marketers-6123612 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6123612 6106813 file TV-G 0.0 2012-05-02T20:57:56Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 409 goRrgvXhQAI http://blip.tv/play/goRrgvXhQAI http://blip.tv/comments/?attached_to=post6123612&skin=rss Plesstv-MichaelZimbalistNYTimes991.png No license (All rights reserved)
The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to Times content says Michael Zimbalist, VP of Research and Development, in his interview with Beet.TV.Traditionally, brands have purchased content to reach a publisher's specific audiences. Now with Ricochet, brands can bring new and informative content to its following, while serving its own advertising goals.Zimbalist says the company's launch partner SAP has put the product to test by selecting articles on cloud computing, enterprise computing and mobility and attaching its advertising using Ricochet's many templates. The program then generates a unique link to the content with SAP branding, which the company can share via Twitter, Facebook, eNewletter, Google+ and other social media. Currently, each link is valid for a one-month, timeframe, but that will change as the product develops.He says the next step is for Ricochet to become a self service tool, "brands can [in the future] login, find the content they want, upload their creative, send it to us, we have an editorial checkpoint and then we make it live." Nitya Rajan ]]> YahooPartnerVideoID Blip post id 6123612 http://blip.tv/file/6106813 The Mainstream Media Autos & Vehicles youtube Wed, 02 May 2012 20:57:56 +0000 http://a.images.blip.tv/Plesstv-MichaelZimbalistNYTimes991.png ]]> The New York Times Launches "Ricochet" - Viral Ad Tool for Marketers 40.74241242338374 -73.99467945098877 0F31E938-9476-11E1-BE9E-E108980E35B0 http://blip.tv/beettv/vibrant-media-introduces-full-screen-user-controlled-video-ads-6123015 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6123015 6106216 file TV-G 0.0 2012-05-02T16:44:17Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 260 goRrgvXcawI http://blip.tv/play/goRrgvXcawI http://blip.tv/comments/?attached_to=post6123015&skin=rss Plesstv-CellaIrvineVibrant558.png No license (All rights reserved)
Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a video ad unit which expands full-screen when visitors choose. For publishers seeking a new revenue opportunities and for advertisers dealing with a lack of inventory, the new Vibrant "Lightbox" will be solution, says CEO Cella Irvine in this inteview with Beet.TV Andy Plesser ]]> YahooPartnerVideoID Blip post id 6123015 http://blip.tv/file/6106216 Default Category Autos & Vehicles youtube Wed, 02 May 2012 16:44:17 +0000 http://a.images.blip.tv/Plesstv-CellaIrvineVibrant558.png ]]> Vibrant Media Introduces Full-Screen, User-Controlled Video Ads 40.74241242338374 -73.99467945098877 D8DB08B0-946B-11E1-82E6-A153162470B7 http://blip.tv/beettv/the-new-york-times-launches-branding-campaign-with-online-video-6122894 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6122894 6106095 file TV-G 0.0 2012-05-02T15:31:11Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 330 goRrgvXbcgI http://blip.tv/play/goRrgvXbcgI http://blip.tv/comments/?attached_to=post6122894&skin=rss Plesstv-LauraLangdonNYTimes322.png No license (All rights reserved)
The New York Times has launched a branding program using online video as the medium. The campaign launched this week on several sites including Salon, Gothamist, Bloomberg and Comedy Central.Yesterday we interviewed Laura Langdon, VP of Marketing for the Times about the new campaign.The focus of the campaign is around digital subscriptions to the paper. Yesterday, the paper reported a big rise in digital subscriptions.You will see some examples of the videos in our report. ]]> YahooPartnerVideoID Blip post id 6122894 http://blip.tv/file/6106095 The Mainstream Media Wed, 02 May 2012 15:31:11 +0000 http://a.images.blip.tv/Plesstv-LauraLangdonNYTimes322.png ]]> The New York Times Launches Branding Campaign with Online Video 40.74241242338374 -73.99467945098877 6D4B93F4-939D-11E1-A116-E79CB2E8F496 http://blip.tv/beettv/big-digital-media-conference-set-for-paris-in-june-with-randi-zuckerberg-others-6120752 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6120752 6103951 file TV-UN 0.0 2012-05-01T14:53:35Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 131 goRrgvXLFAI http://blip.tv/play/goRrgvXLFAI http://blip.tv/comments/?attached_to=post6120752&skin=rss Plesstv-miraEmmerling358.png No license (All rights reserved)
PARIS -- UbiQ, a new digital media and entertainment conference will debut in Paris on June 18 and 19, with several highlevel speakers including Randy Zuckerberg, Machinima's Allen DeBevoise, Ooyala co-founder Sean Knapp and some 60 others who will be part of the conference at the historic Palais Brongnairt. For an overview on the event, we produced this video in Paris with Mira Emmerling, who heads marketing and operations for the conference. Beet.TV is a media sponsor of the conference and will be covering. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6120752 http://blip.tv/file/6103951 Technology Autos & Vehicles youtube Tue, 01 May 2012 14:53:35 +0000 http://a.images.blip.tv/Plesstv-miraEmmerling358.png ]]> Big Digital Media Conference Set for Paris in June with Randi Zuckerberg, others 40.74241242338374 -73.99467945098877 FC22DDE6-90AD-11E1-B1EA-D11108C9200B http://blip.tv/beettv/embracing-grp-s-madison-ave-has-flipped-the-switch-for-online-video-buying-6114597 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114597 6097793 file TV-G 0.0 2012-04-27T21:14:33Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 375 goRrgvWbCQI http://blip.tv/play/goRrgvWbCQI http://blip.tv/comments/?attached_to=post6114597&skin=rss Plesstv-AshleySwartzNABLivestream911.png No license (All rights reserved)
Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser, during his recap of the National Association of Broadcasters' Show with Ashley Swartz, who moderated a Beet.TV live show at the event.The use of GRPs by premium online video networks could create a tipping point for online video and make it easier for buyers to shift dollars from TV to online. Other trends to come in online video this year will be in more crossover amongst TV and digital buyers, Plesser says. He also contends that the most fertile content opportunities for digital lie in monetizing valuable archives and niche entertainment videos. Plesser spoke to content delivery networks at NAB and reports that the cost of serving content is rising, putting CDNs in a strong position. "It's not a commodity," he says.Ashley Swartz, founder of Furious Minds, helped Beet.TV moderate this session. Swartz is former SVP and leader of the interactive video practice at Digitas. This segment is part of a live show produced at the NAB Show in Las Vegas by Livestream. ]]> YahooPartnerVideoID Blip post id 6114597 http://blip.tv/file/6097793 Technology beet.tv nab ashley swartz livestream furious minds andy plesser. nab Fri, 27 Apr 2012 21:14:33 +0000 beet.tv, nab, ashley swartz, livestream, furious minds, andy plesser. nab http://a.images.blip.tv/Plesstv-AshleySwartzNABLivestream911.png beet.tv, nab, ashley swartz, livestream, furious minds, andy plesser. nab ]]> Embracing GRP's, Madison Ave has "Flipped the Switch" for Online Video Buying 40.74241242338374 -73.99467945098877 70B03094-90AB-11E1-9233-A04450C2E5DB http://blip.tv/beettv/html5-to-drive-more-measurable-cross-platform-ad-buys-mdialog-says-6114559 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114559 6097755 file TV-G 0.0 2012-04-27T20:56:20Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 405 goRrgvWaYwI http://blip.tv/play/goRrgvWaYwI http://blip.tv/comments/?attached_to=post6114559&skin=rss Plesstv-TimStreetNABLivestream721.png No license (All rights reserved)
HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-insertion company mDialog, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. His firm delivers commercials across platforms, including mobile devices as well as for VOD, linear and live TV broadcasts. The HTML live streaming format can give broadcasters more flexibility to deliver content, ads and targeted advertising, he explains. Using HTML 5, mDialog can create interactive, addressable overlays to run across platforms. "We can switch things out in the stream. We can switch from programming to a commercial break...We can go from a national avail to a local avail," he explains. For more details on these tools and on bundling of TV buys, check out this video interview with Ashley Swartz, founder of Furious Minds, who helped Beet.TV moderate this session. Swartz is former SVP and leader of the interactive video practice at Digitas.This segment is part of a live show produced at the NAB Show in Las Vegas by Livestream. ]]> YahooPartnerVideoID Blip post id 6114559 http://blip.tv/file/6097755 Business beet.tv nab ashley swartz livestream tim street mdialog Fri, 27 Apr 2012 20:56:20 +0000 beet.tv, nab, ashley swartz, livestream, tim street, mdialog http://a.images.blip.tv/Plesstv-TimStreetNABLivestream721.png beet.tv, nab, ashley swartz, livestream, tim street, mdialog ]]> HTML5 to Drive More Measurable Cross-Platform Ad Buys, mDialog Says 40.74241242338374 -73.99467945098877 4E55323E-90AA-11E1-A3F5-AD115E2D1EAE http://blip.tv/beettv/online-video-biz-should-adopt-tv-metrics-yahoo-video-says-6114547 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114547 6097743 file TV-G 0.0 2012-04-27T20:48:13Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 475 goRrgvWaVwI http://blip.tv/play/goRrgvWaVwI http://blip.tv/comments/?attached_to=post6114547&skin=rss Plesstv-JasonDimbergNABLivestream311.png No license (All rights reserved)
To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas."We have to bring volume to the table to hard sell with advertisers and marketers and agencies on shifting [to digital]," he says. "We need to show increased scale of premium content and we need to standardize metrics across TV and digital."Digital video already delivers promising results in brand recall, ad favorability and message recall, he says. That's why it makes sense for advertisers to optimize their ads for various screens. "If you can adjust the ad experience based on distribution, you can maintain those lifts," he says. Even so, the business needs scale and that will most likely come through a common currency, similar to AOL's adoption of GRPs with Nielsen. After all, of the five hours of video Americans watch every day, 98% of those are seen on a TV set, Nielsen said in its latest cross-platform report.Ashley Swartz, founder of Furious Minds, helped Beet.TV moderate this session. Swartz is former SVP and leader of the interactive video practice at Digitas. This segment is part of a live show produced at the NAB Show in Las Vegas by Livestream. ]]> YahooPartnerVideoID Blip post id 6114547 http://blip.tv/file/6097743 Business beet.tv nab ashley swartz livestream furious minds jason dimberg yahoo grps Fri, 27 Apr 2012 20:48:13 +0000 beet.tv, nab, ashley swartz, livestream, furious minds, jason dimberg, yahoo, grps http://a.images.blip.tv/Plesstv-JasonDimbergNABLivestream311.png beet.tv, nab, ashley swartz, livestream, furious minds, jason dimberg, yahoo, grps ]]> Online Video Biz Should Adopt TV Metrics, Yahoo Video Says 40.74241242338374 -73.99467945098877 FB2E1A2A-90A5-11E1-B4C7-CD3B32EA0DD3 http://blip.tv/beettv/vod-ads-drive-brand-lift-engagement-blackarrow-finds-6114506 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114506 6097702 file TV-G 0.0 2012-04-27T20:17:15Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 477 goRrgvWaLgI http://blip.tv/play/goRrgvWaLgI http://blip.tv/comments/?attached_to=post6114506&skin=rss Plesstv-KeithKryszczunNABLivestream191.png No license (All rights reserved)
Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. BlackArrow analyzed the effectiveness of VOD ads in a detailed study this past fall revealing that VOD users are comfortable with ads, can handle longer ad loads, and are often more receptive to the spots and to interacting with them, Kryszczun says during the interview. Specifically, the study found that aided recall of brands was about the same -- 63% to 64% for light loads and 58% to 59% for moderate and heavy loads."The viewers recognized that it was a different kind of viewing experience than when they watch on linear," he says, adding that providers don't have to replicate the same ads on VOD, and can opt to dynamically insert ads in that medium. "I think VOD will be the first platform where true one-to-one addressability happens at scale."BlackArrow currently works with Comcast and recently signed Rogers Cable as well. Ashley Swartz, founder of Furious Minds, helped Beet.TV moderate this session. Swartz is former SVP and leader of the interactive video practice at Digitas. This segment is part of a live show produced at the NAB Show in Las Vegas by Livestream. ]]> YahooPartnerVideoID Blip post id 6114506 http://blip.tv/file/6097702 Business beet.tv nab ashley swartz livestream furious minds keith kryszczun blackarrow Fri, 27 Apr 2012 20:17:15 +0000 beet.tv, nab, ashley swartz, livestream, furious minds, keith kryszczun, blackarrow http://a.images.blip.tv/Plesstv-KeithKryszczunNABLivestream191.png beet.tv, nab, ashley swartz, livestream, furious minds, keith kryszczun, blackarrow ]]> VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds 40.74241242338374 -73.99467945098877 6CD2413A-909F-11E1-9441-94E631F7AA37 http://blip.tv/beettv/ad-industry-chief-nancy-hill-bets-on-tv-ad-insertion-refined-metrics-6114436 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114436 6097632 file TV-G 0.0 2012-04-27T19:30:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 447 goRrgvWZaAI http://blip.tv/play/goRrgvWZaAI http://blip.tv/comments/?attached_to=post6114436&skin=rss Plesstv-AdIndustryChiefNancyHillBetsOnTVAdInsertionRefinedMet881.png No license (All rights reserved)
The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and Nielsen can help brands and agencies better compare apples to apples, she says. As the head of the advertising agency association, Hill would like to see measurement systems that can help marketers and agencies make the best decisions about where to spend ad dollars and whether they should shift money from one medium to another. Hill also talks about the 4As' Ad-ID monitoring technology to track traditional TV ads and to better manage the insertion of those ads. Soon, she expects third-party dynamic ad insertion, like that used online, will come to TV. Expect more tests and pilots of that technology next year, she tells Ashley Swartz, founder of Furious Minds, who helped Beet.TV moderate this session. Swartz is former SVP and leader of the interactive video practice at Digitas.This segment is part of a live show produced at the NAB Show in Las Vegas by Livestream. ]]> YahooPartnerVideoID Blip post id 6114436 http://blip.tv/file/6097632 Business beet.tv nab ashley swartz livestream furious minds nancy hill 4as Fri, 27 Apr 2012 19:30:19 +0000 beet.tv, nab, ashley swartz, livestream, furious minds, nancy hill, 4as http://a.images.blip.tv/Plesstv-AdIndustryChiefNancyHillBetsOnTVAdInsertionRefinedMet881.png beet.tv, nab, ashley swartz, livestream, furious minds, nancy hill, 4as ]]> Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics 40.74241242338374 -73.99467945098877 F0E8D15C-9093-11E1-B4CA-A6EDA937B09E http://blip.tv/beettv/uber-agent-to-the-web-video-stars-this-is-becoming-a-real-business-6114310 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114310 6097506 file TV-G 0.0 2012-04-27T18:08:07Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 167 goRrgvWYagI http://blip.tv/play/goRrgvWYagI http://blip.tv/comments/?attached_to=post6114310&skin=rss Plesstv-GeorgeRuizICM989.png No license (All rights reserved)
YouTube's $100 million investment in original content has helped accelerate the business of online video, and many Web stars are now making a living from their online work, said George Ruiz, Head of New Media & SVP Business Affairs at ICM, during an interview with Beet.TV at the Digitas NewFront in New York last week. "A lot of clients have turned Web video into a real business and it's their day to day business now," he says in this video interview. He adds that he attended the NewFront in part to network with both potential brand partners as well as portal partners. His client Jenna Marblesjas amassed nearly half a billion views for YouTube channel. Other Ruiz clients with strong online video viewerships include Felicia Day and Kevin Pollak. ]]> YahooPartnerVideoID Blip post id 6114310 http://blip.tv/file/6097506 Business Autos & Vehicles youtube beet.tv digital content new front george ruiz icm jenna marbles Fri, 27 Apr 2012 18:08:07 +0000 beet.tv, digital content new front, george ruiz, icm, jenna marbles http://a.images.blip.tv/Plesstv-GeorgeRuizICM989.png beet.tv, digital content new front, george ruiz, icm, jenna marbles ]]> Uber Agent to the Web Video Stars: This Is Becoming a "Real Business" 40.74241242338374 -73.99467945098877 3A06A292-908A-11E1-8C0A-97E24F6EDD4C http://blip.tv/beettv/all-media-should-be-earned-digitas-creative-chief-says-6114140 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6114140 6097333 file TV-G 0.0 2012-04-27T16:58:35Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 250 goRrgvWXQAI http://blip.tv/play/goRrgvWXQAI http://blip.tv/comments/?attached_to=post6114140&skin=rss Plesstv-MarkBeechingDigitas286.png No license (All rights reserved)
Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the Web, said Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, during an interview with Beet.TV at the Digitas NewFront in New York last week."All media must be earned whether you own it or not. What is the content doing to earn attention and create value?" he poses during this video interview. Consumers can easily ignore advertising messages, and that's why the moniker of "earned media" should apply across the board inluding to paid media, he says.He also elaborates on trends in online video including the larger role data is playing in bringing brands on board. Marketers are relying on the plethora of data now available to them to help reach the targeted audiences online. More content is being produced specifically for digital distribution rather than simply being repurposed for the Web, he adds. ]]> YahooPartnerVideoID Blip post id 6114140 http://blip.tv/file/6097333 Business Autos & Vehicles youtube beet.tv digital content new front mark beeching digitas chief creative officer paid and earned media Fri, 27 Apr 2012 16:58:35 +0000 beet.tv, digital content new front, mark beeching, digitas chief creative officer, paid and earned media http://a.images.blip.tv/Plesstv-MarkBeechingDigitas286.png beet.tv, digital content new front, mark beeching, digitas chief creative officer, paid and earned media ]]> All Media Should be Earned, Digitas Creative Chief Says 40.74241242338374 -73.99467945098877 2317EC16-9081-11E1-9E44-F53A4B0C5DFD http://blip.tv/beettv/balancing-creativity-and-commerce-web-video-star-felicia-day-on-working-with-brands-6113996 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6113996 6097189 file TV-G 0.0 2012-04-27T15:53:31Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 243 goRrgvWWMAI http://blip.tv/play/goRrgvWWMAI http://blip.tv/comments/?attached_to=post6113996&skin=rss Plesstv-FeliciaDayDigitas466.png No license (All rights reserved)
Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected with Day at the Digitas NewFront in New York this week to talk about her YouTube channel and what it takes to be successful with sponsors. She shares advice on opportunities for funding, on finding the right balance between creativity and working with brands, and the differences between the Web and TV. That includes providing mechanisms for feedback, comments and community. "My shows aren't meant to be passively consumed like a TV show, but meant to educate or inspire viewers to go buy a book, or get a tabletop game, or get a weird trapeze lesson or to tell stories with their children," she tells us in this video interview. ]]> YahooPartnerVideoID Blip post id 6113996 http://blip.tv/file/6097189 Business beet.tv digital content new front felicia day youtube channel Fri, 27 Apr 2012 15:53:31 +0000 beet.tv, digital content new front, felicia day, youtube channel http://a.images.blip.tv/Plesstv-FeliciaDayDigitas466.png beet.tv, digital content new front, felicia day, youtube channel ]]> Balancing Creativity and Commerce: Web Video Star Felicia Day on Working with Brands 40.74241242338374 -73.99467945098877 A2F4A30A-9079-11E1-8E98-CFC112775669 http://blip.tv/beettv/digitas-readies-out-engagement-tool-for-brand-marketers-6113865 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6113865 6097058 file TV-G 0.0 2012-04-27T14:59:49Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 281 goRrgvWVLQI http://blip.tv/play/goRrgvWVLQI http://blip.tv/comments/?attached_to=post6113865&skin=rss Plesstv-StephanieSarofianDigitasNewfront240.png No license (All rights reserved)
Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content for digital platforms, said Stephanie Sarofian, Managing Director of the Third Act, the branded content arm of Digitas that is hosting the Digitas NewFront in New York this week. Beet.TV connected with Sarofian at the event about the future of Web video and new metrics Digitas is developing around engagement."This year, 2012 going into 2013, is going to be the year for long form," she says during the video interview, elaborating on where longer-form programming makes sense for brands. She adds that this year is the 5th for the NewFront, which has grown from 125 clients attending, to 750 in the audience now, half of which are brand marketers.Next up she says Digitas will introduce a tool called ROCI, for "return on content investment." It'll help brands to better measurement engagement with digital programming and ads. ]]> YahooPartnerVideoID Blip post id 6113865 http://blip.tv/file/6097058 Technology beet.tv digital content new front stephanie sarofian digitas Fri, 27 Apr 2012 14:59:49 +0000 beet.tv, digital content new front, stephanie sarofian, digitas http://a.images.blip.tv/Plesstv-StephanieSarofianDigitasNewfront240.png beet.tv, digital content new front, stephanie sarofian, digitas ]]> Digitas Readies Out "Engagement" Tool for Brand Marketers 40.74241242338374 -73.99467945098877 4B0088CC-9073-11E1-89C6-C8EA2490A85F http://blip.tv/beettv/mashable-makes-big-move-into-video-production-and-syndication-6113774 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6113774 6096967 file TV-G 0.0 2012-04-27T14:14:25Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 220 goRrgvWUUgI http://blip.tv/play/goRrgvWUUgI http://blip.tv/comments/?attached_to=post6113774&skin=rss Plesstv-adamOstrow246.png Creative Commons Attribution-NonCommercial 3.0
From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Adam Ostrow, Executive Editor in this interview with Beet.TVHe says that Mashable will be surfacing third-party video content. And, the company has entered into syndicators to expand the reach of Mashable videos beyond its site.Earlier this week, Ostow outlined his plans in a blog post.We spoke yesterday at the Digitas NewFront event were Ostrow moderated a session. ]]> YahooPartnerVideoID Blip post id 6113774 http://blip.tv/file/6096967 Default Category Fri, 27 Apr 2012 14:14:25 +0000 http://a.images.blip.tv/Plesstv-adamOstrow246.png ]]> Mashable Makes Big Move Into Video Production and Syndication http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 E890D93E-8FBF-11E1-B680-E8B23F84EC4F http://blip.tv/beettv/yahoo-s-levinsohn-we-are-investing-heavily-in-premium-content-6112011 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6112011 6095204 file TV-G 0.0 2012-04-26T16:50:20Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 163 goRrgvWGbwI http://blip.tv/play/goRrgvWGbwI http://blip.tv/comments/?attached_to=post6112011&skin=rss Plesstv-rossLevinsohn671.png Creative Commons Attribution-NonCommercial 3.0
Yahoo! is investing heavily in original, premium video for the Web, says Ross Levensohn, Yahoo! EVP for the America's in this inteview with Beet.TV at yesterday's Digital New Front event where the company unveiled a slate of new shows.The new programming includes entertainment, scripted, lifestyle and news programming created with ABC News, he says.Among the shows announced is a new Web-only news show with Katie Couric, produced with ABC.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6112011 http://blip.tv/file/6095204 Default Category Autos & Vehicles youtube Thu, 26 Apr 2012 16:50:20 +0000 http://a.images.blip.tv/Plesstv-rossLevinsohn671.png ]]> Yahoo's Levinsohn: We Are Investing Heavily in Premium Content" http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 9992A3F6-8FAD-11E1-AFD1-EAD4FA25DCD6 http://blip.tv/beettv/yahoo-media-chief-video-on-the-internet-has-come-of-age-6111724 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6111724 6094917 file TV-G 0.0 2012-04-26T14:39:16Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 139 goRrgvWEUAI http://blip.tv/play/goRrgvWEUAI http://blip.tv/comments/?attached_to=post6111724&skin=rss Plesstv-YahooMediaChiefVideoOnTheInternetHasComeOfAge452.png Creative Commons Attribution-NonCommercial 3.0
Video on the Internet has come of age and there is a big movement to premium content, says Mickie Rosen, SVP, Media Network, Yahoo! in this interview with Beet.TVWe spoke with her at the Yahoo! Digital New Front yesterday in Manhattan where the company unveiled a slate of Web video shows.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6111724 http://blip.tv/file/6094917 Default Category Autos & Vehicles youtube Thu, 26 Apr 2012 14:39:16 +0000 http://a.images.blip.tv/Plesstv-YahooMediaChiefVideoOnTheInternetHasComeOfAge452.png ]]> Yahoo! Media Chief: "Video on the Internet has Come of Age" http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 43A7C4FA-8F15-11E1-8DAD-AA219CEF0CFE http://blip.tv/beettv/vuguru-to-launch-four-digital-shows-with-aol-6110227 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6110227 6093419 file TV-G 0.0 2012-04-25T20:28:49Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 251 goRrgvT4dwI http://blip.tv/play/goRrgvT4dwI http://blip.tv/comments/?attached_to=post6110227&skin=rss Plesstv-LarryTanzVuguru598.png No license (All rights reserved)
Digital studio Vuguru has paired up with AOL on several new scripted programs and will roll out the first four throughout the year, including "Fetching," created by "Sex and the City" writer Amy Harris. The companies announced the details at the Digital Content NewFront in New York, where Beet.TV caught up with Vuguru's CEO Larry Tanz after the event. The scripted show "Fetching" chronicles a New York lawyer who quits her job to open a doggie day care and the show debuts June 18 on AOL, Tanz tells us in this video interview. Vuguru is also working with AOL on shows including "Little Women, Big Cars" about four moms juggling their daily lives, slated for a May debut; "Greetings From Home," a family comedy bowing in the fall; and then "Playdate," which Tanz describes as a "dark comedy."Tanz adds that in addition to online carriage, Vuguru also distributes its shows around the world and on TV, subscription services, video-on-demand and other formats. Since the Michael Eisner-founded studio launched four years ago, consumers have become much more willing to watch longer form videos online, Tanz says. For more details on Vuguru's shows, check out this interview. ]]> YahooPartnerVideoID Blip post id 6110227 http://blip.tv/file/6093419 Movies and Television beet.tv larry tanz vuguru aol fetching digital content newfront Wed, 25 Apr 2012 20:28:49 +0000 beet.tv, larry tanz, vuguru, aol, fetching, digital content newfront http://a.images.blip.tv/Plesstv-LarryTanzVuguru598.png beet.tv, larry tanz, vuguru, aol, fetching, digital content newfront ]]> Vuguru to Launch Four Digital Shows with AOL 40.74241242338374 -73.99467945098877 D03046CA-8EEF-11E1-9D06-F163C2F1929F http://blip.tv/beettv/aol-to-launch-50-new-shows-sell-video-ads-on-grps-6109643 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6109643 6092835 file TV-G 0.0 2012-04-25T16:00:43Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 104 goRrgvT0LwI http://blip.tv/play/goRrgvT0LwI http://blip.tv/comments/?attached_to=post6109643&skin=rss Plesstv-KarenCahnAOLOn418.png No license (All rights reserved)
At the Digital Content NewFront in New York, AOL announced 50 new shows including a Jennifer Lopez-produced program, an original production from digital studio Vuguru, as well as shows on technology, auto, style, food and more, said Karen Cahn, GM for Branded Entertainnment at AOL. Beet.TV spoke with her after the upfront presentation outside the event venue in Manhattan’s meat packing district."It's all premium, across all screens and only on AOL," she says in this video interview. The next step is getting brands on board. Brand partners who have supported AOL's original content efforts include GM, Toyota, P&G, Unilever, AT&T, Sony Pictures, Disney, Sprint, Samsung and others.AOL also introduced a new video hub dubbed "AOL On" that will include videos in categories such as food, travel, and health. Celebrities including Heidi Klum and Adrian Grenier will curate playlists.AOL has been making moves to position its programming on a par with TV. Earlier this month, the Web giant partnered with Nielsen to begin selling online video campaigns based on online GRPs using Nielsen's reach and frequency model, rather than selling on clicks or impressions. The new buying process aligns AOL more closely with models TV buyers are accustomed to. ]]> YahooPartnerVideoID Blip post id 6109643 http://blip.tv/file/6092835 Movies and Television beet.tv digital content new front aol 50 shows karen cahn Wed, 25 Apr 2012 16:00:43 +0000 beet.tv, digital content new front, aol, 50 shows, karen cahn http://a.images.blip.tv/Plesstv-KarenCahnAOLOn418.png beet.tv, digital content new front, aol, 50 shows, karen cahn ]]> AOL to Launch 50 New Shows; Sell Video Ads on GRPs 40.74241242338374 -73.99467945098877 B19B0CBC-8EE6-11E1-8CCA-8F8651F640F3 http://blip.tv/beettv/aol-ceo-tim-armstrong-we-believe-in-video-6109462 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6109462 6092654 file TV-G 0.0 2012-04-25T14:55:27Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 156 goRrgvTyegI http://blip.tv/play/goRrgvTyegI http://blip.tv/comments/?attached_to=post6109462&skin=rss Plesstv-TimArmstrongAOLOn975.png No license (All rights reserved)
At that AOL New Fronts event last night, the main event was the announcement of new video portal called AOL On. The new video portal includes 14 channels with several original shows but mostly videos curated from the some 1000 premium publishers which AOL presently syndicates. ]]> YahooPartnerVideoID Blip post id 6109462 http://blip.tv/file/6092654 Movies and Television Autos & Vehicles youtube Wed, 25 Apr 2012 14:55:27 +0000 http://a.images.blip.tv/Plesstv-TimArmstrongAOLOn975.png ]]> AOL CEO Tim Armstrong: We Believe in Video 40.74241242338374 -73.99467945098877 59CE9674-8E3D-11E1-ADC5-981581EFEBE3 http://blip.tv/beettv/microsoft-touts-xbox-live-as-digital-advertising-platform-6107793 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6107793 6090984 file TV-G 0.0 2012-04-24T18:43:14Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 294 goRrgvTldQI http://blip.tv/play/goRrgvTldQI http://blip.tv/comments/?attached_to=post6107793&skin=rss Plesstv-RickSongMicrosoftAdvertising536.png No license (All rights reserved)
Xbox LIVE is Microsoft's most innovative and differentiated advertising offering for video advertising, says Rick Song, GM for Microsoft Advertising, East Coast, in this interview with Beet.TV ]]> YahooPartnerVideoID Blip post id 6107793 http://blip.tv/file/6090984 Business Autos & Vehicles youtube Tue, 24 Apr 2012 18:43:14 +0000 http://a.images.blip.tv/Plesstv-RickSongMicrosoftAdvertising536.png ]]> Microsoft Touts Xbox LIVE as Digital Advertising Platform 40.74241242338374 -73.99467945098877 AF027CC0-8E36-11E1-9233-A8327BA6F449 http://blip.tv/beettv/the-addressable-electorate-microsoft-xbox-live-and-2012-presidential-election-6107706 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6107706 6090897 file TV-G 0.0 2012-04-24T17:55:31Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 265 goRrgvTlHgI http://blip.tv/play/goRrgvTlHgI http://blip.tv/comments/?attached_to=post6107706&skin=rss Plesstv-RossHoneyXbox734.png No license (All rights reserved)
Microsoft's Xbox LIVE, the fast growing gaming console, which has become a primary video consumption platform for some 40 million users around the globe, allows advertisers to reach highly specific audiences according to interests, gender, location and other factors. Here in in the United States, Microsoft is working with advertisers on several micro-targeted campaigns. In this interview with Beet.TV, Ross Honey, GM of Xbox LIVE Entertainment and Advertising, says that there is a big opportunity for geo-targeting in the upcoming presidential campaign, notably in swing states. He says that Microsoft is currently "in discussions" with the national campaigns to implement these solutions.Also in the interview, Honey explained the new relationship with longtime content partner ESPN and the new arrangement by which the sports network can sell its own advertising on the Xbox LIVE platform.We interviewed Honey at the Microsoft Digital New Fronts in Manhattan earlier today.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6107706 http://blip.tv/file/6090897 Music and Entertainment Autos & Vehicles youtube Tue, 24 Apr 2012 17:55:31 +0000 http://a.images.blip.tv/Plesstv-RossHoneyXbox734.png ]]> The "Addressable" Electorate: Microsoft Xbox LIVE and 2012 Presidential Election 40.74241242338374 -73.99467945098877 A19B8140-8E30-11E1-A322-D39580F821EE http://blip.tv/beettv/aol-launches-big-video-news-video-portal-with-ap-bbc-reuters-wall-street-journal-others-6107617 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6107617 6090808 file TV-G 0.0 2012-04-24T17:12:11Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 146 goRrgvTkRQI http://blip.tv/play/goRrgvTkRQI http://blip.tv/comments/?attached_to=post6107617&skin=rss Plesstv-RanHarnevoNewsvideo678.png No license (All rights reserved)
AOL Video/HuffPost Media, has become a major player in video news, passing both CBS News and Fox News in video views, according to February comScore numbers. The company has achieved this heft by syndicating videos from outside news sources through its platform. Demand for the videos have come largely from the Huffington Post and hundreds of other publishing partners who seek news videos on their pages.Last week, as part of the introduction of a new video portal strategy, AOL Video, now known as AOL On, introduced 14 public-facing channels including one for news. The content partners include the the AP, BBC, Reuters, the Wall Street Journal and several smaller video news producers (including Beet.TV).While the these big news sources sufface videos on their own sites, on YouTube and other places on the Web, AOl On has positioned itself as sort of next generation news syndicator, a new kind "AP or Reuters" for Web news, says Ran Harnevo, SVP, Video for AOL On, in this interview with Beet.TV. In this syndication scenario, AOL shares revenues, derived from advertising, with news producers and publishing partner sites.In the interview, Harnevo says that AOL On is serving news videos into hundreds of partner sites in "real-time."Andy Plesser ]]> YahooPartnerVideoID Blip post id 6107617 http://blip.tv/file/6090808 Citizen Journalism Autos & Vehicles youtube Tue, 24 Apr 2012 17:12:11 +0000 http://a.images.blip.tv/Plesstv-RanHarnevoNewsvideo678.png ]]> AOL Launches Big Video News Video Portal with AP, BBC, Reuters, Wall Street Journal, others 40.74241242338374 -73.99467945098877 7469B69C-8E2B-11E1-A13F-C8F822E29F41 http://blip.tv/beettv/selling-online-video-ads-is-becoming-tv-like-aol-video-chief-6107525 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6107525 6090716 file TV-G 0.0 2012-04-24T16:35:08Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 135 goRrgvTjaQI http://blip.tv/play/goRrgvTjaQI http://blip.tv/comments/?attached_to=post6107525&skin=rss Plesstv-RanHarnevoGRP374.png No license (All rights reserved)
Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly important as consumers and the media stop differentiating between online video and other forms of video and view video holistically across platforms, says Ran Harnevo, SVP, Video, AOL On, in this interview with Beet.TVAOL recently formed a partnership with Nielsen to begin selling video based on GRPs.Selling in this fashion is important, Harnevo tells us in this interview, because it helps TV buyers have a common currency and familiar metrics of reach and frequency. With more video moving to connected TVs and other devices, publishers need to make video an easier purchase for TV buyers. "There may be other ways with more data, but in order to blend these industries that are already blending [online GRPs help," he says.He adds that AOL has already started running some campaigns that have been bought on online GRPs.Google has said it'll sell online ads on a GRP basis, while ad network Tremor Video also has an alliance with Nielsen to incorporate GRPs.Recently we spoke with Kelly Train of digital media shop PHD Media who says that the agency business is finally embracing GRPs as a means to buy onlilne video ads. ]]> YahooPartnerVideoID Blip post id 6107525 http://blip.tv/file/6090716 Business beet.tv ran harnevo aol video aol grps nielsen grps google grps Tue, 24 Apr 2012 16:35:08 +0000 beet.tv, ran harnevo, aol video, aol grps, nielsen grps, google grps http://a.images.blip.tv/Plesstv-RanHarnevoGRP374.png beet.tv, ran harnevo, aol video, aol grps, nielsen grps, google grps ]]> Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief 40.74241242338374 -73.99467945098877 F5C42788-8E24-11E1-8B3F-E5D29F4B7A40 http://blip.tv/beettv/aol-launches-big-video-portal-of-aggregated-and-original-videos-6107378 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6107378 6090569 file TV-G 0.0 2012-04-24T15:48:39Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 319 goRrgvTiVgI http://blip.tv/play/goRrgvTiVgI http://blip.tv/comments/?attached_to=post6107378&skin=rss Plesstv-RanHarnevoAOLOn793.png No license (All rights reserved)
AOL has launched new video destination comprised of 14 channels, involving some 1000 top video publishers and over 300,000 videos and a number of new, original made for the Web programs. Many of the video publishers have been part of AOL's big 5Min syndication engine. While these videos will continue to be syndicated, this is the first time that the videos have been organized on an AOL portal, as a destination. At the AOL Digital New Fronts in Manhattan, AOL CEO Tim Armstrong announced the new portal which is called AOL On. For an overview of the new strategy, we spoke with Ran Harnevo, SVP, Video at AOL On. According to comScore, AOL Video served nearly a half a billion videos in March. Andy Plesser Disclosure: Beet.TV has a commerical arrangement with AOL On where its videos are widely syndicated. ]]> YahooPartnerVideoID Blip post id 6107378 http://blip.tv/file/6090569 Movies and Television Autos & Vehicles youtube Tue, 24 Apr 2012 15:48:39 +0000 http://a.images.blip.tv/Plesstv-RanHarnevoAOLOn793.png ]]> AOL Launches Big Video Portal of Aggregated and Original Videos 40.74241242338374 -73.99467945098877 DC5C37D4-8B15-11E1-95F2-C55E79C89270 http://blip.tv/beettv/thought-equity-rebrands-as-t3media-focuses-on-platform-licensing-6100309 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6100309 6083500 file TV-G 0.0 2012-04-20T18:23:00Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 240 goRrgvSrOQI http://blip.tv/play/goRrgvSrOQI http://blip.tv/comments/?attached_to=post6100309&skin=rss Plesstv-markLemmons638.png Creative Commons Attribution-NonCommercial 3.0
Digital asset management company Thought Equity Motion has rebranded as T3Media to reflect its new focus on libraries of content, platforms and licensing, said Mark Lemmons, CTO of the company. Beet.TV caught up with Lemmons at the National Association of Broadcasters Show last week in Las Vegas. The company is transitioning fully to its platform-based product after having started out by licensing stock footage, Lemmons explains in our video interview with him. T3 remains committed to its licensing business, but is also building off that to handle platform level work to manage vast amounts of video assets for clients in news, sports and entertainment, he says. He explains in our conversation with him how different broadcasters can use the T3Media service. ]]> YahooPartnerVideoID Blip post id 6100309 http://blip.tv/file/6083500 Business beet.tv nab thought equity motion mark lemmons t3media asset management Fri, 20 Apr 2012 18:23:00 +0000 beet.tv, nab, thought equity motion, mark lemmons, t3media, asset management http://a.images.blip.tv/Plesstv-markLemmons638.png beet.tv, nab, thought equity motion, mark lemmons, t3media, asset management ]]> Thought Equity Rebrands as T3Media; Focuses on Platform & Licensing http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 A1A4B74C-8B15-11E1-8558-EA981230A97A http://blip.tv/beettv/nexidia-s-dialogue-analysis-makes-video-searchable-almost-instantly-6100307 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6100307 6083498 file TV-G 0.0 2012-04-20T18:21:22Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 231 goRrgvSrNwI http://blip.tv/play/goRrgvSrNwI http://blip.tv/comments/?attached_to=post6100307&skin=rss Plesstv-drewLanham181.png Creative Commons Attribution-NonCommercial 3.0
As big as online video has become there is still a problem when it comes to search and discovery of video content, due to the lack of metadata. Transcribing video is time consuming and automated options are often far from accurate. Nexidia enables search of spoken word content in audio and video files almost instantly. In this video interview from NAB, Nexidia’s SVP/GM, Media, Drew Lanham discusses the companies Dialogue Search app. Lanham explains, "We enable search of spoken word content in audio and video files. We will take an audio/video file and index it at least sixty times faster than real time per core." Nexidia’s Dialogue Search app can be integrated into third party applications or used as a standalone application. Nexidia takes a different approach to enabling the search of spoken word. Lanham explains, "The core technology is fundamentally different.” Instead of auto-transcribing words, “we index the sounds in the audio—we’re not trying to create a text index. Once that index is created we can search for any word or phrase in 32 languages." Nexidia’s Dialogue Search app is already in use by industry leaders like MSNBC.com and at NAB the company announced that Crawford will be integrating Nexidia Dialogue Search as well. Check out our video interview with Drew Lanham at NAB to find out more about the service. ]]> YahooPartnerVideoID Blip post id 6100307 http://blip.tv/file/6083498 Technology Fri, 20 Apr 2012 18:21:22 +0000 http://a.images.blip.tv/Plesstv-drewLanham181.png ]]> Nexidia’s Dialogue Analysis Makes Video Searchable Almost Instantly http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 FB385560-8A85-11E1-9704-9D4A00FF18BB http://blip.tv/beettv/looming-video-platform-wars-microsoft-s-windows-8-will-be-ahead-of-apple-revision3-s-louderback-6098827 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6098827 6082018 file TV-G 0.0 2012-04-20T01:13:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 222 goRrgvSfbwI http://blip.tv/play/goRrgvSfbwI http://blip.tv/comments/?attached_to=post6098827&skin=rss Plesstv-jimLouderback236.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS -- The upcoming Fall release of Windows 8 aka "Metro" will be a big breakthrough in presenting video in a unified format on multiple screens, putting it ahead of Apple, says Jim Louderback, CEO of the big video tech/lifestyle producer Revision3.We caught up with the veteran journalist turned media executive on Tuesday at the NAB Show.Louderback says Revision3 is streaming 100 million monthly video views. He tells Beet.TV that the most popular Android App is for the Kindle Fire.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6098827 http://blip.tv/file/6082018 Technology Fri, 20 Apr 2012 01:13:04 +0000 http://a.images.blip.tv/Plesstv-jimLouderback236.png ]]> Looming Video Platform Wars: Microsoft's Windows 8 Will Be Ahead of Apple, Revision3's Louderback http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 4686CEE4-8A85-11E1-A104-FE30D605E649 http://blip.tv/beettv/teradek-unveils-the-new-cube-wireless-video-encoder-at-nab-6098813 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6098813 6082004 file TV-G 0.0 2012-04-20T01:08:01Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 188 goRrgvSfYQI http://blip.tv/play/goRrgvSfYQI http://blip.tv/comments/?attached_to=post6098813&skin=rss Plesstv-michaelGailing456.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS – Teradek, leader in wireless HD video encoding technology, introduced their new Cube camera-top HD video encoder this week at NAB. In this video, Teradek’s Director of Marketing, Michael Gailing, gives us a closer look at some of the features of the new Cube. “The cube is just a wireless video encoder,” says Gailing. He explains that the new version is just an extension on previous models. “Predominantly it’s been hardware refinements.” One of the biggest refinements is the new OLED screen, which Gailing explains, “will basically give you the ability to access all of the great features of the Cube at your fingertips. No longer are you going to have to use an iPad or a computer to get into it.” They’ve also added MIMO WiFi technology and, according to Enhanced Online News, a built-in rechargeable battery. Gailing also talks about the Cube’s integration with Livestream. “We’ve integrated their log-in credentials directly into the Cube firmware, so you can literally plug in your username, your channel and your password, and hit ‘Go Live’ and you’re ready to broadcast in under three minutes flat.” ]]> YahooPartnerVideoID Blip post id 6098813 http://blip.tv/file/6082004 Technology Fri, 20 Apr 2012 01:08:01 +0000 http://a.images.blip.tv/Plesstv-michaelGailing456.png ]]> Teradek Unveils The New Cube Wireless Video Encoder At NAB http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 AFF64566-89A0-11E1-876F-FC19B5AB4321 http://blip.tv/beettv/comscore-brightroll-tops-online-video-ad-nets-in-march-6095888 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095888 6079079 file TV-G 0.0 2012-04-18T21:51:43Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 1192 goRrgvSIdAI http://blip.tv/play/goRrgvSIdAI http://blip.tv/comments/?attached_to=post6095888&skin=rss Plesstv-TodSacerdotiBrightRollKeynote751.png No license (All rights reserved)
Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties among the its competitive set of ad networks and exchanges. (Brightroll ranks third in the overall category with Hulu and Google in the first and second spots.)Last week in New York, Brightroll presented an industry conference where CEO Tod Sacerdoti gave a keynote address on the state of the online video advertising industry. We are publishing that address here.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6095888 http://blip.tv/file/6079079 Conferences and Other Events Wed, 18 Apr 2012 21:51:43 +0000 http://a.images.blip.tv/Plesstv-TodSacerdotiBrightRollKeynote751.png ]]> comScore: Brightroll Tops Online Video Ad Nets in March 40.74241242338374 -73.99467945098877 520DB366-8983-11E1-AEC6-F29C4ECED941 http://blip.tv/beettv/online-video-ad-load-should-be-much-higher-6095434 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095434 6078625 file TV-G 0.0 2012-04-18T18:21:30Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 1831 goRrgvSFLgI http://blip.tv/play/goRrgvSFLgI http://blip.tv/comments/?attached_to=post6095434&skin=rss Plesstv-DavidKaplanBrightRollPanel934.png No license (All rights reserved)
Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now, said speakers on a panel at the BRX Video Summit last week in New York. "I don't think there are nearly enough ads in online video," said Mark Trefgarne, Co-Founder and CEO real-time online video platform LiveRail, in this discussion of real-time bidding, ad exchanges and inventory for online video. "It can be much closer to TV and among premium publishers with long-form content, user tolerance of ads remains very high and I think publishers need to be bolder about the ad load they put in."UStream has tested ad tolerance and found there was no difference in views when showing a pre-roll before the program or not, says Colin Carrier, VP of Monetization at Ustream, also on the panel that was moderated by David Kaplan, managing editor TVExchanger.com. "People still watched because the content was what they wanted to see," Carrier says during this video of the session. He adds that engagement rates are high for pre-rolls and mid-rolls.Online video buying also needs more standards, both Carrier and Trefgarne emphasize during the session. That includes better communication between tech vendors around standardization of ad prices and varieties, as well as greater transparency on auto play, above-the-fold inventory and other aspects of brand safety."I would also like standards for what data needs be passed through as well as the content type," Carrier says. Trefgarne adds that standards can reduce the friction that comes with having so many demand-side vendors.Online video buying is never going to be simpler than TV, so at the very least the business needs better measurement and standards, Carrier explains.For more insight into these topics, please check out the session in its entirety.-Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6095434 http://blip.tv/file/6078625 Conferences and Other Events beet.tv brx video summit colin carrier mark trefgarne david kaplan Wed, 18 Apr 2012 18:21:30 +0000 beet.tv, brx video summit, colin carrier, mark trefgarne, david kaplan http://a.images.blip.tv/Plesstv-DavidKaplanBrightRollPanel934.png beet.tv, brx video summit, colin carrier, mark trefgarne, david kaplan ]]> Online Video Ad Load Should be Much Higher 40.74241242338374 -73.99467945098877 A9959780-8982-11E1-9F47-818AC37E11A6 http://blip.tv/beettv/digital-video-needs-better-targeting-metrics-on-front-end-back-end-6095422 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095422 6078613 file TV-G 0.0 2012-04-18T18:16:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 2175 goRrgvSFIgI http://blip.tv/play/goRrgvSFIgI http://blip.tv/comments/?attached_to=post6095422&skin=rss Plesstv-BrianMorrisseyBrightRollPanel773.png No license (All rights reserved)
Show me the metrics. That was the overwhelming request from media buyers speaking on a panel at the BRX Video Summit last week in New York. During this deep dive discussion on what the online video business needs, media buyers repeatedly cited better metrics on the front end, the back end and when it comes to targeting. "We need better metrics on the back end in terms of the target and reach to prove out everything we need," says Jen Soch, Managing Partner, Account Director at MEC, during this panel moderated by Brian Morrissey, editor-in-chief for Digiday, available in its entirely here on Beet.TV.Money for digital video is coming from all pots, she adds, but media buyers need to prove to clients that the allocation for different types of media from traditional to newer forms of mobile, online video and tablets is the right media mix. Marketers are no longer just operating by what feels right; they want numbers and data.Brands also want to know exactly how digital video complements existing ad forms such as search and display, says Kelly Train, group digital director at PHD Media, during the panel discussion. As such, agencies are needing to prove how all aspects of media are working together.Standards are very much still needed too, points out Stewart Pratt, Director of Data and Analytics at SapientNitro. The industry needs to do a better job with standards on video starts, video completes, how to break down audiences, and more, he says during the session.Looking ahead, publishers are going to have to work harder to prove their targeting strategies work, Soch says. Media buyers need to analyze target audiences deeper on the front end, and publishers should expect to be quizzed on whether they really can reach the audiences they promise, she says.The session also tackles vital topics of brand safety and Gina Preziosa, VP & Group Digital Media Director at mullen, explains where and when brand safety matters.For all the details, check out the session here.-Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6095422 http://blip.tv/file/6078613 Conferences and Other Events beet.tv brx video summit brian morrissey gina preziosa kelly train jen soch stewart pratt Wed, 18 Apr 2012 18:16:48 +0000 beet.tv, brx video summit, brian morrissey, gina preziosa, kelly train, jen soch, stewart pratt http://a.images.blip.tv/Plesstv-BrianMorrisseyBrightRollPanel773.png beet.tv, brx video summit, brian morrissey, gina preziosa, kelly train, jen soch, stewart pratt ]]> Digital Video Needs Better Targeting, Metrics on Front End & Back End 40.74241242338374 -73.99467945098877 419E78E6-8981-11E1-9B76-F7C0797F1A8C http://blip.tv/beettv/limelight-networks-sees-stablity-in-bandwidth-costs-6095401 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095401 6078592 file TV-G 0.0 2012-04-18T18:06:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 254 goRrgvSFDQI http://blip.tv/play/goRrgvSFDQI http://blip.tv/comments/?attached_to=post6095401&skin=rss Plesstv-JasonThibeaultLimelight766.png No license (All rights reserved)
