Despite the overall downturn in the advertising market, online studio Next New Networks is on a path to turn a profit this year, CEO Lance Podell to...
Despite the overall downturn in the advertising market, online studio Next New Networks is on a path to turn a profit this year, CEO Lance Podell told me during an interview at the company's headquarters in New York. During the first four months of 2009 Next New Networks booked the same amount of ad revenue as the company did in all of 2008, he said. New advertisers include Warner Bros. "Harry Potter and the Half Blood Prince" film, Converse and Unilever. Since launch, Next New Networks has served up 500 million views of its shows. The network claims 10 million monthly unique viewers and 75 million minutes of engagement per month.
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