AMSTERDAM – Dolby believes that streaming media is clearly the future, says Patrick Griffis, Senior Director, CTO Office at Dolby Laboratories in an interview with Beet.TV at the IBC show’s Dash Industry Forum, where companies from around the globe came together to discuss MPEG Dash, the newly standardized format for streaming digital technology. Griffis says, "We believe, at Dolby, [that MPEG Dash] is an idea whose time has come. There are solutions out there in the market today, but Dash brings a new level of standardization and the fact that many companies are part of the Dash Industry Forum is testament to that." While Griffis acknowledges that there is no shortage of alternative solutions, Apple being one example, he says he believes that recent industry interest points to Dash becoming a global standard in the future. "We’re pretty bullish on the prospects for Dash being implemented on a global basis by many companies, industries and countries." Megan O’Neill