LAS VEGAS -- Pricing compression for Internet bandwidth is "definitely alleviating" says Limelight Network's Json Thibeault in this interview with Beet.TV earlier this week on the floor of NAB.Downward pressure on prices has been eased by the less agressive stance of CDN provider Level 3, Thibeault says. While pricing is stabilizing, demand is rising dramatically, he adds in this interview.He says demand for the company's "end-to-end" solution which includes a online video publishing platform which was acquired with Delve, has been robust. ]]> YahooPartnerVideoID Blip post id 6095401 http://blip.tv/file/6078592 Technology Wed, 18 Apr 2012 18:06:44 +0000 http://a.images.blip.tv/Plesstv-JasonThibeaultLimelight766.png ]]> Limelight Networks Sees Stablity in Bandwidth Costs 40.74241242338374 -73.99467945098877 2D12CA36-8980-11E1-AF4D-8FC81323DFC5 http://blip.tv/beettv/kit-digital-introduces-social-tv-platform-at-nab-6095378 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095378 6078569 file TV-G 0.0 2012-04-18T17:59:00Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 333 goRrgvSEdgI http://blip.tv/play/goRrgvSEdgI http://blip.tv/comments/?attached_to=post6095378&skin=rss Plesstv-alexBlum403.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS, Kit Digital, the big global, Prague-based provider of digital video services, has introduced a set of social media tools to its platform at the NAB Show this week.We spoke with Alex Blum, COO, about the new social functionality and other developments at Kit and industry trends.Blum, an early AOL executive involved with Internet-based video more than a decade ago, was the CEO of New York-based KickApps which was acquired by Kit last year.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6095378 http://blip.tv/file/6078569 Technology Autos & Vehicles youtube Wed, 18 Apr 2012 17:59:00 +0000 http://a.images.blip.tv/Plesstv-alexBlum403.png ]]> Kit Digital Introduces Social TV Platform at NAB http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 FA6FAE60-897E-11E1-9294-B44EF0DD0D76 http://blip.tv/beettv/breakingnews-staffing-up-releases-smarttv-app-for-news-alerts-6095363 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095363 6078554 file TV-G 0.0 2012-04-18T17:50:25Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 157 goRrgvSEZwI http://blip.tv/play/goRrgvSEZwI http://blip.tv/comments/?attached_to=post6095363&skin=rss Plesstv-coryBergman429.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS -- BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens.At NAB we spoke with Cory Bergman, General Manager of the MSNBC-owned media start-up. Bergman says in this interview that BreakNews now has 12 employees in Seattle, New York and London.Purchased in 2009 as an influential Twitter feed, BreakingNews will be on an increasing number of devices, social networks and Web sites, Bergman tells Beet.TVAndy Plesser ]]> YahooPartnerVideoID Blip post id 6095363 http://blip.tv/file/6078554 Technology Autos & Vehicles youtube Wed, 18 Apr 2012 17:50:25 +0000 http://a.images.blip.tv/Plesstv-coryBergman429.png ]]> BreakingNews, Staffing Up, Releases SmartTV App for News Alerts http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 6A5D1CAE-897E-11E1-9580-92DB1EB3EF26 http://blip.tv/beettv/the-third-wave-of-the-video-revolution-it-is-acceptable-to-pay-for-content-6095350 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095350 6078541 file TV-G 0.0 2012-04-18T17:46:24Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 424 goRrgvSEWgI http://blip.tv/play/goRrgvSEWgI http://blip.tv/comments/?attached_to=post6095350&skin=rss Plesstv-EricEliaBrightcove127.png No license (All rights reserved)
LAS VEGAS - Thanks in part to the wide-spread use of paid services for video on demand including Amazon, Netflix and Hulu, it is now "acceptable to pay for content," says Brightcove's Eric Elia in this interview from the NAB Show.Elia, VP, TV Solutions, is a member of the founding team of Brightcove. He gives an overview on evolution of online video and its dramatic transformation over the past 12 months withs with proliferation of tablets, connected TV's and the emergence of paid scenarios. He says we are in the "third wave."At the show, Brightcove announced a new payment service for its clients. Elia sees considerable opportunities for the paid scenario for entertainment programming, quality instructive video and for "Netflix-like" subscription services in various marketsHe also addresses developments around digital rights management and explains the new arrangement with Google's Widevine unit to provide protection to Brigthcove customers.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6095350 http://blip.tv/file/6078541 Technology Autos & Vehicles youtube Wed, 18 Apr 2012 17:46:24 +0000 http://a.images.blip.tv/Plesstv-EricEliaBrightcove127.png ]]> The Third Wave of The Video Revolution: "It is Acceptable to Pay for Content" 40.74241242338374 -73.99467945098877 58B85FFE-897E-11E1-A04F-E8C515A47227 http://blip.tv/beettv/livestream-debuts-camera-mounted-wireless-streaming-solution-new-ad-free-pricing-6095348 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095348 6078539 file TV-G 0.0 2012-04-18T17:45:54Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 275 goRrgvSEWAI http://blip.tv/play/goRrgvSEWAI http://blip.tv/comments/?attached_to=post6095348&skin=rss Plesstv-maxHaot441.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS -- Livestream, the popular free-webcast service which claims some 30 million users, demo'd at the NAB conference some big developments including a camera-mounted device to stream video directly to the Web via WiFi or cellular, and a new ad-free model for event producers.Yesterday at the Livestream booth at the NAB Show we spoke with Livestream founder and CEO Max Haot about the latest news and trends in live programming.Thanks Max and the Awesome Livestream Team!Before out interview, Livestream produced and streamed a 45-minute Beet.TV Webcast hosted by Ashley J. Swatz, head of the interactive TV unit at Digitas. Really good show. You can find it here.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6095348 http://blip.tv/file/6078539 Technology Wed, 18 Apr 2012 17:45:54 +0000 http://a.images.blip.tv/Plesstv-maxHaot441.png ]]> Livestream Debuts Camera-Mounted Wireless Streaming Solution, New Ad-Free Pricing http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 B5C4D242-896D-11E1-8259-A27BF8F7B86A http://blip.tv/beettv/premium-video-ad-inventory-in-low-supply-execs-says-6095010 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6095010 6078201 file TV-G 0.0 2012-04-18T15:46:49Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 2098 goRrgvSCBgI http://blip.tv/play/goRrgvSCBgI http://blip.tv/comments/?attached_to=post6095010&skin=rss Plesstv-RanHarnevoBrightRollPanel959.png Creative Commons Attribution-NonCommercial-ShareAlike 3.0
The demand for premium online video content is much higher than the supply, said AOL SVP for Video Ran Harnevo during a conversation at the BRX Video Summit this month on ad exchanges, premium inventory and the online video ad marketplace needs and wants. "There is way less premium inventory than marketers think there is," Hanevo says, adding that premium inventory also needs to be better defined and better priced. He says AOL's been at about 98% percent sold out for the last six months, underscoring the supply-demand concerns.NBC News' digital properties are also selling at high levels, operating anywhere from 92% to 95% sold out on an ongoing basis, says David Derobbio, Eastern Sales Director for NBC News Digital in this session moderated by Brightroll CEO Tod Sacerdoti. Derobbio explains that NBC relies on time-based ad-serving and it can dial up or dial down the frequency with which it serves video ads if it needs to create more inventory.For NBC News, the digital properties are designed to complement the TV news product, and as such NBC hasn't made a big push to bolster its video content or accompanying inventory with syndicated videos from other publishers. "We want that Internet sweet spot where we have a broadcast viewer being driven to digital to take an action, to comment, to watch a video," he explains. "We want someone watching TV who is also hammering away on their iPad."Within two to three years, Harnevo predicts that only four to five of the biggest premium publishers will sell their inventory directly. The rest will rely on ad exchanges and ad networks, he says in this video from the session. "The rest of the publishers will have to cooperate with exchanges to create efficiency for the buying side."This was a session recorded at the BRX Video Summit in New York. ]]> YahooPartnerVideoID Blip post id 6095010 http://blip.tv/file/6078201 Conferences and Other Events beet.tv brx video summit brightroll ran harnevo david derobbio nbc news digital aol video brightroll ceo premium video ad inventory Wed, 18 Apr 2012 15:46:49 +0000 beet.tv, brx video summit, brightroll, ran harnevo, david derobbio, nbc news digital, aol video, brightroll ceo, premium video ad inventory http://a.images.blip.tv/Plesstv-RanHarnevoBrightRollPanel959.png beet.tv, brx video summit, brightroll, ran harnevo, david derobbio, nbc news digital, aol video, brightroll ceo, premium video ad inventory ]]> Premium Video Ad Inventory in Low Supply, Execs Says http://creativecommons.org/licenses/by-nc-sa/3.0/ 40.74241242338374 -73.99467945098877 6811DDDA-88D0-11E1-BAB0-F2362AE60213 http://blip.tv/beettv/adobe-s-jeremy-helfand-on-the-state-of-online-video-advertising-6093321 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6093321 6076512 file TV-G 0.0 2012-04-17T21:00:47Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 323 goRrgvP0bQI http://blip.tv/play/goRrgvP0bQI http://blip.tv/comments/?attached_to=post6093321&skin=rss Plesstv-jeremyHelfand716.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS, NV - Mid-roll ads are the most engaging, live is more engaging than on-demand and mobile viewing drives high engagement with advertising, says Adobe's Jeremy Helfand, VP for Video Monetization, citing a report issued this week at the NAB Show.We spoke with him about the study, overall trends in the industry and plans at Adobe to create an ambitious video services offering with "Primetime."Helfand was CEO of Auditude which was acquired by Adobe in November.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6093321 http://blip.tv/file/6076512 Technology Autos & Vehicles youtube Tue, 17 Apr 2012 21:00:47 +0000 http://a.images.blip.tv/Plesstv-jeremyHelfand716.png ]]> Adobe's Jeremy Helfand on the State of Online Video Advertising http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 C4606584-88CB-11E1-A6C1-BAAD4E862EF3 http://blip.tv/beettv/adobe-targets-final-cut-pro-avid-users-with-release-of-creative-suite-6-cs6-6093234 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6093234 6076425 file TV-G 0.0 2012-04-17T20:27:35Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 449 goRrgvP0FgI http://blip.tv/play/goRrgvP0FgI http://blip.tv/comments/?attached_to=post6093234&skin=rss Plesstv-ellenWixted455.png Creative Commons Attribution-NonCommercial 3.0
LAS VEGAS -- Adobe is readying the will release its latest video production and editing package Creative Suite 6 (CS6). The company has announced a Web conference on Monday when we expect the pricing and a release date to be disclosed.On Monday, at NAB, we spoke with Ellen Wixted, Senior Project Manager for Video and Audio at Adobe about the new release, the movement to Premiere of "tens of thousands" of users of other editing platforms and the efforts that Adobe is making in transitioning newcomers from other platforms.Wixted says in this interiew: "Final Cut Pro 10 is a great product but it doesn't necessary meet the needs of professional editors." Andy Plesser ]]> YahooPartnerVideoID Blip post id 6093234 http://blip.tv/file/6076425 Technology Tue, 17 Apr 2012 20:27:35 +0000 http://a.images.blip.tv/Plesstv-ellenWixted455.png ]]> Adobe Targets Final Cut Pro, Avid Users with Release of Creative Suite 6 (CS6) http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 146258A6-88AB-11E1-A0A8-A5C38123EFA9 http://blip.tv/beettv/microsoft-moving-the-world-s-media-streaming-to-the-cloud-6092651 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6092651 6075842 file TV-G 0.0 2012-04-17T16:33:36Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 379 goRrgvPvTwI http://blip.tv/play/goRrgvPvTwI http://blip.tv/comments/?attached_to=post6092651&skin=rss Plesstv-BrianGoldfarbMicrosoftAzure184.png No license (All rights reserved)
LAS VEGAS, Microsoft has taken the wraps off its Media Plaform which is now hosted on Windows Azure, here at the NAB Show.Yesterday, we spoke with Brian Goldfarb, Director of Product Marketing for Windows Azure, about the industry demand leading to the product launch which is expected for later this year.He explains how the "cloud" is becoming an integral part of the media dellivery stratetgy for global companies. Gearing up for demand, he says in this inteview that Microsoft is buying "hundreds of thousands of servers."Andy Plesser ]]> YahooPartnerVideoID Blip post id 6092651 http://blip.tv/file/6075842 Technology Autos & Vehicles youtube Tue, 17 Apr 2012 16:33:36 +0000 http://a.images.blip.tv/Plesstv-BrianGoldfarbMicrosoftAzure184.png ]]> Microsoft: Moving the World's Media Streaming to the Cloud 40.74241242338374 -73.99467945098877 7D38123E-889D-11E1-AC02-BE858FCE3D38 http://blip.tv/beettv/new-live-streaming-standard-championed-by-akamai-at-nab-6092411 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6092411 6075602 file TV-G 0.0 2012-04-17T14:56:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 241 goRrgvPtXwI http://blip.tv/play/goRrgvPtXwI http://blip.tv/comments/?attached_to=post6092411&skin=rss Plesstv-WillLawAkamai570.png No license (All rights reserved)
LAS VEGAS -- Some 50 of the industry's leading video services companies are rallying around a unifed live video streaming protocol known as DASH, says Akamai's Will Law, Principal Architect, Media Division, in this inteview with Beet.TVThe industry group around the initiative is called the DASH Promotors Group. Akamai, Adobe Microsoft, Qualcomm Netflix and several other are members.Also in the interview, Law explains Akamai's strategies around increased global demand for video streaming.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6092411 http://blip.tv/file/6075602 Technology Autos & Vehicles youtube Tue, 17 Apr 2012 14:56:19 +0000 http://a.images.blip.tv/Plesstv-WillLawAkamai570.png ]]> New Live Streaming Standard Championed by Akamai at NAB 40.74241242338374 -73.99467945098877 139B5AEC-85BF-11E1-B662-B4CFB4E220F1 http://blip.tv/beettv/innovid-expands-interactive-ad-toolbox-for-individual-use-6086084 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6086084 6069271 file TV-G 0.0 2012-04-13T23:19:11Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 419 goRrgvO8KAI http://blip.tv/play/goRrgvO8KAI http://blip.tv/comments/?attached_to=post6086084&skin=rss Plesstv-zivkaNetter491.png Creative Commons Attribution-NonCommercial 3.0
Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expanded their service, enabling individuals to create and publish interactive pre-roll in minutes. In this video interview, Innovid CEO Zvika Netter explains that agencies and publishers can now use Innovid’s iRoll completely self-serviced. "They can create an iRoll literally within minutes, by themselves." He explains that, using iRoll, "Anybody can take any existing pre-roll and make it interactive…and run it at scale" on all of the major video ad networks in the United States, from MSN to AOL, Yahoo, and all the major TV networks’ websites. Netter also talks about another recent announcement from Innovid—agencies and publishers using iRoll can now easily create interactive pre-roll to be screened across multiple devices. He explains that Innovid is now making it easy "to build it once and run it everywhere." We interviewed Netter at the IAB Digital Video conference in New York. Watch the full interview to find out more about what Innovid is doing with interactive video advertising, and how they dealing with the cross-platform issue. Netter also discusses some of the most popular interactive features of the iRoll, including slideshows, long-form content, ticket sales, coupons and more. ]]> YahooPartnerVideoID Blip post id 6086084 http://blip.tv/file/6069271 Technology Fri, 13 Apr 2012 23:19:11 +0000 http://a.images.blip.tv/Plesstv-zivkaNetter491.png ]]> Innovid Expands Interactive Ad Toolbox for Individual Use http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 815C7E74-85BC-11E1-987D-EA9231BE3761 http://blip.tv/beettv/interactive-video-units-essential-iab-s-seneca-mudd-6086051 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6086051 6069238 file TV-G 0.0 2012-04-13T23:00:46Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 237 goRrgvO8BwI http://blip.tv/play/goRrgvO8BwI http://blip.tv/comments/?attached_to=post6086051&skin=rss Plesstv-senecaMudd275.png Creative Commons Attribution-NonCommercial 3.0
Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV We spoke at the conclusion of last week's IAB Digital Video marketplace where Mudd moderated several sessions. ]]> YahooPartnerVideoID Blip post id 6086051 http://blip.tv/file/6069238 Technology Fri, 13 Apr 2012 23:00:46 +0000 http://a.images.blip.tv/Plesstv-senecaMudd275.png ]]> Interactive Video Units Essential, IAB's Seneca Mudd http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 8615C9E4-85BB-11E1-A0D4-D018D95C1D09 http://blip.tv/beettv/emarketer-s-david-hallerman-on-the-paradoxical-state-of-online-video-6086041 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6086041 6069228 file TV-G 0.0 2012-04-13T22:53:45Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 196 goRrgvO7fQI http://blip.tv/play/goRrgvO7fQI http://blip.tv/comments/?attached_to=post6086041&skin=rss Plesstv-davidHallerman680.png Creative Commons Attribution-NonCommercial 3.0
While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TVHe sizes up the state of the industry as a parodox where viewers are consuming more videos on more devices, "converging" around the new medium while at the same time the media is fragmenting around multiple devices.We spoke with Hallerman at the IAB Digital Video summit last week in New York. ]]> YahooPartnerVideoID Blip post id 6086041 http://blip.tv/file/6069228 Technology Fri, 13 Apr 2012 22:53:45 +0000 http://a.images.blip.tv/Plesstv-davidHallerman680.png ]]> eMarketer's David Hallerman on the Paradoxical State of Online Video http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 97F2282A-85BA-11E1-9598-A8D8258BF7F9 http://blip.tv/beettv/onescreen-readies-syndication-platform-for-publishers-6086029 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6086029 6069216 file TV-G 0.0 2012-04-13T22:47:05Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 228 goRrgvO7cQI http://blip.tv/play/goRrgvO7cQI http://blip.tv/comments/?attached_to=post6086029&skin=rss Plesstv-atulPatel548.png Creative Commons Attribution-NonCommercial 3.0
OneScreen, the Irvine, California-based video services company, which helps publishers including Dow Jones get content on a variety of platforms, is readying a content syndication platform called Express for Web Publishers. We spoke with OneScreen CEO Atul Patel at the IAB Digital Video conference last week. ]]> YahooPartnerVideoID Blip post id 6086029 http://blip.tv/file/6069216 Technology Fri, 13 Apr 2012 22:47:05 +0000 http://a.images.blip.tv/Plesstv-atulPatel548.png ]]> OneScreen Readies Syndication Platform for Publishers http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 931D7986-85B9-11E1-AD35-91C1A36C04EE http://blip.tv/beettv/video-ad-units-must-be-interactive-ari-bluman-24-7-real-media-6086013 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6086013 6069200 file TV-G 0.0 2012-04-13T22:39:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 146 goRrgvO7YQI http://blip.tv/play/goRrgvO7YQI http://blip.tv/comments/?attached_to=post6086013&skin=rss Plesstv-ariBluman995.png Creative Commons Attribution-NonCommercial 3.0
