March Madness was Mileson for Live Sports via Mobile, Turner's Michael Adamson

Consumption of live video of the March Madness on the iPad was "amazing," says Turner Sports VP Michael Adamson , marking a milestone for live sports distribution, he tells Beet.TV in this interview.Live video on mobile is funtional via Apps and not via the mobile Web, he says.We spoke last week at the paidContent mobile conference where Adamson was a speaker.Andy Plesser, Managing Editor

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