Breakthrough: Contextual Advertising for Online Video Has Arrived

Affine Systems, a small San Francisco, venture-backed start-up built around machine learning, has created a technology to "rip apart video frame by frame," enabling advertisers to associate ads with desired content.

Largely under the radar, the company is working with YouTube and many of the major video ad networks including Tremor, Adap.tv, TidalTV, DBG, TubeMobul, Collective Media and AdBrite.

Says CEO Michael Sullivan in this interview with Beet.TV, contextual advertising for video is finally here and his company has "access to 85 percent of the buyable online video."

In addition the value for advertisers, Sullivan says his companies tools can help niche publishers with valuable content getting discovered and properly compensated.

Andy Plesser

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