Video is enjoying a huge surge in demand says Ari Bluman, president of 24/7 Real Media, a unit of WPP. He says in this interview with Beet.TV that 80 percent of RFP's for digital campaigns from advertisiers now include video.For the industry to succeed with the emerging medium, it needs to provide creative, interactive units, not just the standard pre-roll and overlay ads. This was a reason for the acquisition last year of video ad services firm Panache.We spoke with Bluman at the IAB Digital Video conference last week.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6086013 http://blip.tv/file/6069200 Technology Fri, 13 Apr 2012 22:39:48 +0000 http://a.images.blip.tv/Plesstv-ariBluman995.png ]]> Video Ad Units Must be Interactive, Ari Bluman, 24/7 Real Media http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 E6C576D4-85B8-11E1-BAF4-D2541A249E03 http://blip.tv/beettv/eyeview-s-personalized-video-ads-widen-brand-reach-across-different-audience-segments-6086004 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6086004 6069191 file TV-G 0.0 2012-04-13T22:34:59Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 360 goRrgvO7WAI http://blip.tv/play/goRrgvO7WAI http://blip.tv/comments/?attached_to=post6086004&skin=rss Plesstv-orenHarnevo895.png Creative Commons Attribution-NonCommercial 3.0
Online video affords brands new opportunities when it comes to advertising. Unlike television, where brands serve a single ad, online video ad campaigns can be personalized to reach a much wider audience. Eyeview is at the forefront of personalized video advertising, making it easy for brands to personalize their video assets to reach across different audience segments. In this video interview, co-founder and CEO of Eyeview, Oren Harnevo, explains how Eyeview works. Using information such as the viewer’s IP address and the site the ad is being served on, Eyeview personalizes video ads with everything from the user’s location to the weather, their interests and more. Harnevo explains that Eyeview helps brands and media agencies take existing TV ad sets and “create literally hundreds and hundreds of thousands of different types of messaging in video” for different audiences. “Everything is customizable regarding text voice, image, video, scenes and effects.” For instance, if a viewer that is a sports enthusiast watches a Mazda ad, the ad may push the “cool” features of the car. If a mom watches the same ad, the more family-oriented features like space and safety would be the focus. We interviewed Harnevo at the BRX Video Summit last week in New York. Watch the full interview to find out more about Eyeview’s personalized video ads. ]]> YahooPartnerVideoID Blip post id 6086004 http://blip.tv/file/6069191 Technology Fri, 13 Apr 2012 22:34:59 +0000 http://a.images.blip.tv/Plesstv-orenHarnevo895.png ]]> Eyeview’s Personalized Video Ads Widen Brand Reach Across Different Audience Segments http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 3B9AF4C0-8534-11E1-872D-9760D856244B http://blip.tv/beettv/liverail-making-real-time-bidding-safe-for-premium-online-video-producers-6084402 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6084402 6067588 file TV-G 0.0 2012-04-13T06:45:18Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 179 goRrgvOvFgI http://blip.tv/play/goRrgvOvFgI http://blip.tv/comments/?attached_to=post6084402&skin=rss Plesstv-markTrefgarne146.png Creative Commons Attribution-NonCommercial 3.0
While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies.LiveRail, the San Francisco-based provider of video ad services including RTB platforms, has introduced new controls to give premium publishers a greater degree of comfort, explains CEO Mark Trefgarne in this inteview with Beet.TVWe interviewed him earlier that week at the BRX Video Summit where he was a speaker. ]]> YahooPartnerVideoID Blip post id 6084402 http://blip.tv/file/6067588 Default Category Fri, 13 Apr 2012 06:45:18 +0000 http://a.images.blip.tv/Plesstv-markTrefgarne146.png ]]> LiveRail: Making Real Time Bidding Safe for Premium Online Video Producers http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 29605A94-8533-11E1-A55E-FF9734524D12 http://blip.tv/beettv/online-video-breakthrough-on-madison-avenue-brands-finally-get-it-as-grp-data-tips-the-scale-6084395 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6084395 6067581 file TV-G 0.0 2012-04-13T06:37:38Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 204 goRrgvOvDwI http://blip.tv/play/goRrgvOvDwI http://blip.tv/comments/?attached_to=post6084395&skin=rss Plesstv-kelleyTrain362.png Creative Commons Attribution-NonCommercial 3.0
The "pain point" of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more "TV-like" says Kelly Train, Group Digital Director of PHD Media in this interview with Beet.TVBrands understand the value of GRP (gross rating point) in buying video: they "get it."Train was a panelist at the BRX Video Summit hosted by Brightroll this week in Manhattan.Editor's Note: Beet.TV was pleased to cover and produce a number of videos from the conference in a sponsorship arrangement with Brightroll. Please stay tuned for a number of videos to come from event. AP ]]> YahooPartnerVideoID Blip post id 6084395 http://blip.tv/file/6067581 Default Category Fri, 13 Apr 2012 06:37:38 +0000 http://a.images.blip.tv/Plesstv-kelleyTrain362.png ]]> Online Video Breakthrough on Madison Avenue: Brands Finally "Get it" As GRP Data Tips the Scale http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 B5B56734-8531-11E1-97E1-85BEF0DB6E6C http://blip.tv/beettv/the-holy-grail-of-addressable-tv-will-emerge-with-consumer-data-mec-s-jen-soch-6084381 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6084381 6067567 file TV-G 0.0 2012-04-13T06:27:14Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 244 goRrgvOvAQI http://blip.tv/play/goRrgvOvAQI http://blip.tv/comments/?attached_to=post6084381&skin=rss Plesstv-jenSoch483.png Creative Commons Attribution-NonCommercial 3.0
The notion of addressable TV, a scenario in which broadcasters and marketers "narrowcast" content on a one-to-one basis to a viewer, is still very much in the early stages, but it can become a reality if marketers use consumer data to reach specific individuals.This was one of several topics discussed wih Jen Soch, Managing Director of Global Accounts for MEC, a unit of WPP. Soch was a speaker as last week's BRX Video Summit in New York. ]]> YahooPartnerVideoID Blip post id 6084381 http://blip.tv/file/6067567 Technology Fri, 13 Apr 2012 06:27:14 +0000 http://a.images.blip.tv/Plesstv-jenSoch483.png ]]> The "Holy Grail" of Addressable TV Will Emerge with Consumer Data, MEC's Jen Soch http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 E25DAD8E-852F-11E1-8DFD-CF18E382FC97 http://blip.tv/beettv/real-time-video-ad-buying-not-ready-for-brands-mullen-s-gina-preziosa-6084370 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6084370 6067556 file TV-G 0.0 2012-04-13T06:14:10Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 185 goRrgvOudgI http://blip.tv/play/goRrgvOudgI http://blip.tv/comments/?attached_to=post6084370&skin=rss Plesstv-ginaPreziosa927.png Creative Commons Attribution-NonCommercial 3.0
While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an exchange. Clients are more comfortable with video ad networks, says Gina Preziosa, Group Digital Media Director, Mullen mediahub.Preziosa was a panelist at the BRX Video Summit last week where we spoke with her.In this interview, she also speaks about the value of content and original programming for the Web. ]]> YahooPartnerVideoID Blip post id 6084370 http://blip.tv/file/6067556 Business Fri, 13 Apr 2012 06:14:10 +0000 http://a.images.blip.tv/Plesstv-ginaPreziosa927.png ]]> Real-Time Video Ad Buying Not Ready for Brands, Mullen's Gina Preziosa http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 27102A08-852E-11E1-8611-A4C0557A8A0E http://blip.tv/beettv/brian-morrissey-video-ad-tech-not-providing-basics-to-advertisers-6084358 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6084358 6067544 file TV-G 0.0 2012-04-13T06:01:46Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 196 goRrgvOuagI http://blip.tv/play/goRrgvOuagI http://blip.tv/comments/?attached_to=post6084358&skin=rss Plesstv-brianMorrissey151.png Creative Commons Attribution-NonCommercial 3.0
Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TVThese was his principal takeaway from the BRX Video Summit this week where he was a moderator.Technology has long foiled the ad business, he says, citing the devlopment of the "click" in the early days of the Internet which calls "the original sin."Morrissey is gearing up for a big week of conferences with Digiday's Video Upfront program in New York on Monday and in LA on Thursday. ]]> YahooPartnerVideoID Blip post id 6084358 http://blip.tv/file/6067544 Default Category Fri, 13 Apr 2012 06:01:46 +0000 http://a.images.blip.tv/Plesstv-brianMorrissey151.png ]]> Brian Morrissey: Video Ad Tech Not Providing Basics to Advertisers http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 DB4796A0-84ED-11E1-95A4-B5D2F88231A7 http://blip.tv/beettv/big-video-services-firm-ooyala-unveils-discovery-engine-6083775 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6083775 6066961 file TV-G 0.0 2012-04-12T22:21:31Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 264 goRrgvOqIwI http://blip.tv/play/goRrgvOqIwI http://blip.tv/comments/?attached_to=post6083775&skin=rss Plesstv-seanKnapp1117.png Creative Commons Attribution-NonCommercial 3.0
Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the interest and anyomous profile of the individual viewer.Sean Knapp, Ooyala's CTO and co-founder, says in this video interview that the overarching goal of the new technology is to make the video viewing experience "non-linear" - meaning a continous presentation of content which is more TV-like. He says the company wants to bring viewers beyond the "end screen" a video player.He says early use of the discovery engine by some big publishers has boosted individual consumption of video from 2X to 6X.Knapp is a former Google executive who developed several products including iGoogle. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6083775 http://blip.tv/file/6066961 Technology Thu, 12 Apr 2012 22:21:31 +0000 http://a.images.blip.tv/Plesstv-seanKnapp1117.png ]]> Big Video Services Firm Ooyala Unveils Discovery Engine http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 1919D24E-84EA-11E1-84C1-97BA82F3F45D http://blip.tv/beettv/ooyala-s-sean-knapp-use-auto-play-wisely-6083715 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6083715 6066901 file TV-G 0.0 2012-04-12T21:54:37Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 141 goRrgvOpZwI http://blip.tv/play/goRrgvOpZwI http://blip.tv/comments/?attached_to=post6083715&skin=rss Plesstv-seanKnapp2528.png Creative Commons Attribution-NonCommercial 3.0
Having a video start automatically when a Web page loads can appreciated or annoying -- valuable and destructive, says Sean Knapp, co-founder and Chief Technology Officer or the Ooyala, the big video services company.Knapp suggests that the decision is based on a number of factors unique to the publisher. Mostly, he advises against auto play on a home page.He is a proponent of continuing auto play, meaning after a clip is watched, another clip is served in the same player. He says that Ooyala's new recommendation engine delivers subsequent videos to be served, increasing consumption.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6083715 http://blip.tv/file/6066901 Videoblogging Thu, 12 Apr 2012 21:54:37 +0000 http://a.images.blip.tv/Plesstv-seanKnapp2528.png ]]> Ooyala's Sean Knapp: Use Auto Play Wisely http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 DB9C4DA8-8367-11E1-ABAC-D41E8C61BE43 http://blip.tv/beettv/the-farewell-episode-of-the-new-media-minute-proper-tagging-and-search-of-videos-6079118 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6079118 6062303 file TV-UN 0.0 2012-04-10T23:49:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 162 goRrgvOFcgI http://blip.tv/play/goRrgvOFcgI http://blip.tv/comments/?attached_to=post6079118&skin=rss Plesstv-TheFarewellEpisodeOfTheNewMediaMinuteProperTaggingAnd376.png No license (All rights reserved)
Marketers and independent producers alike want their Web videos to be found. For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell episode of the New Media Minute! It's been a great four and a half years - thanks for watching! -Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6079118 http://blip.tv/file/6062303 Business daisy whitney beet.tv natpe new media minute farewell episode final episode erick hachenburg metacafe Tue, 10 Apr 2012 23:49:48 +0000 daisy whitney, beet.tv, natpe, new media minute, farewell episode, final episode, erick hachenburg, metacafe http://a.images.blip.tv/Plesstv-TheFarewellEpisodeOfTheNewMediaMinuteProperTaggingAnd376.png daisy whitney, beet.tv, natpe, new media minute, farewell episode, final episode, erick hachenburg, metacafe ]]> The Farewell Episode of the New Media Minute: Proper Tagging and Search of Videos 40.74241242338374 -73.99467945098877 498BA86E-8367-11E1-AED0-B54A3FA8F379 http://blip.tv/beettv/brightroll-introduces-video-inventory-management-tool-6079110 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6079110 6062295 file TV-G 0.0 2012-04-10T23:45:43Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 266 goRrgvOFagI http://blip.tv/play/goRrgvOFagI http://blip.tv/comments/?attached_to=post6079110&skin=rss Plesstv-TodSacerdotiIABBrightroll198.png No license (All rights reserved)
BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory planning solution.The announcement was made today the BRX Video Summit in New York.Yesterday at the IAB digital video conference, we spoke with BrightRoll founder and CEO Tod Sacerdoti about the the industry demand for inventory management tools. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6079110 http://blip.tv/file/6062295 Technology Autos & Vehicles youtube Tue, 10 Apr 2012 23:45:43 +0000 http://a.images.blip.tv/Plesstv-TodSacerdotiIABBrightroll198.png ]]> BrightRoll Introduces Video Inventory Management Tool 40.74241242338374 -73.99467945098877 C11FBAEA-8363-11E1-95C9-8F502EF76E97 http://blip.tv/beettv/yahoo-in-pact-with-ford-for-reality-tv-show-about-electric-car-6079078 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6079078 6062263 file TV-G 0.0 2012-04-10T23:20:26Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 344 goRrgvOFSgI http://blip.tv/play/goRrgvOFSgI http://blip.tv/comments/?attached_to=post6079078&skin=rss Plesstv-ErinMcPhersonIABYahoo180.png No license (All rights reserved)
Yahoo! has an agreement with Ford to produce a reality show for the Web -- a 10-part series about cross-country adventures in the Ford Focus Electric. It is called "Plugged In."Earlier today, se spoke with with Yahoo's video chief Erin McPherson about the news series and the growth of original video programming at Yahoo! and the opportunities for advertisers in the emerging medium.McPhearson was a speaker at the IAB Digital Video conference in Manhattan. We spoke with her after her presentation.More on today's announcement by Ford and Yahoo! here on Advertising Age.The company released this promotional video of the series today.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6079078 http://blip.tv/file/6062263 Movies and Television Autos & Vehicles youtube Tue, 10 Apr 2012 23:20:26 +0000 http://a.images.blip.tv/Plesstv-ErinMcPhersonIABYahoo180.png ]]> Yahoo! in Pact with Ford for "Reality TV" Show about Electric Car 40.74241242338374 -73.99467945098877 D414F540-834D-11E1-A6D6-A72DFC59D6F3 http://blip.tv/beettv/multi-screen-campaigns-drive-brand-lift-by-9x-videology-finds-6078798 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6078798 6061983 file TV-G 0.0 2012-04-10T20:43:29Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 245 goRrgvODMgI http://blip.tv/play/goRrgvODMgI http://blip.tv/comments/?attached_to=post6078798&skin=rss Plesstv-ToddBenderIABVideology681.png No license (All rights reserved)
NEW YORK -- Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities. Those studies show that campaigns run across mobile, the Web and connected TV can bring a nine times increase in brand lift compared to campaigns just run with online video, Bender tell us. He also explains the particular benefits of each medium, and how mobile drives more click throughs, but completion rates are longest in connected TVs, for instance.For more details on how to run converged campaigns, check out this video interview.-Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6078798 http://blip.tv/file/6061983 Business beet.tv todd bender videology converged campaigns iab event Tue, 10 Apr 2012 20:43:29 +0000 beet.tv, todd bender, videology, converged campaigns, iab event http://a.images.blip.tv/Plesstv-ToddBenderIABVideology681.png beet.tv, todd bender, videology, converged campaigns, iab event ]]> Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds 40.74241242338374 -73.99467945098877 C3BD291E-8349-11E1-B9DA-E173CFA8BCDA http://blip.tv/beettv/freewheel-inks-deal-with-nbc-to-power-olympics-ad-insertion-6078735 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6078735 6061920 file TV-G 0.0 2012-04-10T20:14:23Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 238 goRrgvOCcwI http://blip.tv/play/goRrgvOCcwI http://blip.tv/comments/?attached_to=post6078735&skin=rss Plesstv-JoAnnaFoyleAbelIABFreeWheel375.png No license (All rights reserved)
NEW YORK -- Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer. We caught up with JoAnna Foyle Abel, VP of Marketing at FreeWheel at the IAB Marketplace - Digital Video event this week in New York to discuss the challenges of live sports programming in digital venues. FreeWheel will handle the ad management for the Games across digital platforms, a daunting task for the 3000 hours of live programming NBC will carry online. Ads can be managed and delivered in a similar form to TV ads, and with guidelines on where and when they should be placed with a pod, FreeWheel has said.Foyle Abel also talked to us about cross-platform ad strategies. She says media companies need to think about creative for ads and whether the ads they make can scale across devices, sites and different formats. For more details, check out this video interview. ]]> YahooPartnerVideoID Blip post id 6078735 http://blip.tv/file/6061920 Business Autos & Vehicles youtube beet.tv joanne foyle abel freewheel nbc iab event Tue, 10 Apr 2012 20:14:23 +0000 beet.tv, joanne foyle abel, freewheel, nbc, iab event http://a.images.blip.tv/Plesstv-JoAnnaFoyleAbelIABFreeWheel375.png beet.tv, joanne foyle abel, freewheel, nbc, iab event ]]> FreeWheel Inks Deal with NBC to Power Olympics Ad Insertion 40.74241242338374 -73.99467945098877 53EB31AE-8343-11E1-AF33-E9133785F2D2 http://blip.tv/beettv/ogilvy-s-rob-davis-standards-needed-for-premium-video-content-6078642 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6078642 6061827 file TV-G 0.0 2012-04-10T19:28:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 264 goRrgvOCFgI http://blip.tv/play/goRrgvOCFgI http://blip.tv/comments/?attached_to=post6078642&skin=rss Plesstv-RobDavisIABOgilvy901.png No license (All rights reserved)
NEW YORK -- The online video business desperately needs more standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. The industry is making progress towards better standards and the IAB released a new set of standards for video this week, including for skippable ads. But what's also needed are standards for what constitutes premium content, Davis suggests in this interview. "I would define it as content developed for the Web for a higher end of target audience, not amateur or user-generated, and with a specific audience in mind," he tells us.Davis also discusses ad loads, interactive elements, and the growth in choice-based ads. The storytelling needs in online video ads are changing quickly, Davis says, explaining how marketers can rethink their approach in this video interview. ]]> YahooPartnerVideoID Blip post id 6078642 http://blip.tv/file/6061827 Business beet.tv rob davis ogilvy standards premium content iab event Tue, 10 Apr 2012 19:28:19 +0000 beet.tv, rob davis, ogilvy, standards, premium content, iab event http://a.images.blip.tv/Plesstv-RobDavisIABOgilvy901.png beet.tv, rob davis, ogilvy, standards, premium content, iab event ]]> Ogilvy's Rob Davis: Standards Needed for Premium Video Content 40.74241242338374 -73.99467945098877 4DC9FD4A-833F-11E1-9C4A-F4827A6D02BF http://blip.tv/beettv/adobe-primetime-may-bring-more-premium-programming-online-6078567 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6078567 6061752 file TV-G 0.0 2012-04-10T18:59:30Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 196 goRrgvOBSwI http://blip.tv/play/goRrgvOBSwI http://blip.tv/comments/?attached_to=post6078567&skin=rss Plesstv-DanErckAdobeAuditude381.png No license (All rights reserved)
Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better. We caught up with Dan Erck, Senior Director, Ad Platform at Adobe, at the IAB Marketplace - Digital Video event this week in New York to discuss Adobe's video technology suite Adobe Primetime and the role it might play in bringing more top-tier programming to digital devices. Adobe introduced Project Primetime earlier this year and Erck describes it as providing an integrated workflow for publishers to support streaming, ad insertion and analytics across devices, including smartphones, tablets, gaming consoles, on-demand programming and more. "It's a monetization service for publishers to monetize all their video content," he explains in the interview. He says most programmers have held back a significant portion of their programming from digital platforms over ad concerns and quality concerns, and that Project Primetime is designed to help shepherd more video to digital venues by promising a better user experience. For more details on Project Primetime and how it works, check out the interview. ]]> YahooPartnerVideoID Blip post id 6078567 http://blip.tv/file/6061752 Business Autos & Vehicles youtube beet.tv dan erck adobe primetime iab event Tue, 10 Apr 2012 18:59:30 +0000 beet.tv, dan erck, adobe primetime, iab event http://a.images.blip.tv/Plesstv-DanErckAdobeAuditude381.png beet.tv, dan erck, adobe primetime, iab event ]]> Adobe Primetime May Bring More Premium Programming Online 40.74241242338374 -73.99467945098877 F9D6457A-8287-11E1-A4FE-A3AA53A34548 http://blip.tv/beettv/rovi-ad-network-reaches-more-than-40-million-homes-aims-to-be-network-for-smart-tvs-6076766 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6076766 6059951 file TV-G 0.0 2012-04-09T21:07:12Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 306 goRrgvLzQgI http://blip.tv/play/goRrgvLzQgI http://blip.tv/comments/?attached_to=post6076766&skin=rss Plesstv-JeffSiegelRovi613.png No license (All rights reserved)
Interactive program guide and digital entertainment tech company Rovi said it's reaching more than 40 million households across its network of connected devices and smart TVs. Beet.TV caught up with Rovi's EVP of Global Media Sales, Jeff Siegel, for insight into how Rovi's ad network reaches across a range of devices. So far this year Rovi has made inroads in connected TV advertising, including via an expanded deal with Samsung to build in additional features into TV spots, such as social media and commerce. In our video interview, Siegel explained how Rovi's network works across consumer electronics manufacturers, such as Samsung. He also discusses how brands are using different types of mediums, such as mobile and smart TVs, in tandem, and said that Rovi has found particular success in the auto, pharmaceutical and entertainment categories.In addition to its ad network, Rovi continues to operate its content discovery guides and inked a deal earlier this month to license its entertainment data and show listings to Sony. ]]> YahooPartnerVideoID Blip post id 6076766 http://blip.tv/file/6059951 Business beet.tv rovi ad network. jeff siegel smart tvs Mon, 09 Apr 2012 21:07:12 +0000 beet.tv, rovi ad network. jeff siegel, smart tvs http://a.images.blip.tv/Plesstv-JeffSiegelRovi613.png beet.tv, rovi ad network. jeff siegel, smart tvs ]]> Rovi Ad Network Reaches More than 40 Million Homes, Aims to Be Network for Smart TVs 40.74241242338374 -73.99467945098877 B014EAC8-8272-11E1-B377-8E0BAC4C8AA6 http://blip.tv/beettv/groundhog-puppet-tops-video-blogging-category-wins-a-shorty-6076501 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6076501 6059686 file TV-G 0.0 2012-04-09T18:34:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 332 goRrgvLxOQI http://blip.tv/play/goRrgvLxOQI http://blip.tv/comments/?attached_to=post6076501&skin=rss Plesstv-PuppetsVincentBovaDamienEckhardtJacobi823.png No license (All rights reserved)
A groundhog puppet has won a Shorty Award for video blogging for a Web show that spoofs videoblogging. After a record-breaking 1.6 million tweet nominations were cast for the 4th Annual Shorty Awards, winners were named late last month, including Fafa The Groundhog of "Glove and Boots" fame in the videoblogger category. Beet.TV caught up with the video series creators Damien Eckhardt-Jacobi and Vincent Bova in an exclusive interview about the show, their goals and their new relationship with the studio Bento Box Entertainment. The creators discuss how Glove and Boots came about, how the characters interact, and how they grew the show through Twitter and other online channels. Now, the show's YouTube page counts about 25,000 subscribers and nearly 3 million views. For more details, check out this video interview with the creators and their puppets. ]]> YahooPartnerVideoID Blip post id 6076501 http://blip.tv/file/6059686 Business Autos & Vehicles youtube beet.tv short awards puppets glove and boots Mon, 09 Apr 2012 18:34:48 +0000 beet.tv, short awards, puppets, glove and boots http://a.images.blip.tv/Plesstv-PuppetsVincentBovaDamienEckhardtJacobi823.png beet.tv, short awards, puppets, glove and boots ]]> Groundhog Puppet Tops Video Blogging Category, Wins a "Shorty" 40.74241242338374 -73.99467945098877 A313FBCA-8272-11E1-A3AA-B5B369E00FDC http://blip.tv/beettv/curtis-paradis-wins-shorty-for-youtube-star-6076499 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6076499 6059684 file TV-G 0.0 2012-04-09T18:34:27Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 243 goRrgvLxNwI http://blip.tv/play/goRrgvLxNwI http://blip.tv/comments/?attached_to=post6076499&skin=rss Plesstv-CurtisParadisShortyAward694.png No license (All rights reserved)
Web star Curtis Paradis nabbed a Shorty Award for in the YouTube Star category in the fourth annual award competition for the use of social media. Beet.TV caught up with Paradis via Skype in an interview about how he started the channel and his next plans.Paradis told Beet.TV he relies on Facebook, Twitter and Google Plus to push out his videos so that they're always in front of viewers. He also said he'll be working on a new site design and a new store in partnership with a clothing company in the coming months. For more insight on the YouTube star's next steps and what it was like to write his acceptance speech, check out our interview. ]]> YahooPartnerVideoID Blip post id 6076499 http://blip.tv/file/6059684 Movies and Television beet.tv short awards youtube star curtis paradis Mon, 09 Apr 2012 18:34:27 +0000 beet.tv, short awards, youtube star, curtis paradis http://a.images.blip.tv/Plesstv-CurtisParadisShortyAward694.png beet.tv, short awards, youtube star, curtis paradis ]]> Curtis Paradis Wins Shorty for YouTube Star 40.74241242338374 -73.99467945098877 24C346AA-7F60-11E1-8F27-EEA771DCD664 http://blip.tv/beettv/the-metropolitan-opera-now-streaming-400-performances-on-the-ipad-powered-by-the-brightcove-app-cloud-6070344 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6070344 6053529 file TV-G 0.0 2012-04-05T20:44:30Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 354 goRrgvLBLAI http://blip.tv/play/goRrgvLBLAI http://blip.tv/comments/?attached_to=post6070344&skin=rss Plesstv-JustinFuhsMetropolitanOpera423.png No license (All rights reserved)
The Metropolitan Opera, which has been streaming performances on demand on the Web since 2008, recently released an iPad App featuring the institution's 400 plus full-length operas and hundreds of live audio recordings. The App has been created with Brightcove, using its App Cloud platform, says the Met's Justin Fuhs in this interview. The App has a monthly subscription of $14.99. It does not work on the iPhone and there is no Android App. The opera company is providing a limited number of performances for download via iTunes, but that number will grow, he says in this interview. It has begun to publish a number of short-form videos on the company's Web site. We visited the Met for this interview with Fuhs. You can find an indepth review of the new App on NPR. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6070344 http://blip.tv/file/6053529 Art Autos & Vehicles youtube Thu, 05 Apr 2012 20:44:30 +0000 http://a.images.blip.tv/Plesstv-JustinFuhsMetropolitanOpera423.png ]]> The Metropolitan Opera Now Streaming 400 Performances on the iPad, Powered by the Brightcove "App Cloud" 40.74241242338374 -73.99467945098877 66485942-7F3A-11E1-939C-F18264C09ED4 http://blip.tv/beettv/the-associated-press-in-pact-with-bambuser-for-live-video-news-6069759 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6069759 6052944 file TV-G 0.0 2012-04-05T16:14:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 211 goRrgvK8YwI http://blip.tv/play/goRrgvK8YwI http://blip.tv/comments/?attached_to=post6069759&skin=rss Plesstv-MarkDaviesAPBambuser554.png No license (All rights reserved)
LONDON (via SkypeVideo) Bambuser, the fast growing Swedish start-up that allows users to stream live video over mobile devices, has entered into an agreement with the Associated Press. The pact provides the Bambuser platform to AP staffers and provides "citizen" journalists to provide unique live video to the wire service.Bambuser has gotten widespread notoriety with live streaming of the strife in Syria, where journalists have not been permitted to cover.Today, we spoke via Skype Video with the AP's Mark Davies, Deputy Director of International Video in the AP's London bureau. He explains how "citizen journalists" will be verified and why the AP choose this technology.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6069759 http://blip.tv/file/6052944 The Mainstream Media Autos & Vehicles youtube Thu, 05 Apr 2012 16:14:19 +0000 http://a.images.blip.tv/Plesstv-MarkDaviesAPBambuser554.png ]]> The Associated Press in Pact with Bambuser for Live Video News 40.74241242338374 -73.99467945098877 F9A2A540-7F39-11E1-9183-92610344F02F http://blip.tv/beettv/msnbc-com-video-ad-strategy-may-boost-display-6069751 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6069751 6052936 file TV-G 0.0 2012-04-05T16:11:17Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 107 goRrgvK8WwI http://blip.tv/play/goRrgvK8WwI http://blip.tv/comments/?attached_to=post6069751&skin=rss Plesstv-charlieTillinghast1961.png Creative Commons Attribution-NonCommercial 3.0
Online video ads may have a halo effect on the display business. That's because sites like MSNBC.com only serve video ads when they're in the "viewable" section of a page, explains Charlie Tillinghast, President and Publisher of MSNBC.com in this interview with Beet.TV. This inventory placement approach ensures brands are only billed for ads that are viewable, rather than just stuffed at the bottom of a page, as some display ads are. The upshot is click-through rates of about 1%, much higher than the industry average, Tillinghast explains to Beet.TV. The success of this selling approach may rub off on display ads, he says. For more insight into how this strategy could bring more accountability to display and even video ads, check out the interview. ]]> YahooPartnerVideoID Blip post id 6069751 http://blip.tv/file/6052936 Business beet.tv charlie tillinghast msnbc.com video ads display ads Thu, 05 Apr 2012 16:11:17 +0000 beet.tv, charlie tillinghast, msnbc.com, video ads, display ads http://a.images.blip.tv/Plesstv-charlieTillinghast1961.png beet.tv, charlie tillinghast, msnbc.com, video ads, display ads ]]> MSNBC.com Video Ad Strategy May Boost Display http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 75874C34-7F39-11E1-9045-95D58B31DDF5 http://blip.tv/beettv/video-news-reporting-for-the-web-is-different-talking-heads-not-needed-msnbc-com-chief-6069738 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6069738 6052923 file TV-G 0.0 2012-04-05T16:07:35Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 163 goRrgvK8TgI http://blip.tv/play/goRrgvK8TgI http://blip.tv/comments/?attached_to=post6069738&skin=rss Plesstv-charlieTillinghast2692.png Creative Commons Attribution-NonCommercial 3.0
Unlike news on teleivison which fully occupies its own screen, video for the Web must share real estate with text which is generally adequate to report the news. To win mindshare on the Web, video has to be visual and unique, says Charlie Tillinghast, President and Publisher of MSNBC.com in this interview with Beet.TVOne of the biggest mistakes video news publishers make, who are not part of establisehd broadcast news operations, is the use of talking heads to present the news, he says. This is not where the industry should be headed, he adds.Andy Plesser You can find this post on Beet.TV http://www.beet.tv/2012/04/msnbcjourno.html ]]> YahooPartnerVideoID Blip post id 6069738 http://blip.tv/file/6052923 The Mainstream Media Autos & Vehicles youtube Thu, 05 Apr 2012 16:07:35 +0000 http://a.images.blip.tv/Plesstv-charlieTillinghast2692.png ]]> Video News Reporting for the Web is Different, "Talking Heads" Not Needed, MSNBC.com Chief http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 7F4C6512-7F32-11E1-87F6-A370219791E2 http://blip.tv/beettv/the-ap-s-going-hd-with-videos-news-distribution-6069623 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6069623 6052808 file TV-G 0.0 2012-04-05T15:17:45Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 89 goRrgvK7WwI http://blip.tv/play/goRrgvK7WwI http://blip.tv/comments/?attached_to=post6069623&skin=rss Plesstv-MarkDaviesAPHDRollout318.png No license (All rights reserved)
LONDON (via Skype Video) -- The Associated Press, a leading global provider of video news for broadcast and online, has upgraded its news gathering and distribution and will be offering broadcast and online clients news video in HD beginning May 30, says the AP's Mark Davies, Deputy Director of International Video in the AP's London bureau, in this Skype Video interview with Beet.TV ]]> YahooPartnerVideoID Blip post id 6069623 http://blip.tv/file/6052808 The Mainstream Media Thu, 05 Apr 2012 15:17:45 +0000 http://a.images.blip.tv/Plesstv-MarkDaviesAPHDRollout318.png ]]> The AP's Going HD with Videos News Distribution 40.74241242338374 -73.99467945098877 AB8C6916-7E78-11E1-9CC8-E8F77C47AF22 http://blip.tv/beettv/metacafe-ceo-on-social-discovery-content-creation-and-verticals-6067708 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6067708 6050893 file TV-UN 0.0 2012-04-04T17:07:33Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 239 goRrgvKsYAI http://blip.tv/play/goRrgvKsYAI http://blip.tv/comments/?attached_to=post6067708&skin=rss Plesstv-ErickHachenburgMetacafe003475.png No license (All rights reserved)
Web video production and the financing of it has shifted dramatically in the last five years. Now, the industry has entered a second wave of content creation that brings Web publishers closer to the funding process, says Erick Hachenburg, CEO of Metacafe, which operates the Metacafe Entertainment Network. Beet.TV caught up with him recently at his San Francisco office and he shared his thoughts on the key trends he's seeing in online video. Some sites paid producers in the early days, but the recession made that tough. However, with new models emerging and YouTube's partner program, creators are seeing more ways for content to be funded, he explains in this video interview.Another change since Metcafe launched in the first wave of big video sites, along with YouTube and DailyMotion, is that many video sites are targeting verticals now. "It maps with what you see in TV with cable networks," he explains.Finally, social discovery through Facebook and its new timeline is playing a major role in video usage. Hachenburg expects to see more integrations from Facebook later this year around video and the social graph. Metacafe recently launched a video app for the Facebook timeline. ]]> YahooPartnerVideoID Blip post id 6067708 http://blip.tv/file/6050893 Business beet.tv erick hachenburg metacafe video trends metacafe entertainment network Wed, 04 Apr 2012 17:07:33 +0000 beet.tv, erick hachenburg, metacafe, video trends, metacafe entertainment network http://a.images.blip.tv/Plesstv-ErickHachenburgMetacafe003475.png beet.tv, erick hachenburg, metacafe, video trends, metacafe entertainment network ]]> Metacafe CEO on Social Discovery, Content Creation, and Verticals 40.74241242338374 -73.99467945098877 3DE506E6-7E75-11E1-B0F8-C47D05B44EC2 http://blip.tv/beettv/metacafe-s-focus-on-reaching-young-men-helps-grow-network-to-33-million-uniques-6067641 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6067641 6050826 file TV-UN 0.0 2012-04-04T16:43:01Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 293 goRrgvKsHQI http://blip.tv/play/goRrgvKsHQI http://blip.tv/comments/?attached_to=post6067641&skin=rss Plesstv-tba792.png No license (All rights reserved)
After relaunching as a male-centric Web video network last fall, the Metacafe Entertainment Network has jumped from 10 million uniques a month to 33 million, underscoring the benefits of operating as a vertical. Beet.TV caught up with Erick Hachenburg, CEO of Metacafe, at the company's offices in San Francisco recently to discuss the new approach of the site. With video sharing well established already, the key to changing was to focus on serving a vertical so M.E.N. opted for young male audiences with a focus on entertainment. "You see this in TV as well...Verticals now define how we consume entertainment," he says in the video interview.But the young male vertical is one that others are going after too, so Hachenburg emphasizes that the M.E.N. focus in on premium videos from gaming companies and movie studios as well as its own originals such as "Unfiltered".Advertisers include studios, TV networks, video game publishers and consumer brands targeting men, while M.E.N. also counts those like-minded sites in its network. For more insight into how this transformation is helping the video site Metacafe stay relevant as a broader network, check out this interview.Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6067641 http://blip.tv/file/6050826 Business beet.tv erick hachenburg metacafe video trends metacafe entertainment network Wed, 04 Apr 2012 16:43:01 +0000 beet.tv, erick hachenburg, metacafe, video trends, metacafe entertainment network http://a.images.blip.tv/Plesstv-tba792.png beet.tv, erick hachenburg, metacafe, video trends, metacafe entertainment network ]]> Metacafe's Focus on Reaching Young Men Helps Grow Network to 33 Million Uniques 40.74241242338374 -73.99467945098877 3609DEAC-7DCA-11E1-B17F-93ADA3094A21 http://blip.tv/beettv/veteran-abc-news-exec-paul-slavin-finding-the-formula-for-web-video-at-big-health-site-6065814 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6065814 6048999 file TV-G 0.0 2012-04-03T20:18:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 402 goRrgvKdegI http://blip.tv/play/goRrgvKdegI http://blip.tv/comments/?attached_to=post6065814&skin=rss Plesstv-PaulSlavinEverydayHealth392.png No license (All rights reserved)
Paul Slavin, the veteran news producer and executive at ABC News who left the network last year, joined the big health destination site Everyday Health in September and is creating an ambitious slate of video for the Web and television. Last night, the New York-based company launched its own YouTube channel as part of the new partner's program. Earlier in the day, we spoke with Slavin, whose title is SVP and General Manager for News, about mix of programming for the Web and for broacast on ABC Televison. He shares his view on the opportunities for Web publishers to succeed with a variety of styles, format and content -- targeting audience from micro to mass.The company is ramping up its production quickly by hiring a large staff or television professionals and building two studios, he says in this inteview. Until earlier this year, the big health portal had very little original video.According to the most recent comScore numbers, Everyday Health has 27 million unique monthly visitors, placing it as the 39th most popular Web destination in the United States, ahead of Netflix and the Washington Post. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6065814 http://blip.tv/file/6048999 Movies and Television Autos & Vehicles youtube Tue, 03 Apr 2012 20:18:44 +0000 http://a.images.blip.tv/Plesstv-PaulSlavinEverydayHealth392.png ]]> Veteran ABC News Exec Paul Slavin Finding the Formula for Web Video at Big Health Site 40.74241242338374 -73.99467945098877 D78DA610-7A2C-11E1-8E5D-A1C93486BE8C http://blip.tv/beettv/aol-launches-mandatory-new-men-s-lifestyle-site-6056511 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6056511 6039691 file TV-G 0.0 2012-03-30T05:54:41Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 349 goRrgvHVIwI http://blip.tv/play/goRrgvHVIwI http://blip.tv/comments/?attached_to=post6056511&skin=rss Plesstv-chrisGrosso213.png Creative Commons Attribution-NonCommercial 3.0
AOL has launched men's lifestyle destination site called Mandatory in partnership with LA-based Web studio shop BermanBraun. Yesterday we spoke with AOL General Manager Chris Grasso about the new site, AOL's plans to quickly scale a new vertical in a competive space and the opportunity for sponsors on the site. Gillette is the launch sponsor of the site.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6056511 http://blip.tv/file/6039691 Business Fri, 30 Mar 2012 05:54:41 +0000 http://a.images.blip.tv/Plesstv-chrisGrosso213.png ]]> AOL Launches "Mandatory," New Men's Lifestyle Site http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 7B53CFDE-790D-11E1-B3B5-86D83D131BD4 http://blip.tv/beettv/livestation-making-time-shifting-instant-for-live-news-on-the-web-6053371 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6053371 6036551 file TV-G 0.0 2012-03-28T19:37:40Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 723 goRrgvG8XwI http://blip.tv/play/goRrgvG8XwI http://blip.tv/comments/?attached_to=post6053371&skin=rss Plesstv-LippeOosterhofViequesSatSession644.png No license (All rights reserved)
As the consumption of online video content has grown, so has the demand for live news streams. More viewers than ever are watching live news broadcasts online, but live video streaming is still far from perfect. In this video from the Beet.TV Executive Retreat, Livestation CEO Lippe Oosterhof talks about some of the issues facing live news streaming and how Livestation is working to fix them.Oosterhof explains,"In a nutshell, Livestation is an aggregator of live news." Livestation streams millions of views of BBC, CNN, CNBC, Al Jazeera and other news sources, making them available on the web, mobile and connected TVs.Oosterhof talks about the problem of discovery, which Livestation has recently partnered with Taboola to improve, as well as the problem of getting people to pay for live news and how to let viewers share the live experience.He also brings up one of the biggest problems with online video news—"every live news broadcaster that produces video on demand typically see’s a time lag of several hours before they take content from their live broadcast and put it onto YouTube or their own website, so it doesn’t really work that well for breaking news.” Livestation is working to solve this major issue and “to make that time shifting instant." Livestation Implements TaboolaLast week, Livestation implemented the Taboola video discovery engine, allowing viewers to see thumbnails of other live programming as well as shows from others sources in the Taboola content network. Beet.TV is in the Tabloola network and we were pleased to see thumbnails of our shows surfacing on the big portal Megan O'Neill ]]> YahooPartnerVideoID Blip post id 6053371 http://blip.tv/file/6036551 Business Wed, 28 Mar 2012 19:37:40 +0000 http://a.images.blip.tv/Plesstv-LippeOosterhofViequesSatSession644.png ]]> Livestation: Making Time Shifting Instant For Live News On The Web 40.74241242338374 -73.99467945098877 7A37D8BC-78EE-11E1-95B4-F386F49A74F4 http://blip.tv/beettv/al-jazeera-s-online-success-powered-by-london-based-livestation-6052859 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6052859 6036039 file TV-G 0.0 2012-03-28T15:55:44Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 183 goRrgvG4XwI http://blip.tv/play/goRrgvG4XwI http://blip.tv/comments/?attached_to=post6052859&skin=rss Plesstv-LippeOosterhofViequesSatAlJazeera718.png No license (All rights reserved)
With very limited cable distribution, Al Jazeera turned to London's Livestation, a portal for dozens of global broadcasters, to take its satellite signal and stream it on the Web, explains Livestation CEO Lippe Oosterhof in this segment from the Beet.TV Executive Summit in Vieques, Puerto RicoHe says the events of the Arab spring generated nearly 4 million monthly views for the Qatar-based news network in the U.S. In response to Technology Review editor Jason Pontin's question about the success of the network, Oosterhof explains the unique editorial vision and execution of the news channel.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6052859 http://blip.tv/file/6036039 The Mainstream Media Wed, 28 Mar 2012 15:55:44 +0000 http://a.images.blip.tv/Plesstv-LippeOosterhofViequesSatAlJazeera718.png ]]> Al Jazeera's Online Success Powered by London-based LIvestation 40.74241242338374 -73.99467945098877 2E53B282-7893-11E1-B1C5-D87BEE692B60 http://blip.tv/beettv/how-to-build-a-youtube-brand-channel-6051896 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6051896 6035073 file TV-UN 0.0 2012-03-28T05:02:13Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 118 goRrgvGxHAI http://blip.tv/play/goRrgvGxHAI http://blip.tv/comments/?attached_to=post6051896&skin=rss Plesstv-HowToBuildAYouTubeBrandChannel844.png No license (All rights reserved)
YouTube's brand channels are increasingly in the spotlight, but often what marketers want to know most is how to build and feed a YouTube channel. There are many ways to boost the video in a brand channel without producing it all in house, said YouTube Executive Eric Meyerson at the recent OMMA Global Conference. He explained that brands can draw from their own videos, curated videos and consumer videos. For more details, check out this week's New Media Minute.-Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6051896 http://blip.tv/file/6035073 Business daisy whitney beet.tv natpe new media minute youtube brand channels eric meyerson youtube how to build a brand channel on youtube Wed, 28 Mar 2012 05:02:13 +0000 daisy whitney, beet.tv, natpe, new media minute, youtube brand channels, eric meyerson youtube, how to build a brand channel on youtube http://a.images.blip.tv/Plesstv-HowToBuildAYouTubeBrandChannel844.png daisy whitney, beet.tv, natpe, new media minute, youtube brand channels, eric meyerson youtube, how to build a brand channel on youtube ]]> How to Build a YouTube Brand Channel 40.74241242338374 -73.99467945098877 8869A70C-784F-11E1-9391-A3AA251D3E16 http://blip.tv/beettv/nbc-news-see-upside-in-radio-with-the-advent-of-the-connected-car-6051216 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6051216 6034393 file TV-G 0.0 2012-03-27T20:57:58Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 92 goRrgvGrdAI http://blip.tv/play/goRrgvGrdAI http://blip.tv/comments/?attached_to=post6051216&skin=rss Plesstv-VivianSchillerViequesSatRadio513.png No license (All rights reserved)
Radio is "the most durable" forms of media, says Vivian Schiller, Chief Digital Officer of NBC News and former NPR CEO in this video. And, its value will increase with advent of Internet-connected cars, she adds.Earlier this month, NBC News anounced a major program to syndicate news to hundreds of radio stations in the United States. In this video, she says NBC News is "doubling down" on radio.Schiller was the keynote speaker at the Beet.TV Executive Retreat in Vieques, Puerto Rico.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6051216 http://blip.tv/file/6034393 The Mainstream Media Tue, 27 Mar 2012 20:57:58 +0000 http://a.images.blip.tv/Plesstv-VivianSchillerViequesSatRadio513.png ]]> NBC News See Upside in Radio with the Advent of the "Connected Car" 40.74241242338374 -73.99467945098877 88F78542-784D-11E1-8C76-99584E9E857B http://blip.tv/beettv/video-news-is-on-the-semantic-web-msnbc-com-ep-stokes-young-6051186 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6051186 6034363 file TV-G 0.0 2012-03-27T20:43:40Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 452 goRrgvGrVgI http://blip.tv/play/goRrgvGrVgI http://blip.tv/comments/?attached_to=post6051186&skin=rss Plesstv-StokesYoungViequesSatSession816.png No license (All rights reserved)
The notion of the "semantic Web," championed by the Web's inventor Tim Berners-Lee and his W3C organization, involves the deep interconnection of text data. For text-free video, however, this is a challenge, but it has achieved to some degree by MSNBC.com through the creation an syndication of precise captions and other data surrounding news videos, explains Stokes Young, Executive Producer of MSNBC.com in this video.Stokes spoke earlier this month at the Beet.TV Executive Retreat in Vieques, PR. ]]> YahooPartnerVideoID Blip post id 6051186 http://blip.tv/file/6034363 The Mainstream Media Tue, 27 Mar 2012 20:43:40 +0000 http://a.images.blip.tv/Plesstv-StokesYoungViequesSatSession816.png ]]> Video News Is On the "Semantic Web," MSNBC.com EP Stokes Young 40.74241242338374 -73.99467945098877 D4D1C894-784B-11E1-BF22-C6D945C49010 http://blip.tv/beettv/nbc-s-vivian-schiller-second-screen-essential-for-television-6051165 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6051165 6034342 file TV-G 0.0 2012-03-27T20:31:28Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 176 goRrgvGrQQI http://blip.tv/play/goRrgvGrQQI http://blip.tv/comments/?attached_to=post6051165&skin=rss Plesstv-VivianSchillerViequesSat2ndScreen875.png No license (All rights reserved)
VIEQUES, PR -- Look for a host of dedicated second-screen experiences to come down the pike from TV programmers in the next two years, said Vivian Schiller, Chief Digital Officer for NBC News, in this session from the Beet.TV Executive Retreat. Studies have shown that a good portion of tweets in prime-time hours are about TV shows, underscoring the opportunity for networks to create second-screen experiences that closely link TV, social media and second screen interaction, she said. Most recently, Futurescape has reported that nearly half of 18 to 24-year-old tablet and smartphone owners discuss TV shows via social media, while Nielsen has found that about 40% of tablet and smartphone owners use them while watching TV."Is there a way to complete the circle and think about an experience where while I'm watching TV and on the second screen those two things are most purposefully connected rather than just accidentally through Twitter?" Schiller said in this video. For more insight into what second-screen experiences will look like and how they drive live viewing, check out this video.Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6051165 http://blip.tv/file/6034342 Technology beet.tv vivian schiller nbc news second screen experiences beet.tv executive retreat vieques Tue, 27 Mar 2012 20:31:28 +0000 beet.tv, vivian schiller, nbc news, second screen experiences, beet.tv executive retreat, vieques http://a.images.blip.tv/Plesstv-VivianSchillerViequesSat2ndScreen875.png beet.tv, vivian schiller, nbc news, second screen experiences, beet.tv executive retreat, vieques ]]> NBC's Vivian Schiller: "Second Screen" Essential for Television 40.74241242338374 -73.99467945098877 6BB99E7C-784B-11E1-B455-9EC642C29A50 http://blip.tv/beettv/taboola-ceo-online-video-publishers-facing-supply-and-demand-dilemma-6051155 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6051155 6034332 file TV-G 0.0 2012-03-27T20:28:32Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 445 goRrgvGrNwI http://blip.tv/play/goRrgvGrNwI http://blip.tv/comments/?attached_to=post6051155&skin=rss Plesstv-AdamSingoldaViequesSatSession184.png No license (All rights reserved)
Online video is flourishing and more advertisers are embracing the nacent media. However, in this video session from the Beet.TV Executive Retreat, Adam Singolda, CEO of Taboola, points out that "there’s a supply and demand issue" when it comes to online video.He explains that advertisers are going to some of the biggest websites and offering millions of dollars to run video ads, but the publishers simply don’t have enough video inventory. Singolda says, "Some of the biggest brands don’t have videos or they’re not players in the video space." While these brands and publishers may try to increase their own video inventory, Singolda explains that it can be close to impossible to get to the point where they have enough inventory to sell.Taboola helps publishers meet the demand for online video content by offering video recommendations from other sites. Using this system, Singolda says, "We can generate and drive millions of uniques to a video page on a website."Taboola works with a number of big publishers, including CNN, The New York Times, Bloomberg and Reuters. Yesterday their recommendation engine went live on live video news portal Livestation as well and in the session Singolda also speaks about some of the challenges that go along with creating live video recommendations.Megan O’NeillDisclosure: Taboola was the presenting sponsor of the Beet Executive Retreat in Vieques, Puerto Rico last month. Also Beet.TV uses the Taboola platform to recommend our videos. AP ]]> YahooPartnerVideoID Blip post id 6051155 http://blip.tv/file/6034332 Technology Tue, 27 Mar 2012 20:28:32 +0000 http://a.images.blip.tv/Plesstv-AdamSingoldaViequesSatSession184.png ]]> Taboola CEO: Online Video Publishers Facing "Supply and Demand" Dilemma 40.74241242338374 -73.99467945098877 C6962402-7830-11E1-BAB9-A2A857A3347A http://blip.tv/beettv/digital-video-growth-on-devices-to-outpace-pc-video-consumption-6050738 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6050738 6033915 file TV-G 0.0 2012-03-27T17:17:48Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 636 goRrgvGoFgI http://blip.tv/play/goRrgvGoFgI http://blip.tv/comments/?attached_to=post6050738&skin=rss Plesstv-SoroshTavakoliViequesSatSession378.png No license (All rights reserved)
VIEQUES, PR -- Digital video traffic is steadily shifting from PC-only to include mobile and other devices, says Sorosh Tavakoli, CEO of ad management platform Videoplaza, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico. Tavakoli said that 100% of VideoPlaza's traffic in 2010 was delivered on PCs. In the fourth quarter of 2011, about 8% of traffic occurred on non-PC devices, he tells Paul Kontonis, VP/Group Director at Digitas, who interviews him in this video session. Tavakoli predicts non-PC video traffic growth will outpace PC traffic growth this year, reflecting the shift in consumer consumption of video across all devices.Videoplaza relaunched its platform two weeks ago to be fully device agnostic. The new platform, named Karbon, lets publishers sell audiences across devices, such as PCs, mobile phones, tablets, game consoles, IPTV and connected TVs. Karbon also can manage the ad workflow and integrate new devices as they emerge, Tavakoli explains.For more insight, check out this video interview.Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6050738 http://blip.tv/file/6033915 Technology beet.tv paul kontonis digitas sorosh tavakoli videoplaza device agnostic video growth beet.tv executive retreat vieques Tue, 27 Mar 2012 17:17:48 +0000 beet.tv, paul kontonis digitas, sorosh tavakoli, videoplaza, device agnostic video growth, beet.tv executive retreat, vieques http://a.images.blip.tv/Plesstv-SoroshTavakoliViequesSatSession378.png beet.tv, paul kontonis digitas, sorosh tavakoli, videoplaza, device agnostic video growth, beet.tv executive retreat, vieques ]]> Digital Video Growth on Devices to Outpace PC Video Consumption 40.74241242338374 -73.99467945098877 E76BA698-7826-11E1-B567-D1FCBD77AE1F http://blip.tv/beettv/comscore-eli-goodman-on-innovations-in-online-video-measurement-and-buying-6050566 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6050566 6033743 file TV-G 0.0 2012-03-27T16:07:08Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 577 goRrgvGmagI http://blip.tv/play/goRrgvGmagI http://blip.tv/comments/?attached_to=post6050566&skin=rss Plesstv-EliGoodmanViequesSatSession182.png No license (All rights reserved)
VIEQUES, PR -- Online video attribution models are becoming more sophisticated and qualitative, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques, Puerto Rico. Both brands and publishers are looking more closely at where to spend money and how effective various pieces of an online buy will be, he says in this video interview with Paul Kontonis, VP/Group Director with Digitas. Attribution methods in online video are sharpening to better measure ROI, the impact of the video, the creative, and the messaging, as well as where in the purchase funnel the consumer is and even the device on which the consumer watches a video ad, Goodman explains.He adds that marketers will also have more nuanced ways to measure context, and that he expects semantic matching to play a role in online video buys in the near future. That refers to analyzing what's in the actual video, such as the sentiment and the intent and how that pairs up with targeting. For more insight into innovations in online video measurement, check out this video interview.Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6050566 http://blip.tv/file/6033743 Business beet.tv eli goodman comscore online video buying online video measurement innovation paul kontonis digitas beet executive retreat vieques Tue, 27 Mar 2012 16:07:08 +0000 beet.tv, eli goodman, comscore, online video buying, online video measurement, innovation, paul kontonis, digitas, beet executive retreat, vieques http://a.images.blip.tv/Plesstv-EliGoodmanViequesSatSession182.png beet.tv, eli goodman, comscore, online video buying, online video measurement, innovation, paul kontonis, digitas, beet executive retreat, vieques ]]> comScore Eli Goodman on Innovations in Online Video Measurement and Buying 40.74241242338374 -73.99467945098877 643D9B8E-776B-11E1-A534-D18B40482920 http://blip.tv/beettv/healthination-expands-video-network-with-thebump-com-6048183 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6048183 6031360 file TV-G 0.0 2012-03-26T17:44:52Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 311 goRrgvGUGwI http://blip.tv/play/goRrgvGUGwI http://blip.tv/comments/?attached_to=post6048183&skin=rss Plesstv-rajAmin745.png Creative Commons Attribution-NonCommercial 3.0
HealthiNation, the big, New York-based producer and distributor of online medical videos for consumers, has been expanding its content range to include nutrition and healthy lifestyle, has announced an agreement with parenting site TheBump.com for videos for first-time parents.We spoke last week with HeatlhiNation CEO Raj Amin last week about the new alliance and the growith of hsi company which is serving over 45 million video streams a month, making it the leader in the category according to comsScore.Andy Plesser You can find this post on Beet.TV here: http://www.beet.tv/2012/03/healthination-expands-video-network-with-thebumpcom.html ]]> YahooPartnerVideoID Blip post id 6048183 http://blip.tv/file/6031360 Business Mon, 26 Mar 2012 17:44:52 +0000 http://a.images.blip.tv/Plesstv-rajAmin745.png ]]> HealthiNation Expands Video Network with "TheBump.com" http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 CBCAD6C6-7762-11E1-9A66-DCAF11791240 http://blip.tv/beettv/video-advertising-summit-set-for-new-york-in-june-6047996 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6047996 6031173 file TV-G 0.0 2012-03-26T16:43:20Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 251 goRrgvGSYAI http://blip.tv/play/goRrgvGSYAI http://blip.tv/comments/?attached_to=post6047996&skin=rss Plesstv-willRichmond656.png Creative Commons Attribution-NonCommercial 3.0
Will Richmond, the authoritative editor and publisher of VideoNuze and consultant, will be back in New York with a one-day industry summit on Jun3 19 exploring the state of online video advertising.Will stop by our offices last week to talk about the conference and some of the topics which will be explored at his conference.Beet.TV is pleased to be a media sponsor of the June event and hope to see you there.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6047996 http://blip.tv/file/6031173 Technology Mon, 26 Mar 2012 16:43:20 +0000 http://a.images.blip.tv/Plesstv-willRichmond656.png ]]> Video Advertising Summit Set for New York in June http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 02404F22-76A2-11E1-8BBE-C0977F65A7E9 http://blip.tv/beettv/beet-tv-executive-retreat-in-vieques-6046217 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6046217 6029394 file TV-G 0.0 2012-03-25T17:43:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 158 goRrgvGEbQI http://blip.tv/play/goRrgvGEbQI http://blip.tv/comments/?attached_to=post6046217&skin=rss Plesstv-slideshowThumbnailRevised2136.png Creative Commons Attribution-NonCommercial 3.0
Here is a slide show of the Beet.TV Executive Retreat held in Vieques, Puerto Rico on March 16-17, 2012 You can find clips of the sideshow here: http://www.beet.tv/beetretreat2012/ ]]> YahooPartnerVideoID Blip post id 6046217 http://blip.tv/file/6029394 Default Category Sun, 25 Mar 2012 17:43:19 +0000 http://a.images.blip.tv/Plesstv-slideshowThumbnailRevised2136.png ]]> Beet.TV Executive Retreat in Vieques http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 CCA97342-7468-11E1-9AB1-FD0781B149F4 http://blip.tv/beettv/youtube-may-solve-video-inventory-shortage-digitas-kontonis-6041423 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6041423 6024600 file TV-G 0.0 2012-03-22T21:48:45Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 287 goRrgvDfMwI http://blip.tv/play/goRrgvDfMwI http://blip.tv/comments/?attached_to=post6041423&skin=rss Plesstv-PaulKontonisViequesSatInventory467.png No license (All rights reserved)
VIEQUES, PR -- The dearth in quality inventory for online video ads could be solved by YouTube's partner program and more attention paid to "Web TV" shows. That was the suggestion of Paul Kontonis, VP and Group Director for Brand Content at Digitas, who addressed the issues of video inventory raised by Joy Marcus, partner at venture capital firm Draper Fisher Jurvetson and the former General Manager of Dailymotion North America, in this session from the Beet.TV Executive Retreat in Vieques. Even though popular video site DailyMotion had been logging about one billion streams a month when she departed last year, most of those were user-generated and advertisers still shy away from that content, Marcus said during the session. But, logically, online video with sight, sound and motion should be a marketer's "nirvana," she added. That's where YouTube and its partner program may help, Kontonis pointed out during the conversation. YouTube is home to a huge range of videos including a middle ground of "Web TV" that's in between user-generated videos and premium TV shows, representing a good fit for marketers. With YouTube pushing the channels more with marketers and packaging them in a TV fashion, the online video business may gain some traction in solving the inventory overhang. For more insight, check out this session video. ]]> YahooPartnerVideoID Blip post id 6041423 http://blip.tv/file/6024600 Business beet.tv paul kontonis digitas joy marcus draper fisher jurvetson online video inventory beet.tv executive retreat vieques Thu, 22 Mar 2012 21:48:45 +0000 beet.tv, paul kontonis digitas, joy marcus, draper fisher jurvetson, online video inventory, beet.tv executive retreat, vieques http://a.images.blip.tv/Plesstv-PaulKontonisViequesSatInventory467.png beet.tv, paul kontonis digitas, joy marcus, draper fisher jurvetson, online video inventory, beet.tv executive retreat, vieques ]]> YouTube May Solve Video Inventory Shortage, Digitas' Kontonis 40.74241242338374 -73.99467945098877 BB4541F4-7462-11E1-BDFF-CAFDF42021F9 http://blip.tv/beettv/digitas-kontonis-brands-shift-to-cost-per-view-models-in-online-video-buying-6041330 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6041330 6024507 file TV-G 0.0 2012-03-22T21:05:19Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 121 goRrgvDeVgI http://blip.tv/play/goRrgvDeVgI http://blip.tv/comments/?attached_to=post6041330&skin=rss Plesstv-PaulKontonisViequesSatBrandsWebvideo545.png No license (All rights reserved)
VIEQUES, PR -- Online video buying opportunities for brands are becoming more TV-like, but yet the payment models are shifting to more targeted methods, said Paul Kontonis, VP/Group Director at Digitas in this session from the Beet.TV Executive Retreat. Marketers are beginning to buy Web video on cost-per-view, rather than via impressions, effectively shifting away from the volume and household approach that has defined TV buying and selling, he says in this video. That makes deals a bit more complex, since they often involve more metrics. But this method often makes the buys smarter and more nuanced. For more details on how brands view media planning and buying in online video, check out this interview.Daisy Whitney ]]> YahooPartnerVideoID Blip post id 6041330 http://blip.tv/file/6024507 Business beet.tv paul kontonis digitas online video buying beet.tv executive retreat vieques Thu, 22 Mar 2012 21:05:19 +0000 beet.tv, paul kontonis digitas, online video buying, beet.tv executive retreat, vieques http://a.images.blip.tv/Plesstv-PaulKontonisViequesSatBrandsWebvideo545.png beet.tv, paul kontonis digitas, online video buying, beet.tv executive retreat, vieques ]]> Digitas' Kontonis: Brands Shift to Cost-Per-View Models in Online Video Buying 40.74241242338374 -73.99467945098877 7042C664-7452-11E1-8BB7-DCE22BE07EBA http://blip.tv/beettv/wibbitz-ceo-video-demand-grows-as-text-based-content-becomes-irrelevant-6041045 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6041045 6024222 file TV-G 0.0 2012-03-22T19:08:41Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 629 goRrgvDcOQI http://blip.tv/play/goRrgvDcOQI http://blip.tv/comments/?attached_to=post6041045&skin=rss Plesstv-ZoharDayanViequesSatSession458.png No license (All rights reserved)
Wibbitz, an early stage startup from Tel Aviv, is making waves in the online video industry with a text-to-video software that analyzes and understands written content and automatically turns it into video inventory for publishers. In this video session from the Beet.TV Executive Retreat last month, Wibbitz CEO Zohar Dayan speaks about the growing demand for online video and how Wibbitz plays into that demand.These days, new devices are being introduced to the market at a rapid pace, from mobile devices to tablets and connected TVs. Dayan points out that, on many of these devices, "consuming text-based content is either very difficult or absolutely irrelevant." It’s tough to read a lengthy article on the small screen of your mobile device or off of your Google TV set while you are sitting on the couch across the room. Dayan says, "We see a huge value that we can bring, specifically on those devices" by turning text into engaging video content that is easy to consume.In the session, Dayan also provides an in depth explanation of how Wibbitz works to analyze and understand text and then create a visual representation of it using everything from images t interactive maps, animated infographics, and kinetic typography. Check out the video to find out more.Megan O'Neill ]]> YahooPartnerVideoID Blip post id 6041045 http://blip.tv/file/6024222 Technology Science & Technology youtube Thu, 22 Mar 2012 19:08:41 +0000 http://a.images.blip.tv/Plesstv-ZoharDayanViequesSatSession458.png ]]> Wibbitz CEO: Video Demand Grows As Text-Based Content Becomes "Irrelevant" 40.74241242338374 -73.99467945098877 CB5C286A-743E-11E1-B17C-F496BB15D58B http://blip.tv/beettv/explosive-online-video-growth-coming-from-greater-engagement-around-premium-programming-comscore-s-eli-goodman-6040679 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6040679 6023856 file TV-G 0.0 2012-03-22T16:48:04Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 805 goRrgvDZSwI http://blip.tv/play/goRrgvDZSwI http://blip.tv/comments/?attached_to=post6040679&skin=rss Plesstv-EliGoodmanViequesFriSession485.png No license (All rights reserved)
The growth in online video consumption in the United States is being driven by increased viewing of long-form programming, such as TV shows and movies, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques.Goodman provided a comprehensive overview of the state of the online video marketplace and consumer viewing habits in this 13-minute keynote presentation.About 180 million Web users in the United States are watching about 44 billion videos each month, he explained. While those numbers have been most been steady, growth is coming in engagement with the videos and more time spent viewing.The number of ads viewed in online video has doubled year over year, according to comScore's most recent data. In February, Americans watched 7.5 billion video ads online, up from 3.8 billion a year ago.Goodman emphasized that mobile and tablet viewing is incremental to desktop viewing. "A rising tide lifts all boats," he said. "The entire pie is growing and will continue to grow for some time."Goodman shares many more data points and insights in this video.Daisy WhitneyEditor's Note: Thanks very much to the comScore team and to Eli for participating in the #BeetRetreat. We are grateful for his contributions. ]]> YahooPartnerVideoID Blip post id 6040679 http://blip.tv/file/6023856 Business beet.tv eli goodman comscore online video viewing vieques Thu, 22 Mar 2012 16:48:04 +0000 beet.tv, eli goodman, comscore, online video viewing, vieques http://a.images.blip.tv/Plesstv-EliGoodmanViequesFriSession485.png beet.tv, eli goodman, comscore, online video viewing, vieques ]]> Explosive Online Video Growth Coming from Greater Engagement Around Premium Programming, comScore's Eli Goodman 40.74241242338374 -73.99467945098877 87BE9A18-741E-11E1-95CA-C9D162725362 http://blip.tv/beettv/wibbitz-text-to-video-software-promises-automated-video-solution-for-publishers-6040227 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6040227 6023404 file TV-G 0.0 2012-03-22T12:57:07Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 362 goRrgvDWBwI http://blip.tv/play/goRrgvDWBwI http://blip.tv/comments/?attached_to=post6040227&skin=rss Plesstv-zoharDayan157.png Creative Commons Attribution-NonCommercial 3.0
An early stage Tel Aviv-based start-up called Wibbitz, says that is can take the RSS feed of a text publisher and create a distinct video segment incorporating voice, images, photos and video. At the Beet.TV Executive Retreat earlier this month, we spoke with CEO Zohar Dayan. In this video he explains how his company creates value for publishers by building video inventory at virtually no cost while making text content consumable on multimedia devices including tablets and connected TV's. And, he says, this provides the opportunities for print publishers to monetize their content at the high advertising rates associated with video. Wibbitz creates videos on a video player which is integrated with several large video ad networks.Dayan told me that the company is providing its solution to several thousand smaller publishers, mostly independent bloggers, and expects to announce agreements with big news organizations soon.While the system can be fully automated, it can also be managed by the publisher to make sure the composition of the video meet the editorial guidelines. Andy Plesser ]]> YahooPartnerVideoID Blip post id 6040227 http://blip.tv/file/6023404 Technology Thu, 22 Mar 2012 12:57:07 +0000 http://a.images.blip.tv/Plesstv-zoharDayan157.png ]]> Wibbitz: Text-to-Video Software Promises Automated Video Solution for Publishers http://creativecommons.org/licenses/by-nc/3.0/ 40.74241242338374 -73.99467945098877 D9F1C27C-738F-11E1-9B27-948B99849C85 http://blip.tv/beettv/pinterest-upside-is-it-appeal-to-women-draper-fisher-s-joy-marcus-6038684 plesstv 10725 beettv beettv Beet.TV http://blip.tv/beettv http://a.images.blip.tv/user_photo_plesstv566-159.jpg 6038684 6021855 file TV-G 0.0 2012-03-21T19:55:47Z English Business/Finanace,News 0 1 1 6 News & Politics News & Politics 1 319 goRrgvDKAAI http://blip.tv/play/goRrgvDKAAI http://blip.tv/comments/?attached_to=post6038684&skin=rss Plesstv-JoyMarcusFriSessionPinterest690.png No license (All rights reserved)
VIEQUES, PR - -The upside for Pinterest, what Fortune calls an "insanely addictive" media tool, is its appeal to women users, says Joy Marcus, venture partner with the global powerhouse Draper Fisher Jurvetson in this segment from the Beet.TV Executive Retreat.Fortune magazine ponders if Pinterest could be the "next Facebook" in an article penned by staffer Jesse Hempel.Marcus was interviewed for this segment this past weekend by Jason Pontin, editor in chief of Technology Review.Andy Plesser ]]> YahooPartnerVideoID Blip post id 6038684 http://blip.tv/file/6021855 Web Development and Sites Wed, 21 Mar 2012 19:55:47 +0000 http://a.images.blip.tv/Plesstv-JoyMarcusFriSessionPinterest690.png ]]> Pinterest Upside is it Appeal to Women, Draper Fisher's Joy Marcus 40.74241242338374 -73.99467945098877